ETCentric subscribers and their friends are invited to participate in the Creating Reality Hackathon, being held March 12-15 on the USC campus. The organizers are seeking forward-thinking industry storytellers, game designers, coders, and other creative artists. The teams that produce the top AR and VR submissions will each be awarded $5,000. This event will also be an opportunity to get a hands-on preview of the HTC Vive Pro and Intel’s Vaunt AR glasses. If you wish to participate, please submit your request via this special link (the deadline has been extended to March 7). Visit the event website for more info. Continue reading Registration Deadline for USC Hackathon Extended to March 7

Just before Mobile World Congress, Google officially introduced its ARCore mobile augmented reality platform. Snapchat and Sony Pictures are among the first to use it; Sony Pictures plans to debut an AR game with a “Ghostbusters” theme that lets users fight and capture ghosts from the movie franchise, comic books and elsewhere. According to Sony Pictures Entertainment executive VP Jamie Stevens, SPE’s partners in the venture are Columbia Pictures subsidiary Ghost Corps and game publisher FourThirtyThree. Meanwhile, Amazon has introduced “AR View” to its Android app for devices that support ARCore. Continue reading ARCore to Reach 100M Devices, Amazon Rolls Out AR Tool

Film, and later, digital projectors have been the standard form of displaying movies since the art form’s beginning. But now, says veteran engineering executive in advanced imaging and sound Pete Ludé, so-called direct view cinema displays are poised to displace them. In an afternoon of HPA Tech Retreat sessions looking at new display technologies, Ludé drilled down into the use of emissive displays using millions of RGB LEDs. These giant displays, he said, offer tremendous dynamic range and beautiful pictures in moderate ambient light. Continue reading HPA 2018: Direct View Cinema Displays to Displace Projectors

AR startup Magic Leap has partnered with the NBA and its broadcast partner Turner Sports to allow some users to watch some NBA content with the Magic Leap headset, once it is released. People wearing the headset will see multiple screens overlaid on the real world; they will be able to “pin” those screens to a wall or watch them as they walk around. Initially, live NBA games will not be available. As Magic Leap readies its headsets for sale, its chief executive says the cheapest will be the price of a high-end smartphone. Continue reading Magic Leap, NBA and Turner Sports Partner for Future AR App

For 5G to take off, manufacturers have to produce devices that integrate the technology. To that end, Qualcomm has partnered with 19 device makers, all of which will be relying on the chipmaker’s new Snapdragon X50 5G-compatible modem in at least one of their devices. Qualcomm has inked additional partnerships with global carriers, which will also be using the X50 modem for their 5G trials. All four major U.S. networks will begin their rollout of 5G networks by the end of this year, with full nationwide coverage by 2020. Continue reading Qualcomm Inks Partnerships With 5G Device Makers, Carriers

Walmart’s tech incubator, Store No. 8 recently purchased Spatialand, a small virtual reality startup that specializes in software tools designed for transforming existing media content into immersive experiences. The acquisition is part of Walmart’s plans to create future shopping experiences for store locations and websites. Spatialand founder Kim Cooper and 10 employees will join Walmart; Store No. 8 principal Katie Finnegan will serve as interim CEO. Financial terms were not revealed. Continue reading Walmart Acquires VR Startup With Eye on Future of Shopping

Google is stepping up its competition with Apple in the smartphone market. The company inked a $1.1 billion deal with Taiwan-based HTC, which added more than 2,000 smartphone specialists. Google will now be able to design more of its own hardware and may position itself to manufacture more custom silicon chips. Up until now, Google has focused on software, and purchased hardware from Samsung Electronics and HTC. Newly added HTC staff will help Google control more of the design and production. Continue reading Google Inks $1.1B Deal with HTC to Design, Produce Hardware

Google has been working to integrate augmented reality into the mobile/desktop web via its Chrome browser. Google Daydream WebXR’s Reza Ali and Josh Carpenter, who work on user experience, now describe the results, which will enable users to create virtual 3D objects and place them into websites for viewing and download to the mobile platform to place them in real-world environments. Creative professionals will eventually be able to use the browser of any Android or iOS device to create and use AR experiences. Continue reading Google Releases Details of Working AR Prototype on Chrome

