Facebook announced plans to release three new ad units under the banner Advertising You Can Play With: polls, playable ads (both in the mobile News Feed), and, last, AR ads that will debut in beta in the fall. Playable ads, first shown at the ChinaJoy gaming conference in August 2018, allow users to install and try apps before buying them. AR ads have been in a test phase, with select advertisers, since Facebook revealed them at its F8 developer conference in 2018. All three products emphasize interactivity. Continue reading Facebook Unveils Three New Ad Units: Polls, Playable, AR

Facebook is introducing three Portal models, starting at $129, a more competitive price than previous models. Two offer a smart display with screen, camera and microphone, and the third can turn a TV into a venue for video chat. The first Portal offered AI-enabled tracking that kept all the participants in the frame and could follow a single person. The AI has been upgraded to provide more accuracy. Although the company “paused” human review of audio, it will resume the practice for some Portal audio. Continue reading Facebook Announces Three New AI-Powered Portal Devices

For the holidays, Facebook plans to unveil a Portal TV streaming device that will feature a camera and far-field microphones and offer video chat with TV viewing and augmented reality. Rather than competing directly with Fire TV or Roku, the device focuses more on video chatting. It is also likely to run Android, as does most Facebook hardware including Oculus Go and Oculus Quest VR headsets. By being based on the Android operating system, the Portal device will synch seamlessly with Android-based TV apps. Continue reading Facebook Set to Launch Portal TV Streamer with Video Chat

Apple signaled its steps toward augmented reality with a feature found in both iOS 13 and Xcode 11. Developers Steve Troughton-Smith and Guilherme Rambo discovered StarBoard, a stereo AR feature that appears to be similar to iOS’s CarPlay feature, which relies on an iPhone to generate graphics for a vehicle’s external touchscreen. But whereas CarPlay outputs a single image for a 2D display, StarBoard can apparently output two images for a 3D stereo headset, paired with a touch-based AR navigation controller. Continue reading Apple’s iOS 13 Reveals Path Forward for Augmented Reality

To better compete with the latest flagship Android phones offered by companies such as Samsung, Huawei, Oppo and Xiaomi, Apple is developing in-screen fingerprint tech for its future iPhones, according to those familiar with the plans. It is unclear whether the tech will be featured in 2020 or 2021 models, but insiders indicate that testing is already underway at Apple and its overseas suppliers. Meanwhile, Apple will announce this year’s new high-end iPhones on September 10, and is reportedly working on its first low-cost iPhone since the company’s 2016 SE model. Continue reading Apple Brings Back Touch ID, Readies New iPhones Launch

Snap added new features to Lens Studio, its easy-to-use desktop app that lets users create augmented reality lenses. To make it more appealing to creators, from novices to professional 3D modelers, Snap introduced the Landmarker template, which supports 14 new real-world locations; six new facial templates; and an interactive how-to for newbies. Available for free download, Lens Studio runs on Windows 10 and macOS 10.11 or later. Over half a million Lenses have been developed since Lens Studio debuted in late 2017. Continue reading Snapchat Intros New Features for Desktop App Lens Studio

Google relied on computer vision and machine learning to research a better way to perceive hand shapes and motions in real-time, for use in gesture control systems, sign language recognition and augmented reality. The result is the ability to infer up to 21 3D points of a hand (or hands) on a mobile phone from a single frame. Google, which demonstrated the technique at the 2019 Conference on Computer Vision and Pattern Recognition, also put the source code and a complete use case scenario on GitHub. Continue reading Google Open-Sources Real-Time Gesture Recognition Tech

Light Field Lab raised $28 million in funding to scale its holographic display technology from a prototype into a product. Its technology builds large holographic displays out of smaller building blocks, with the aim of creating holographic images that float in space and are able to be viewed without AR/VR goggles, potentially to be used for live events, holographic TVs and other applications. Chief executive Jon Karafin stated that his company’s goal is to bring holography up to “hundreds of gigapixels of resolution.” German firm Bosch is also developing glasses-free 3D auto displays. Continue reading Light Field Lab Details Future For Holographic Display Tech

After unveiling its first-generation of brightly-colored Spectacles in 2016, followed by a more conservative second edition following two years of reengineering, Snap Inc. is about to debut Spectacles 3 — with hopes the eyewear will be more financially successful than the first version, which left the company with $40 million in unsold revenue. The second version offered better hardware, better design, as well as a high-end all-black version. Now, Spectacles 3, priced at $380 and marketed as a “limited edition launch,” will be offered with steel frames, classic details and two HD cameras for capturing footage with depth. Continue reading Snap Inc. to Ship Third-Gen Spectacles as a Limited Edition

Adobe plans to release three apps — Aero, Fresco and Photoshop for the iPad — that focus on mixing physical elements with digital ones. The apps will allow users to switch back and forth easily between mobile and desktop devices and are cloud-native, enabling easy collaboration. The company’s chief technology officer Abhay Parasnis also recently showcased Project Glasswing, a mixed reality display prototype that will bring all the apps’ features as Photoshop or After Effects layers on a transparent screen in front of real 3D objects. Continue reading Adobe Develops AR Software, Mixed Reality Display Tech

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

After launching an experimental version of the OpenXR specification several months ago, the Khronos Group consortium debuted the official version of the standard aimed at enabling cross-platform AR and VR applications. The Group said it will continue to improve the spec and maintain “full backwards compatibility.” Microsoft quickly embraced OpenXR, releasing it in its store before the official version was introduced. Any user of Windows Mixed Reality or HoloLens can install it to run any OpenXR-based app. Continue reading Companies Support the Khronos Group’s OpenXR Standard

Apple, Broadcom, Facebook, Google, HP, Intel, Marvell, Microsoft and Qualcomm are all petitioning the FCC to approve a Very Low Power (VLP) category of Wi-Fi, which would allow them to take advantage of the FCC’s recent opening up of the 6GHz band for unlicensed activity. VLP would enable short-range, point-to-point connections between two devices that travel below a specific power threshold (14 dBm EIRP); they say they can deliver 2Gbps at a distance of three meters — and that VLP is necessary for the proliferation of 5G. Continue reading Tech Companies Join Forces to Ask FCC For Faster Wi-Fi