Meta Reports Q2 Digital Ad Growth, Will Continue AI Spending

Facebook parent Meta announced better-than-expected earnings for Q2 last week, surpassing Wall Street estimates for revenue and profit. The company plans to continue spending heavily on artificial intelligence and virtual reality, despite significant losses in its AR/VR and metaverse businesses. Meta reported a revenue increase of 22 percent from $32 billion for the same quarter last year, representing four straight quarters of growth exceeding 20 percent. The company noted that net income jumped 73 percent to $13.47 billion. Advertising revenue, largely from Facebook and Instagram, was up 22 percent year-over-year. Continue reading Meta Reports Q2 Digital Ad Growth, Will Continue AI Spending

Meta Brings AI Assistant, AI Vision to Some Quest Headsets

Meta Platforms is bringing its Meta AI assistant to Quest 3 headsets in the U.S. and Canada. As part of the company’s ongoing collaboration with Microsoft, Quest 3’s Horizon OS will also get access to real-time information courtesy of Bing search. The update will also bring Meta AI with Vision — already integrated with the Ray-Ban Meta smart glasses — to Horizon OS, initially just in passthrough mode. “These changes will begin rolling out in the U.S. and Canada in experimental mode next month — and we’ll continue to improve the experience over time,” Meta explains. Continue reading Meta Brings AI Assistant, AI Vision to Some Quest Headsets

Solos AirGo Vision Smart Glasses Tout a Camera and GTP-4o

San Francisco-based optics company Solos has debuted its latest smart glasses, the Solos AirGo Vision, which offer a camera that takes photos and provides computer vision, and integrates OpenAI’s GPT-4o. The AirGo Vision can provide real-time information using visual input, recognizing people, objects and places, and providing information such as directions or instructions. Both the camera and AI functionality are hands-free, making the AirGo Vision “especially convenient for visual progress and next steps on activities like cooking, home improvement projects, education and studies, and even shopping,” the company explains. Continue reading Solos AirGo Vision Smart Glasses Tout a Camera and GTP-4o

Meta Testing AI Chatbots for Instagram Created by Its Users

Meta Platforms CEO Mark Zuckerberg recently announced that the company will test a feature to create AI characters through the AI Studio on Instagram that can engage with fans and respond to messages. “Rolling out an early test in the U.S. of our AI Studio so you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram,” he wrote. “These will primarily show up in messaging for now, and will be clearly labeled as AI.” Zuckerberg noted the beta test will help the company improve AI characters and will be made “available to more people soon.” Meta launched AI Studio last year to help businesses build custom chatbots. Continue reading Meta Testing AI Chatbots for Instagram Created by Its Users

Snapchat Previews Instant AR Filters, GenAI Developer Tools

Snap Inc. teased a new on-device AI model capable of real-time filter creation in-app using Snapchat. At last week’s Augmented World Expo in Long Beach, California, Snap co-founder and CTO Bobby Murphy explained that the model, which runs on smartphones, can re-render frames on the fly guided by text prompts. Snap’s unnamed prototype model “can instantly bring your imagination to life in AR,” Snap says, explaining “this early prototype makes it possible to type in an idea for a transformation and generate vivid AR experiences in real time.” Continue reading Snapchat Previews Instant AR Filters, GenAI Developer Tools

Vision Pro Adds Dual 4K Virtual Display, URSA Cine Immersive

Apple is previewing visionOS 2, the next-gen operating system coming this fall for its Vision Pro mixed-reality headset. The new system includes a Mac Virtual Display that creates the ultra-wide equivalent of two side-by-side 4K monitors. The new OS updates navigational hand gestures and adds a Photos app feature that turns existing 2D pictures into spatial images. At WWDC Apple also announced that Blackmagic Design will release the URSA Cine Immersive, the first commercial camera system designed to capture images for the Vision Pro, and Canon unveiled a dual-lens optical setup for APS-C cameras. Continue reading Vision Pro Adds Dual 4K Virtual Display, URSA Cine Immersive

Google Teams with Magic Leap in Another Run at AR Glasses

Magic Leap and Google have entered into a strategic partnership to develop augmented reality solutions, combining Magic Leap’s optics expertise with Google’s technology platforms. “By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings.” Google VP and General Manager of AR/XR Shahram Izadi said of the union, seen by some as effort by Google to jumpstart an XR business that could someday be competitive with offerings from Meta, Microsoft and now Apple. The company was an early mover in the space, with Google Cardboard and Google Glass, but dropped out. Continue reading Google Teams with Magic Leap in Another Run at AR Glasses

ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

CES 2024 attracted more than 135,000 attendees to Las Vegas where 4,300 companies filled 2.5 million square feet of exhibit space. Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated the show. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the major themes were embedded AI, vehicle tech, digital health, screens and XR, and numerous policy and regulation topics. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Continue reading ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

Latest Disney Accelerator Backs AI, VR, Autonomous Vehicles

The Walt Disney Company has selected five companies to be in its annual Accelerator program, three of them AI startups, one in robotics and one developing VR. The program, now in its tenth year, identifies promising new tech companies to benefit from Disney funding and mentorship in exchange for an inside track on talent and acquisitions. The class of 2024 includes AudioShake, which leverages AI to aid in mixing and dubbing audio tracks for mixing or dubbing; ElevenLabs, which has a text-to-speech app for GenAI voicing; and Promethean AI, a digital archives search platform that informs prototype design. Continue reading Latest Disney Accelerator Backs AI, VR, Autonomous Vehicles

IAB and MRC Join Forces to Develop AR Advertising Guidelines

The global augmented reality market is expected to reach $289 billion by 2030, according to a recent study by Research and Markets, and advertisers have taken notice. While the majority of revenue is generated by software, then hardware, the augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024, according to the Interactive Advertising Bureau. To help foster growth in that nascent sector, the IAB has teamed with the Media Ratings Council to create consistent definitions and measurement guidelines for ads within AR campaigns. Continue reading IAB and MRC Join Forces to Develop AR Advertising Guidelines

Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound

Qualcomm reported revenue of $9.9 billion for the quarter ending in December, a 5 percent increase year-over-year. The company tallied $6.69 billion in sales of handset chips during the three-month period, up 16 percent over the prior year’s $5.7 billion, marking a turnaround after two years of declines. The quarter marked the beginning of shipments of the Snapdragon 8 Gen 3 chip, designed for mobile generative AI, and its adoption by OEMs and manufacturers including Samsung for its new Galaxy S24 lineup. Qualcomm also announced it will continue selling 5G modem chips to Apple. Continue reading Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound

Zoom Meetings for Apple Vision Pro App Get Avatars and More

Virtual meeting tool Zoom has become one of the first companies to announce an app designed specifically for the Apple Vision Pro mixed reality headset, shipping February 2. Zoom’s new app “seamlessly blends video conferencing with users’ physical space, blurring the lines of in-person and remote meetings” with the Vision Pro for “a more real-world, immersive environment,” according to Zoom. The result is an “authentic spatial representation” of people and their motions in the Vision Pro world on Zoom. The app supports Apple’s Persona feature, which uses machine learning to generate digital avatars. Continue reading Zoom Meetings for Apple Vision Pro App Get Avatars and More

Microsoft Adds Mesh to Enable 3D and VR Meetings in Teams

Microsoft has added the Mesh mixed reality platform to its Teams remote collaboration app, making 3D and VR meetings now generally available to desktop Windows users and those with Meta Quest headsets. The immersive 3D meeting environments feature spatial audio as well as “live reactions” and the other standard Mesh features will be available to those with Microsoft Teams business accounts. Custom immersive spaces are also available to those with Teams Premium licenses. Microsoft says “hundreds of millions” of people worldwide are currently using Teams, although Mesh for Teams has only been in public preview since late 2022. Continue reading Microsoft Adds Mesh to Enable 3D and VR Meetings in Teams

CES: TCL Demos RayNeo X2 Lite Augmented Reality Glasses

The RayNeo X2 Lite 3D AR glasses were demonstrated for the first time at CES 2024 in Las Vegas last week. Weighing just 60 grams (2.1 ounces), the sleek eyewear was lauded for its microLED optical waveguide display and standalone form factor, which does not require tethering to a computer or smartphone. The RayNeo X2 Lite, releasing in Q3 2024, and the Ray Neo X2, which had a limited launch in China but has not yet been released to the rest of the world, are anticipated as the first microLED display augmented reality glasses which will be available in the United States. Continue reading CES: TCL Demos RayNeo X2 Lite Augmented Reality Glasses

Apple Pushes Immersive Entertainment for Vision Pro Headset

Apple’s Vision Pro launches February 2 with pre-orders starting today. The mixed reality headset will have more than 150 3D movies available at launch, including content from Disney+ and Amazon Prime Video, as well as “immersive originals,” Apple says. While the company is positioning the $3,500 headset as “the ultimate entertainment device,” touting mind-blowing specs and a transformative experience, gaming currently drives an estimated 30 percent of immersive hardware revenue and non-gaming entertainment accounts for only 8 to 13 percent. Apple’s announcement focuses more on TV, movies, and sports than the Apple Arcade game hub. Continue reading Apple Pushes Immersive Entertainment for Vision Pro Headset