In a session on the future of mobility/transportation, speakers from several companies described the tipping point of the impact of technologies such as augmented reality, virtual reality and artificial intelligence. Deloitte’s Allan Cook spoke about how AR/VR can be used to appeal to a younger generation loathe to enter a car dealership. “The AR/VR glasses are here now and they’re affordable,” he said. “It really helps your customers visualize what they’re seeing and give them an immersive experience.” Continue reading CES Session: Predicting the Future of Mobility & Connectivity

On Sunday, CES “unveiled” its Innovation Award winners for the year, in a room also crowded with numerous startups eager to showcase their technologies. This year was, again, a plethora of self-care, health-oriented products as well as many related to smart homes and home security. The 31 companies/products honored this year for “best of innovation” fell into the categories of digital imaging/photography, smart home, smart energy, wearable technologies, computer hardware, virtual reality and video displays among others. Continue reading CES Unveiled: A Look at This Year’s Innovation Award Winners

After receiving interest from Apple and other customers, Sony plans to rev up production of its next-generation 3D sensors, which power front- and rear-facing 3D cameras. Sony sensor division head Satoshi Yoshihara reported that the company accelerated production of the 3D chips in late summer to meet the demand for several smartphones slated to debut in 2019. Although he did not provide production targets, he said Sony’s 3D business is already profitable and will impact earnings for the fiscal year beginning in April. Continue reading Sony Increases 3D Chip Supply to Meet Demand for Phones

At CES 2019 next week, 5G is expected to make a strong showing, not simply as a means to improve mobile phones, but as a game changer for everything from robots and drones to video games, sports and shopping. Although Samsung has already shown prototype 5G phones for Verizon and AT&T, ETC consultant George Gerba noted that, “the need to upgrade phones will not occur till 2020 when most metropolitan areas should be closing in on the first wave of 5G.” “This is one of those evolutions that will happen in waves and with some bumps,” he said. Continue reading CES 2019: 5G to Make Debut as a Multi-Faceted Technology

The ETC@USC team is heading to Las Vegas this weekend to deliver daily news and analysis from CTA’s annual CES trade show. Yesterday, ETC’s Don Levy pointed out that “the transformative potential of 5G … will likely emerge as the hot underlying topic of CES” and ETCentric will be covering the “show with particular interest in how developments can impact or disrupt media, entertainment and technology companies.” We’ve been watching for signs of a next transformational change that’s been growing in the background since Ericsson started testing 5G in 2015. At CES, we’ll be looking for supplementary trends to see how close we are to a sea change in distribution and personalization. Continue reading CES 2019: Yet Another Transformation Waiting in the Wings?

The transformative potential of 5G technologies progresses from promise to first products and will likely emerge as the hot underlying topic of CES 2019, which opens Sunday, January 6 in Las Vegas. ETC@USC will cover the trade show with particular interest in how developments can impact or disrupt media, entertainment, and technology companies and their business models. Artificial intelligence, mixed reality, IoT, cloud systems, media and marketing, and blockchain are six other topics that together with 5G suggest personalization to be an overarching theme. Continue reading CES 2019: Is This the Beginning of the Age of Personalization?

At CES 2019 next month, Innovation Award honoree zSpace will show a portable Windows PC laptop that is focused on “spatial content,” allowing users to interact with augmented reality and virtual reality content. Based in Sunnyvale, zSpace’s creators claim it is the first portable Windows PC that “breaks the screen barrier” between users and AR/VR, and tout its ability to foster creativity and collaboration in a flexible, immersive environment. It features patented 3D screen technology and lightweight glasses. Continue reading zSpace to Show Windows Laptop for AR/VR Viewing at CES

According to market research Newzoo, the West’s four largest eSports tournaments on Twitch and YouTube garnered 190.1 million hours of live viewership, up 6.9 percent from a year earlier. That reflected professional eSports’ ELEAGUE Major: Boston for “Counter-Strike: Global Offensive,” The International (“Dota 2”) and the Overwatch League Finals. But not all tournaments fared equally, with the largest event, the League of Legends World Championship dipping from 86 million hours in 2017 to 81.1 million hours this year. Continue reading Major eSports Tournaments Rack Up 190+ Million Live Views

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

A future untapped market for media and entertainment is the time gained in our days thanks to the freedom provided by self-driving cars. As the world’s population increases, travel times also continue to grow. When we no longer have to focus on the road while in our vehicles, all that time becomes a perfect opportunity to provide content. Audi and Disney have partnered to create what the German automaker is calling a “new type of media” to fill that time. The fruits of this partnership are scheduled to be revealed at January’s CES in Las Vegas. Continue reading Audi, Disney to Demo Media for Autonomous Vehicles at CES

The U.S. Army has awarded a $480 million contract to Microsoft to supply augmented reality system prototypes that it can deploy for training and combat missions. If successful, the contract could lead to Microsoft providing 100,000 headsets, which the Army says will be intended to “increase lethality by enhancing the ability to detect, decide and engage before the enemy.” The U.S. Army and Israel Defense Forces have already used Microsoft’s HoloLens in training, but using it in live combat would be a new step. Continue reading Microsoft Wins U.S. Army Contract to Produce AR Headsets

In a surprise announcement, Amazon revealed that it is making its own chips, dubbed Graviton, for its cloud computing division. Similarly, Google also recently stated its plans to create chips for artificial intelligence algorithms in its data center. Amazon’s chips are likewise targeting its data centers, where the company hopes to better integrate software and hardware, resulting in less expensive services for customers. Typically, companies like Amazon and Google would use AMD or Intel’s off-the-shelf chips. Continue reading Amazon Unveils Graviton, Its Own ARM Chips for Data Centers

By the end of 2018, Snap plans to introduce its next version Spectacles glasses with two cameras, codenamed Newport and priced at $350. According to sources, Newport will feature an “all new design” with “premium” aluminum-based frame and cameras that can overlay AR lenses over video. The latter feature is part of company founder Evan Spiegel’s vision of everyday AR glasses. Newport’s price is more than double the cost of the first Snap Spectacles, which debuted in 2016. Snap plans to make about 24,000 pairs. Continue reading Snap Plans to Debut Next-Gen Spectacles with Two Cameras

Over the last five years, Apple has successfully turned its attention to the enterprise market. According to Apple vice president of product marketing for markets, apps and services Susan Prescott, Apple now has “hundreds of large deployments of Mac and iPad products at businesses, with the number of products at businesses sometimes running in the hundreds of thousands.” This summer, the company also debuted Apple Business Manager, targeting IT administrators. Prescott said 40,000 businesses are now using the platform. Continue reading Apple Finds Success with a New Focus on Enterprise Market

The annual VRX Conference & Expo is slated for December 6-7 in San Francisco. The ETC’s Phil Lelyveld will be moderating a panel on the second day, focused on immersive storytelling with panelists including Ted Schilowitz of Paramount, Paul Raphael of Felix & Paul Studios, Bruna Berford of Penrose Studios and Ryan Pulliam of Specular Theory. VRX organizers are gathering a stellar lineup of top companies, execs and investors across entertainment and tech to cut through the hype and get to the heart of what’s really happening in XR. For those interested in attending, enter code ETC15 at registration for a 15 percent discount. Continue reading VRX 2018: Bridging Entertainment, Enterprise and Technology