In VentureBeat, The Khronos Group president Neil Trevett and Sensics CEO Yuval Boger list four myths that are standing in the way of VR standards and more rapid market growth — “Myth 1: It’s too early for standards,” “Myth 2: Standards stifle innovation,” “Myth 3: Consumers won’t be impacted” and “Myth 4: There are too many cooks developing standards.” Trevett and Boger counter all four and note that The Khronos Group and IEEE are leading efforts to develop VR standards. The ETC’s VR/AR Initiative program lead, Phil Lelyveld, says that despite outreach efforts to the creative community by those organizations, active contributors are predominantly hardware and tool developers and technologists. Continue reading Addressing the Myths That Impact Creation of VR Standards

Google just acquired AIMatter, a Belarus startup that will boost the tech giant’s efforts in computer vision, the artificial intelligence sector that helps computers process images as well as, or even better, than humans. AIMatter has already built a neural-network-powered AI platform and SDK that quickly processes images on mobile devices, as well as Fabby, a photo/video editing app that has been used as a proof-of-concept. AIMatter has employees in Minsk, the San Francisco Bay Area, and Zurich, Switzerland. Continue reading Google Purchases AIMatter to Boost Computer Vision Efforts

Gartner Research reported on emerging workflows for new technologies. In the Gartner Emerging Tech Hype Cycle, the company studied 2,000 emerging technologies and identified 32 that could create competitive advantages over the next ten years. Gartner tracked these technologies’ progress and assessed their chances for entering the mainstream market. Among the technologies it identified are augmented reality, virtual reality and some forms of artificial intelligence, followed by blockchain. Continue reading Gartner Forecasts Timeline for Adoption of New Technologies

Fashion-centric publication W Magazine, in partnership with visual effects house The Mill, features augmented reality in its September 2017 Collector’s Issue. With Katy Perry on the cover, the issue appears to be an ordinary magazine, but if a user views it through a smartphone or tablet lens, he will see various augmented reality images. The viewer must first install W Magazine’s new companion app, Beyond the Page, available for iOS and Android, that activates the AR imagery in the issue. Continue reading W Magazine Tests New Features Enabled by AR Technology

A new study predicts that smartphones of the future could have as many as 13 cameras capturing 360-degree, 3D video that can easily create augmented reality as well as the optical zoom and aperture effects of a digital SLR camera. Although that might sound far-fetched, there are already billions of cameras in the world today, a figure that is expected to explode in the next five years. That equals a lot of surveillance, but also new capabilities for smartphones, wearables, autonomous vehicles and a range of other smart devices. Continue reading VC Firm Predicts 45 Billion Cameras Worldwide in Five Years

Continue reading HTC Exec Shares Lessons From Novel For a VR-First Future

San Francisco-based startup Meta makes augmented reality headsets that its founder/chief executive Meron Gribetz wants to use to remake the traditional office. With his headset, the user can use a virtual floating screen to control 3D models, browse web pages, write code and send emails. Gribetz — who studied neuroscience and computer science at Columbia University — is now using his own employees to test the headset and its software to figure out how to improve it, an experiment described in a Bloomberg News “Decrypted” podcast. Continue reading Meta AR Headset May Help Reimagine the Traditional Office

For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

Alphabet’s Google began releasing augmented reality tools in 2014, but Apple now plans to put AR software in up to one billion mobile devices by the end of 2017. That is nearly certain to give Apple an advantage, since the company’s ecosystem will easily integrate devices and software. Google, with its Tango AR software system, has put AR in the Lenovo Phab 2 Pro and Asus ZenFone AR smartphones. Apple also just introduced its ARKit, which lets developers build AR apps for iPhones and iPads. Continue reading Google Debuted AR First, But Apple About to Take the Lead

For the second time this year, Facebook is hoping to jumpstart sales of its Oculus Rift VR headset with a price reduction. Facebook’s Oculus VR unit will offer the Rift, Oculus Touch motion controllers, seven VR games and more as a $399 bundle over the next six weeks. The bundle was earlier offered for $598, which was $200 less than the combined launch prices. According to Jason Rubin, head of content at Oculus, the new bundle price is meant to leverage the increased number of apps and games available for the Rift (700+ today, compared to 400 in March). Continue reading Facebook Offers New Price Reduction for Oculus Rift Bundle

Camera manufacturer RED Digital Cinema plans to release a smartphone, dubbed Hydrogen One, that the company is calling “the world’s first holographic media machine.” Due to ship in the first quarter of 2018, Hydrogen has been introduced with a limited number of specifications. RED is marketing the camera as ready for virtual reality, augmented reality and mixed reality, with a 5.7-inch “professional holographic display” featuring nanotechnology that switches between 2D, 3D and holographic content. Continue reading Digital Cinema Camera Maker RED to Release VR/AR Phone

According to sources close to the project, Apple is in development on a feature that will let users unlock their iPhones with facial recognition, to be released with the iPhone to go on sale later in 2017. Powered by a 3D sensor, the new security system will let users do a variety of tasks, including logging in, authenticating payments and launching security apps via face scanning. The 3D sensor is said to be able to unlock the iPhone within a few hundred milliseconds. Apple is also reportedly testing eye scanning technology. Continue reading Apple 3D Sensor to Power Face Scanning, Replace Touch ID

According to the latest figures from Apptopia, mobile AR game sensation “Pokémon Go” has reached 752 million downloads and has earned more than $1.2 billion in revenue. The freemium game supports in-app purchases; total revenues for last year topped $950 million. The game “had about 60 million monthly players in June, with 20 percent of them opening the game at least once a day,” reports VentureBeat. “While that’s down from the app’s peak last August, which was at 100 million monthly users, it’s still a huge number.” Apptopia breaks down the game’s players: 57.4 percent are male, 38 percent are millennials (ages 19-34), and 32.5 percent are 18 or younger. Continue reading ‘Pokémon Go’ Is Still Popular: Passes $1.2 Billion in Revenue

Artificial intelligence is coming to the Wimbledon tennis tournament, via IBM’s Watson, which will generate video highlight reels, give tours through the All England Lawn Tennis Club and help fans in numerous other ways. A digital voice assistant, dubbed Fred (after the British tennis star Fred Perry), will provide directions to Wimbledon locations, information on players and where to buy merchandise. IBM also unveiled a technology that analyzes player stats, and a joint IBM-AELTC metric called “competitive margin.” Continue reading IBM Watson to Serve AI-Driven Content for Wimbledon Fans

Startup 8i just released Holo, an Android and iOS camera app that records videos with photorealistic 3D holograms. The company also inked a partnership with Sony Pictures to add Spider-Man holograms, to coincide with the studio’s release of “Spider-Man: Homecoming.” Other partnerships for holograms include Verizon’s go90, Hearst and AOL’s RYOT. Hundreds of holograms will be available at or soon after launch, all of them captured in 8i’s Los Angeles studio and all of them available for free, at least initially. Continue reading 8i Releases Holo AR App, Partners with Sony for Spider-Man