Continue reading HTC Exec Shares Lessons From Novel For a VR-First Future

San Francisco-based startup Meta makes augmented reality headsets that its founder/chief executive Meron Gribetz wants to use to remake the traditional office. With his headset, the user can use a virtual floating screen to control 3D models, browse web pages, write code and send emails. Gribetz — who studied neuroscience and computer science at Columbia University — is now using his own employees to test the headset and its software to figure out how to improve it, an experiment described in a Bloomberg News “Decrypted” podcast. Continue reading Meta AR Headset May Help Reimagine the Traditional Office

For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

Alphabet’s Google began releasing augmented reality tools in 2014, but Apple now plans to put AR software in up to one billion mobile devices by the end of 2017. That is nearly certain to give Apple an advantage, since the company’s ecosystem will easily integrate devices and software. Google, with its Tango AR software system, has put AR in the Lenovo Phab 2 Pro and Asus ZenFone AR smartphones. Apple also just introduced its ARKit, which lets developers build AR apps for iPhones and iPads. Continue reading Google Debuted AR First, But Apple About to Take the Lead

For the second time this year, Facebook is hoping to jumpstart sales of its Oculus Rift VR headset with a price reduction. Facebook’s Oculus VR unit will offer the Rift, Oculus Touch motion controllers, seven VR games and more as a $399 bundle over the next six weeks. The bundle was earlier offered for $598, which was $200 less than the combined launch prices. According to Jason Rubin, head of content at Oculus, the new bundle price is meant to leverage the increased number of apps and games available for the Rift (700+ today, compared to 400 in March). Continue reading Facebook Offers New Price Reduction for Oculus Rift Bundle

Camera manufacturer RED Digital Cinema plans to release a smartphone, dubbed Hydrogen One, that the company is calling “the world’s first holographic media machine.” Due to ship in the first quarter of 2018, Hydrogen has been introduced with a limited number of specifications. RED is marketing the camera as ready for virtual reality, augmented reality and mixed reality, with a 5.7-inch “professional holographic display” featuring nanotechnology that switches between 2D, 3D and holographic content. Continue reading Digital Cinema Camera Maker RED to Release VR/AR Phone

According to sources close to the project, Apple is in development on a feature that will let users unlock their iPhones with facial recognition, to be released with the iPhone to go on sale later in 2017. Powered by a 3D sensor, the new security system will let users do a variety of tasks, including logging in, authenticating payments and launching security apps via face scanning. The 3D sensor is said to be able to unlock the iPhone within a few hundred milliseconds. Apple is also reportedly testing eye scanning technology. Continue reading Apple 3D Sensor to Power Face Scanning, Replace Touch ID

According to the latest figures from Apptopia, mobile AR game sensation “Pokémon Go” has reached 752 million downloads and has earned more than $1.2 billion in revenue. The freemium game supports in-app purchases; total revenues for last year topped $950 million. The game “had about 60 million monthly players in June, with 20 percent of them opening the game at least once a day,” reports VentureBeat. “While that’s down from the app’s peak last August, which was at 100 million monthly users, it’s still a huge number.” Apptopia breaks down the game’s players: 57.4 percent are male, 38 percent are millennials (ages 19-34), and 32.5 percent are 18 or younger. Continue reading ‘Pokémon Go’ Is Still Popular: Passes $1.2 Billion in Revenue

Artificial intelligence is coming to the Wimbledon tennis tournament, via IBM’s Watson, which will generate video highlight reels, give tours through the All England Lawn Tennis Club and help fans in numerous other ways. A digital voice assistant, dubbed Fred (after the British tennis star Fred Perry), will provide directions to Wimbledon locations, information on players and where to buy merchandise. IBM also unveiled a technology that analyzes player stats, and a joint IBM-AELTC metric called “competitive margin.” Continue reading IBM Watson to Serve AI-Driven Content for Wimbledon Fans

Startup 8i just released Holo, an Android and iOS camera app that records videos with photorealistic 3D holograms. The company also inked a partnership with Sony Pictures to add Spider-Man holograms, to coincide with the studio’s release of “Spider-Man: Homecoming.” Other partnerships for holograms include Verizon’s go90, Hearst and AOL’s RYOT. Hundreds of holograms will be available at or soon after launch, all of them captured in 8i’s Los Angeles studio and all of them available for free, at least initially. Continue reading 8i Releases Holo AR App, Partners with Sony for Spider-Man

This fall, IKEA will roll out an augmented reality application for iPhones and iPads, using Apple’s ARKit platform. The company currently has teams of interior designers, professors and others in the Netherlands, Sweden and the U.S. working on the app, which is timed to go live with Apple’s launch of iOS 11 software. IKEA is not alone in realizing its customers could benefit from an app that allows them to envision how a couch will look in their living room; online furniture company Wayfair has also released an AR app. Continue reading IKEA to Launch an AR App Based on Apple’s ARKit Platform

Finnish startup Varjo aims to improve the resolution of images seen through VR and AR headsets. Ordinarily, the viewer with a VR headset sees the most detail looking straight ahead, in a rectangle comprising about 5 percent of his field of view. Varjo’s founders want to change that, especially for designers, architects and other professionals who work with 3D models. Resolution with VR and AR headsets from Oculus Rift, HTC Vive and Microsoft HoloLens has improved, but nowhere near the level we see in real life. Continue reading Finnish Startup Varjo to Debut VR Headset With Better Vision

The ETC@USC helped Sony Pictures Entertainment and Sony Music Entertainment establish their summer 2016 VR Innovation Program. Over the course of 10 weeks, 14 USC student associates pitched, rapid-prototyped, and delivered seven proof-of-concept projects of interest to Sony executives. The students worked under the supervision of Sony execs and two advisors from the USC faculty. Sony generously supplied a presentation deck describing the program’s goals and process for distribution by the ETC. Building on their positive experience, Sony is currently running a 2017 summer program with the scope expanded to include AR and live action narrative VR. Continue reading Sony Expands Scope of VR Innovation Program This Summer

Technicolor officially opened its Technicolor Experience Center (TEC) for augmented reality, virtual reality and mixed reality last week, and announced an ambitious new project based on NASA research and images. The facility, on La Cienega in Los Angeles, launched last year and has been experimenting with immersive media. TEC has partnered with Hewlett-Packard and Nvidia to create a realistic simulation of what life could be on Mars for 1 million people. A community of engineers, designers, architects and artists will work under the direction of Technicolor to create this immersive experience. The project also involves Unreal Engine, Fusion, Autodesk and HTC Vive. Continue reading Technicolor Experience Center Opens, Launches Mars Project

While Snap extends availability of its $130 Spectacles into Europe, the company is reportedly developing a second generation of the photo- and video-recording glasses. The “project is closely guarded inside the company,” reports TechCrunch. Based on a recent patent application, “it seems increasingly likely that Spectacles II will ship with augmented reality features built in … Snap’s app is already primed to support such a move. It recently rolled out an augmented reality feature — called World Lenses — in April which allows users to place digital objects around them.” Snap has also been looking into other hardware possibilities, including drones and a 360-degree camera.

Continue reading Snap May Include AR Tech With Next-Generation Spectacles