In 2016, a Goldman Sachs report predicted that AR/VR sales could reach $182 billion by 2025. Now, New York City, home to at least seven virtual reality centers, is committing $6 million to a 15,000-square foot space in the Brooklyn Navy Yard that will serve as a “hub for virtual reality and augmented reality.” The de Blasio administration says the hub will create more than 500 jobs. One of the existing centers, VR World, is equipped with a bar and dance music and lets users sky dive, rock climb or wield a samurai sword. Continue reading New York City Invests $6M in Augmented, Virtual Reality Hub

At CES 2018 in Las Vegas last week, Vuzix debuted the Vuzix Blade, AR smart sunglasses that are the result of years of research and are based on the company’s proprietary waveguide technology. The glasses work via a tiny LED projector in the temple area of the glasses that shoots an image sideways into the lens. The lenses are laser-etched with dots at different depths that “catch” the projected image and illumine it in the wearer’s field of view. When the AR functionality is turned off, the glasses look ordinary. Continue reading Vuzix Blade AR Smart Sunglasses Win Multiple Awards at CES

At CES 2018, ThirdEye Gen Inc. introduced its X1 Smart Glasses, which are slated for shipment in Q1 2018 and notable for their long-lasting batteries. Two hot-swappable batteries, with a combined charge of 2,400Ah, let the user pop batteries in and out for a full 24 hours. The glasses can also project an HD augmented reality display equivalent to a 90-inch screen that is 10 feet in front of the viewer. ThirdEye’s App Store also lets developers submit free or paid AR/MR apps, receiving a percentage of every download of the latter. Continue reading ThirdEye Debuts Smart Glasses With Hot-Swappable Batteries

At CES 2018, Intel chief executive Brian Krzanich gave a keynote address that ranged on topics from cybersecurity to immersive media and both neuromorphic and quantum computing. He also introduced Intel Studios, a site for the production of immersive media. First, Krzanich brought up the formerly undetected flaws in Intel chips, dubbed Spectre and Meltdown, saying that it was Intel’s No. 1 priority to secure customer data and noting that the industry has joined forces to plug the loopholes. Continue reading CES Keynote: Intel Introduces New Studio for Immersive Media

At CES 2018, Kodak showed its new Kodak Pixpro Orbit360 4K camera, debuted in August. Kodak is positioning the camera as a next-generation 360-degree camera for video and still photography that features built-in processing. The camera has two hemispherical lenses, one on either side of its rectangular body. One lens is 155 degrees and the other is 235 degrees; the two lenses work together to create the 360-degree, 4K image that can be live-streamed or uploaded via Wi-Fi to Facebook, YouTube and other platforms. Continue reading Kodak Shows 360-Degree Cam, VR Cameras in Development

Virtual reality made a strong showing at CES 2018 in Las Vegas last week. Among those highlighting products were Facebook, which promoted new features in its $200 upcoming Oculus Go, a Google/Lenovo designed headset that will sell for half the price of an iPhone, and HTC, which will debut a new-gen Vive headset with more robust graphics. All of this, however, is a prelude to what many companies are planning: an entrance into augmented reality. One of those companies is Amazon, which sources say is exploring AR headset technologies. Continue reading Amazon Joins Major Tech Companies Working on AR Solution

As it does every year, the IEEE (Institute of Electrical and Electronics Engineers) presented a rundown of emerging technologies it believes will go mainstream in three to five years. “These technologies are still incubated out of the mainstream,” said IP Action Partners president Stuart Lipoff, who moderated the CES event. He identified seven “overarching drivers of emerging technologies,” beginning with managing complexity of feature-rich hardware, QoS-aware broadband connectivity and cheap, abundant storage. Continue reading IEEE Pinpoints New Technologies to Go Mainstream by 2023