Xreal, the Chinese XR company formerly known as Nreal, debuted its Air 2 Ultra AR glasses at CES 2024 this week in Las Vegas, with the $699 item scheduled to ship to U.S. buyers in March, crowding the February 2 release date Apple just announced for its $3,500 Vision Pro mixed reality headset. Though currently aimed at developers, who can preorder now, the Air 2 Ultra will be available for purchase online from Xreal to anyone in France, Germany, Italy, Japan, Korea, the Czech Republic, the Netherlands and the UK, in addition to China and the United States. Continue reading CES: Xreal Offers Spatial Computing with Air 2 Ultra for $699

During a CES 2024 panel on “Amazon Streaming: Clay Tablets to Streaming TV — The Evolution of Storytelling,” moderator Carly Zipp, who is Amazon global director of brand marketing, asked panelists for their favorite stories, recounting that her son replaced her bedtime stories with ChatGPT. Lauren Anderson, Amazon Studios head of AVOD originals and unscripted programming, picked the story of Tracy Chapman’s song “Fast Car.” “It shows how stories can resonate through generations, genres, geographies, and ethnicities,” she said. For GroupM global CEO Christian Juhl, the stories of Hans Christian Andersen were formative in his childhood. Continue reading CES: Marketers Look at Evolution of Storytelling with AI Twist

Seattle-based tech firm Ixana is at CES 2024 demonstrating its Wi-R communication chip, which “reduces energy consumption by 100x compared to radiative wireless technologies like BLE, Wi-Fi, cellular, Zigbee and Z-Wave, enabling a paradigm shift in wearable technology,” according to the company, which nabbed a CES Innovation Award. The 4Mbps YR22 Wi-R chip offers “continuous charging-free body-worn health monitoring, video streaming for extended reality, and intuitive human-computer interaction,” Ixana says, explaining it works via algorithms that run via distributed computing on battery-powered devices. Continue reading CES: Ixana Transforms Human Body into Networked Receiver

Japanese triple-A game publisher Square Enix rang in the New Year with an open letter from President Takashi Kiryu emphasizing that the 20-year-old firm intends to reinforce its core business of content development and game publishing while aggressively exploring new areas like artificial intelligence and extended reality. In the short term, AI will be used “to enhance our development productivity and achieve greater sophistication in our marketing efforts,” Kiryu wrote in his letter, explaining that “in the longer term, we hope to leverage those technologies to create new forms of content.” Continue reading Square Enix to Explore New Content Possibilities with AI, XR

Meta Platforms has reportedly been investing billions of dollars each quarter in developing the metaverse, which CEO Mark Zuckerberg has described as the future of the company. Although sales of VR headsets and AR glasses dropped nearly 40 percent in the U.S. (according to research firm Circana), Meta continues to tout the intersection between AI and the metaverse. “The progress we made in 2023 means generative AI is making its way into the heart of the world’s most popular apps, mixed reality is now at the core of a mass market headset, and Ray-Ban Meta smart glasses will let AI see the world from our perspective for the first time,” explained Andrew Bosworth, CTO and head of Meta’s Reality Labs. Continue reading Meta Platforms Continues Its Pursuit of AI and the Metaverse

The latest Entertainment Technology Center student challenge launched on October 5. Technology and processes in the entertainment industry are changing rapidly, yet the goals of the entertainment and experience industries remain the same. Students from the schools of cinematic arts, engineering, business, communication, and innovation were asked: How can we forge alliances between the legacy community which has a deep knowledge of the storytelling arts and the rising filmmakers and creators helping to shape new tools and resources? How would you like to access these amazing legacy talents as you develop your own storytelling skills using new tools? How would you like organizations and institutions around you to support your ideas? Continue reading ETC Student Challenge: Future of Creative Media Resources

Apple Vision Pro, the $3,499 mixed reality headset announced for release in early 2024, could be getting a B2B marketing push, as evidenced by a recently published Apple post on development apps. That would make competing products in the $3,300 to $5,000 range — including the Microsoft HoloLens and headsets from Magic Leap — Apple’s competition for the Vision Pro. That would also leave Meta Platforms and its Quest line, including the $500 mixed reality Quest 3 that began shipping last month, unchallenged in the consumer space, where it currently enjoys an estimated 80 percent market share. Continue reading Apple’s Vision Pro May Compete in the AR Enterprise Space

