Snapchat Offers Tools for Parents, AR Studio for Advertisers

In the wake of a Congressional inquiry regarding the safety of minors using online platforms, Snapchat is preparing to debut “family engagement” tools, according to Snap CEO Evan Spiegel. Speaking at WSJ Tech Live, Spiegel said the features will allow parents greater control as to how children use the service. Spiegel emphasized privacy as built-in to Snapchat, noting “we never market our service to people under the age of 13.” Keen to market to millennials and Gen Zers, Snap also announced this week it’s launching Arcadia, a global creative studio focused on developing augmented reality advertising and experiences for brands. Continue reading Snapchat Offers Tools for Parents, AR Studio for Advertisers

Intel’s 8K HDR Live Streams ‘Way Beyond Proof of Concept’

On the heels of several successful tests that included Tokyo 2020 Olympics telecasts in Brazil and Japan, Intel is moving full steam ahead to bring live, end-to-end 8K HDR streaming to audiences across the globe. The company sees the future of 8K HDR as revolutionizing the worlds of sports, entertainment and gaming by delivering spectacular, immersive events at stadium scale, augmented by 3D, VR, AR and UHD audio. The key to this brave new broadcast world is Intel’s Xeon Scalable processors for local encoding and delivery over-the-top. And of course, the slickest compression algorithms. Continue reading Intel’s 8K HDR Live Streams ‘Way Beyond Proof of Concept’

ETC Launches First of Two Metaverse Experience Challenges

University of Southern California students were invited to participate in the first of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Six teams of randomly-grouped students started work at 1:00 pm on Friday, October 1 and presented their ideas to judges from Epic Games, Universal Pictures and Disney Research at 3:00 pm on Saturday, October 2. Each member of the winning teams — Meetaverse and Virtual Vinyl — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading ETC Launches First of Two Metaverse Experience Challenges

Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

Dish Adds IBM to Tech Arsenal in 5G Wireless Cloud Buildout

Dish Network has contracted IBM to help automate its new 5G smart network, which will largely target enterprise clients. The deal supports Dish’s goal of becoming the first cloud-native, OpenRAN-based 5G network in the U.S. IBM will provide “AI-powered automation and network orchestration software and services to bring broad 5G network orchestration to Dish’s business and operations platforms,” the companies jointly announced. Dish has spent the past few years acquiring 5G spectrum as part a transition from satellite TV provider to major player in the broadband wireless services space. Continue reading Dish Adds IBM to Tech Arsenal in 5G Wireless Cloud Buildout

Facebook and Ray-Ban Team Up on Next-Gen Smart Glasses

Facebook and Luxottica Group’s luxury sunglass manufacturer Ray-Ban unveiled new smart glasses that enable the user to record via cameras hidden in the frame. The Ray-Ban glasses — priced at $299 — are based on the classic Wayfarer model, with the addition of a very small recording light, two 5-megapixel cameras, three microphones and four gigabytes of storage. The glasses, which will come in 20 style combinations and either clear or prescription lenses, are powered by Facebook technology. Both Facebook and Ray-Ban parent Luxottica stated that, “privacy is built into the product.” Continue reading Facebook and Ray-Ban Team Up on Next-Gen Smart Glasses

Facebook Steps into Workplace VR with Horizon Workrooms

During the COVID-19 pandemic, IDC reported that Facebook sold more Oculus Quest 2 VR headsets than before. Now Facebook offers Quest 2 owners Horizon Workrooms, a free VR service that offers virtual meeting rooms. Users can participate with a customized cartoon avatar and the room offers virtual white boards for drawing and writing, a step towards what chief executive Mark Zuckerberg dubs the “mixed-reality future” for its 3.5 billion users. Zuckerberg introduced Workrooms in VR with employees and reporters in attendance. Continue reading Facebook Steps into Workplace VR with Horizon Workrooms

NEP Acquires Companies to Open Virtual Production Division

NEP Group is buying three companies in order to offer virtual production (VP) services for films, TV and interactive exhibits. Prysm Collective, Lux Machina and Halon Entertainment will form NEP Virtual Studios, a new division that, says NEP Group chief strategy officer Carrie Galvin, will be “a technical and creative services partner for content creators around the globe.” She added that NEP’s existing virtual production tools “start at the creative stage” and include special effects, augmented reality, and LED stages. Continue reading NEP Acquires Companies to Open Virtual Production Division

