Walmart’s tech incubator, Store No. 8 recently purchased Spatialand, a small virtual reality startup that specializes in software tools designed for transforming existing media content into immersive experiences. The acquisition is part of Walmart’s plans to create future shopping experiences for store locations and websites. Spatialand founder Kim Cooper and 10 employees will join Walmart; Store No. 8 principal Katie Finnegan will serve as interim CEO. Financial terms were not revealed. Continue reading Walmart Acquires VR Startup With Eye on Future of Shopping

Google is stepping up its competition with Apple in the smartphone market. The company inked a $1.1 billion deal with Taiwan-based HTC, which added more than 2,000 smartphone specialists. Google will now be able to design more of its own hardware and may position itself to manufacture more custom silicon chips. Up until now, Google has focused on software, and purchased hardware from Samsung Electronics and HTC. Newly added HTC staff will help Google control more of the design and production. Continue reading Google Inks $1.1B Deal with HTC to Design, Produce Hardware

Google has been working to integrate augmented reality into the mobile/desktop web via its Chrome browser. Google Daydream WebXR’s Reza Ali and Josh Carpenter, who work on user experience, now describe the results, which will enable users to create virtual 3D objects and place them into websites for viewing and download to the mobile platform to place them in real-world environments. Creative professionals will eventually be able to use the browser of any Android or iOS device to create and use AR experiences. Continue reading Google Releases Details of Working AR Prototype on Chrome

In 2016, a Goldman Sachs report predicted that AR/VR sales could reach $182 billion by 2025. Now, New York City, home to at least seven virtual reality centers, is committing $6 million to a 15,000-square foot space in the Brooklyn Navy Yard that will serve as a “hub for virtual reality and augmented reality.” The de Blasio administration says the hub will create more than 500 jobs. One of the existing centers, VR World, is equipped with a bar and dance music and lets users sky dive, rock climb or wield a samurai sword. Continue reading New York City Invests $6M in Augmented, Virtual Reality Hub

At CES 2018 in Las Vegas last week, Vuzix debuted the Vuzix Blade, AR smart sunglasses that are the result of years of research and are based on the company’s proprietary waveguide technology. The glasses work via a tiny LED projector in the temple area of the glasses that shoots an image sideways into the lens. The lenses are laser-etched with dots at different depths that “catch” the projected image and illumine it in the wearer’s field of view. When the AR functionality is turned off, the glasses look ordinary. Continue reading Vuzix Blade AR Smart Sunglasses Win Multiple Awards at CES

At CES 2018, ThirdEye Gen Inc. introduced its X1 Smart Glasses, which are slated for shipment in Q1 2018 and notable for their long-lasting batteries. Two hot-swappable batteries, with a combined charge of 2,400Ah, let the user pop batteries in and out for a full 24 hours. The glasses can also project an HD augmented reality display equivalent to a 90-inch screen that is 10 feet in front of the viewer. ThirdEye’s App Store also lets developers submit free or paid AR/MR apps, receiving a percentage of every download of the latter. Continue reading ThirdEye Debuts Smart Glasses With Hot-Swappable Batteries

At CES 2018, Intel chief executive Brian Krzanich gave a keynote address that ranged on topics from cybersecurity to immersive media and both neuromorphic and quantum computing. He also introduced Intel Studios, a site for the production of immersive media. First, Krzanich brought up the formerly undetected flaws in Intel chips, dubbed Spectre and Meltdown, saying that it was Intel’s No. 1 priority to secure customer data and noting that the industry has joined forces to plug the loopholes. Continue reading CES Keynote: Intel Introduces New Studio for Immersive Media

At CES 2018, Kodak showed its new Kodak Pixpro Orbit360 4K camera, debuted in August. Kodak is positioning the camera as a next-generation 360-degree camera for video and still photography that features built-in processing. The camera has two hemispherical lenses, one on either side of its rectangular body. One lens is 155 degrees and the other is 235 degrees; the two lenses work together to create the 360-degree, 4K image that can be live-streamed or uploaded via Wi-Fi to Facebook, YouTube and other platforms. Continue reading Kodak Shows 360-Degree Cam, VR Cameras in Development