Since Snap released its Lens Studio tool in 2017, creators have become “the fuel of Snap AR,” the company says by way of announcing Lens Studio 5.0 Beta, representing a major overhaul of the editor. The development tool now includes a ChatGPT API, improved version control, and more support for teams. The company also launched a Lens Performance Toolkit to help optimize reach and engagement. Performance optimization has resulted in load times that are 18x faster, Snap says, noting “a project that used to take 25 seconds to open now only takes seconds — resetting the bar for productivity.” Continue reading Snap Adds ChatGPT and Other New Tools to AR Lens Editor

Xreal (formerly Nreal) is releasing its Xreal Air 2 and Xreal Air 2 Pro augmented reality glasses. The latest iteration of AR glasses from the company is designed for everything from movies to TV to games. The Air 2 AR glasses “can turn whatever the wearer is viewing into a big screen experience” of up to 330-inches, the company claims, citing the integration of Sony Semiconductor Solutions’ Micro OLED displays that pack a whopping 4,032 pixels-per-inch to deliver “a crisp and visually stunning virtual screen” in Full HD resolution of 1920 x 1080 per eye. An ultra-high contrast ratio of 100,000:1, and 500 nits brightness ensure sharp detail. Continue reading Xreal $400 Air 2 AR Glasses are for Games, Movies and More

Swiss technology firm CREAL has announced what it calls a breakthrough in lightfield technology that can greatly improve augmented reality experiences. The tech is set to be commercially released in early 2024 for integration into third-party products, CREAL CEO Tomas Sluka says the advancement will make it more comfortable to wear AR glasses, reducing eye strain, nausea and fatigue. While other companies approach AR’s challenges through solutions including passthrough, monocular projection and varifocal display, CREAL says the stack it’s built for lightfield display addresses the most pressing common issues. Continue reading CREAL Plans Launch of Commercial Lightfield AR Next Year

Key highlights from this week’s two-day Meta Connect virtual event include details about the Quest 3 mixed reality headset, the latest smart glasses from its Ray-Ban collaboration, and an announcement that AI stickers are rolling out across the Meta Platforms apps. Starting at $500, the Meta Quest 3 will add Microsoft 365 apps integration by the end of the year, for those who want to use the gaming headset for productivity. Available for preorder now, the Quest 3 ships October 10. The Ray-Ban Meta smart glasses start at $299 and ship October 17. Continue reading Meta Shows Off Quest 3 and Smart Glasses at Connect 2023

Qualcomm has extended its deal with Apple to supply 5G modem chips, leading to speculation that the iPhone maker is behind schedule on its plan to bring the tech in-house. Apple has designed its own phone chips since 2013, and is currently using the A16 Bionic, manufactured by TSMC. The A16 functions as the phone’s brain but doesn’t handle external communications with cell towers. Apple has been developing its own modem chips since 2018, but apparently doesn’t feel they’re ready for prime time and, understandably, doesn’t want to risk a public debacle by rushing it. Continue reading Apple iPhones to Continue Using Qualcomm 5G Modem Chips

Samsung and LG have entered into a smart home pact that enables each firm’s large home appliances to be controlled by the other’s app. This collaboration sprang from the Home Connectivity Alliance, of which Samsung was a founding member in late 2021. As a result, LG’s ThinQ app will indicate when the door has been left open on a Samsung Family Hub smart fridge. Likewise, Samsung’s SmartThings app can instruct your LG dishwasher to turn on at a specific setting. Samsung was also talking-up 6G and artificial intelligence at this week’s IFA 2023 electronics trade show in Berlin. Continue reading Samsung and LG to Launch Interoperable Smart Home Apps

The Flamera, a prototype augmented reality headset from Meta Platforms, won the coveted Best in Show award at Siggraph 2023 earlier this month, drawing attention for its buggy “fly eyes” appearance as well as lens design that takes an unconventional approach to solving AR’s “passthrough” challenge. Since AR glasses are meant to work IRL, developers typically use external cameras to let the real world pass through. Meta abandons existing solutions for a novel approach it calls “lightfield passthrough” that pairs image sensors with apertures to control the incoming light. Continue reading Meta Flamera Prototype Takes on AR Passthrough Challenge

Verizon has teamed with New York’s Metropolitan Museum of Art on a discovery app called Replica that lets consumers scan artwork to generate digital collectibles. The augmented reality Replica experience lets museum visitors scan items using a mobile app that stores them to Roblox as objects or avatar accessories. Roblox account holders can also virtually explore the Met’s facade and partake in other immersive experiences. The effort follows a previous Verizon collaboration with the museum and indicates the way institutions can leverage AR to engage consumers. Continue reading The Met Teams with Verizon to Create Roblox AR Experience