Facebook Posts Strong Earnings, Plans Its Metaverse Future

In Q2 2021, social giant Facebook’s profit doubled from a year earlier to $10.39 billion and revenue rose 56 percent to $29.08 billion, both numbers beating Wall Street expectations. Shares fell 3+ percent in after-hours trading, however, when Facebook predicted that revenue growth will slow for the rest of the year. Through the end of Q2, its stock has grown 22 percent. The company also said that Apple’s privacy changes in the new iOS will have a stronger impact in the current quarter as more users update their iOS devices. Meanwhile, Facebook continues to eye its metaverse future. Continue reading Facebook Posts Strong Earnings, Plans Its Metaverse Future

AT&T Debuts 5G Partnerships at WarnerMedia Innovation Lab

Having racked up 250 million 5G customers and removed data caps from its premium unlimited plan, AT&T doubled down on a 5G future with announcements of new partnerships. “We’re at the cusp of a decade of 5G… and we’ve been working up to this point for a long time getting all of the parts in place,” said AT&T vice president and general manager David Christopher. In the process of building out its 5G ecosystem, AT&T now sells mostly 5G-enabled phones, and Christopher said the pace of adoption has quickened. Continue reading AT&T Debuts 5G Partnerships at WarnerMedia Innovation Lab

Facebook F8 Event Highlights Tools for Developer Community

At Facebook’s annual F8 developer conference, chief executive Mark Zuckerberg stated that the company would “refocus” on the developer community by spotlighting technologies that “enable developers and businesses to build and grow” on its platforms. The company announced, for example, that the Messenger API for Instagram is now available to all developers. It’s also adding third-party tools to its Facebook Business Suite, which was launched last year. Going forward, PyTorch will be Facebook’s default AI platform.

Continue reading Facebook F8 Event Highlights Tools for Developer Community

Apple Still Leads Wearables Market, Small Rivals Fuel Growth

IDC reported that 100+ million wearables — including smartwatches, fitness trackers and AR glasses — shipped in Q1, a record-breaking number, especially in what tends to be a slow period. Q2 this year has also seen a 34.4 percent increase in sales year-over-year. The research firm revealed that Apple leads the sector, with a market share of 28.8 percent, followed by Samsung at 11.3 percent, Xiaomi at 9.7 percent and Huawei at 8.2 percent. After that, the next player is India’s boAt, which has a market share of 2.9 percent. Continue reading Apple Still Leads Wearables Market, Small Rivals Fuel Growth

Snap Unveils New AR Features for Advertisers, Pushing Trend

COVID-19 drove consumers to online shopping, with eMarketer reporting that global e-commerce sales grew to $4.28 trillion in 2020, from $3.35 trillion the previous year. Many advertisers shifted spending to social media platforms, according to the Interactive Advertising Bureau, which said that such ad revenue grew 16.3 percent to $41.5 billion last year and represented almost one-third of all digital advertising. Now Snap, Facebook, Pinterest and TikTok have debuted ads that use augmented reality to market products. Continue reading Snap Unveils New AR Features for Advertisers, Pushing Trend

ETC Executive Coffee: Disney on Immersive Media Storytelling

Disney executives met virtually with USC students on April 7 for the fourth installment in ETC@USC’s Spring 2021 Executive Coffee with… series. Mark Mine, director of the Technology Innovation Group at The Walt Disney Studios, along with his Disney colleague Daniel Baker, senior producer of technology innovation – interactive experiences, engaged a group of nine USC students in a one-hour discussion on “The Future of Immersive Media Storytelling.” They discussed the “aura” of effective immersive media, the balance between game elements and narrative elements, the use of light and shadow for user interface and user experience design, and the importance of navigation. Continue reading ETC Executive Coffee: Disney on Immersive Media Storytelling

Snap Introduces Augmented Reality Spectacles for Creators

During last week’s Snap Partner Summit 2021, Snap showcased Spectacles, a new augmented reality version of its glasses that is not yet commercially available. Instead, the goal is to inspire creators to design new augmented reality experiences, with the aim of capitalizing on e-commerce. The company also updated the Scan feature, which, in concert with partners, allows use of the camera to identify everything from plants to dog breeds and car models. Chief executive Evan Spiegel said the moves are “a meaningful step forward in our platform strategy.” Continue reading Snap Introduces Augmented Reality Spectacles for Creators