Virtual reality made a strong showing at CES 2018 in Las Vegas last week. Among those highlighting products were Facebook, which promoted new features in its $200 upcoming Oculus Go, a Google/Lenovo designed headset that will sell for half the price of an iPhone, and HTC, which will debut a new-gen Vive headset with more robust graphics. All of this, however, is a prelude to what many companies are planning: an entrance into augmented reality. One of those companies is Amazon, which sources say is exploring AR headset technologies. Continue reading Amazon Joins Major Tech Companies Working on AR Solution

As it does every year, the IEEE (Institute of Electrical and Electronics Engineers) presented a rundown of emerging technologies it believes will go mainstream in three to five years. “These technologies are still incubated out of the mainstream,” said IP Action Partners president Stuart Lipoff, who moderated the CES event. He identified seven “overarching drivers of emerging technologies,” beginning with managing complexity of feature-rich hardware, QoS-aware broadband connectivity and cheap, abundant storage. Continue reading IEEE Pinpoints New Technologies to Go Mainstream by 2023

HTC’s new Vive Pro VR headset made a major splash this week in Las Vegas and received notable Best of CES awards, including the Best Gaming Product from Engadget and the Best VR/AR award from The Verge. HTC added built-in headphones to this version and increased the resolution of the dual-OLED displays 78 percent to 2,880 x 1,600 (1,400 x 1,600 per eye). The headphones offer spatial audio support, but no noise-canceling functionality. HTC added dual microphones and dual front-facing cameras, which should attract developers. Continue reading HTC Beefs Up Resolution and Adds Headphones to Vive Pro

According to new research released at CES this week, consumers are warming to the idea of virtual and augmented reality, but their interests are more focused on practical daily applications than gaming. Harris Interactive conducted a study for Accenture across 19 countries and learned that 47 percent of online consumers would be interested in using AR or VR headsets to play games, while percentages jumped into the 50s and 60s regarding consumers interested in learning about travel and new skills, visualizing how clothing would fit, and shopping for household items and furniture. Continue reading Study Shows Consumers Worldwide Are Warming to AR, VR

Turning the car’s windshield into an AR screen for navigation, a mobile AR device that helps the blind navigate the real world, and a mobile app to envision that couch from the furniture store in your living room. These are all real-world AR applications that their creators are touting as a good first step into nascent consumer products. GlobalData research director Avi Greengart, who moderated the CES 2018 panel on augmented reality, noted that AR developers have had to find a way to create customized solutions using limited existing hardware and software.
Continue reading AR Developers Make Their Cases for First Uses of Technology

Google teamed with Lenovo to launch a new standalone VR headset with specialized cameras that intends to reach beyond gaming. The new Lenovo Mirage Solo, on display at CES this week, features VR180 cameras designed to encourage users to capture 360-degree video. Google hopes this will help ramp up the current lack of VR content. The headset runs Daydream and is designed to interact with Google services such as YouTube and digital maps. The Mirage Solo touts displays that do not blur during user movement, and does not require a PC or smartphone. It is expected to ship by Q2 2018 for less than $400. Continue reading Google and Lenovo Intro First Standalone Daydream Headset

The Stanley Kubrick of VR content has not yet been born, suggested Jaunt Studios co-head of studio Tom Vance during a CES 2018 panel. STXsurreal co-president of VR/immersive entertainment Andy Vick added that he believes we have to wait until today’s 12-year-olds get old enough to direct. “Today, we’re leaning on traditional filmmakers,” he said. “And they have to try to not think about a large screen and throw out a lot of production techniques or reshape and augment them to really craft something that makes sense for this medium.” Continue reading Content Creators Address the Transformative Potential of VR