Apple chief executive Tim Cook is bullish on augmented reality, believing that the nascent sector can be as game changing as smartphones were ten years ago. Sources say that Apple is following through by building a team of hardware and software experts, with the idea of dominating augmented reality as it comes to the fore. The same sources report that Apple’s AR team, run by former Dolby Laboratories executive Mike Rockwell, includes engineers that worked on Oculus and HoloLens headsets as well as top Hollywood VFX experts. Continue reading Apple Makes Major Play in Augmented Reality, First for iPhone

Shazam has introduced a new augmented reality platform that will let brands connect with users of the popular music recognition app. The Shazam app also has visual recognition technology, so users can scan objects and packaging. Now, when users scan mini Shazam codes on products, the app will open interactive content such as games, animations and product visualizations. Starting next month, Shazam is bringing the AR technology to its existing user base that numbers in the millions. Continue reading Music Recognition App Shazam Taps into Augmented Reality

Consumer electronics companies from all over the world debut their newest gadgets at the Mobile World Congress in Barcelona, and this year some of the most notable new devices were not phones. The interactive HoloCube by Merge, for example, is an AR system that displays games and educational content on a toy cube. Roborace built a self-driving car that can reach speeds of 200 mph. Additional gadgets that made a splash this year include a new 12-inch Samsung tablet, the 5x Dual Camera Zoom prototype from Oppo, and Giroptic’s 360-degree, live-streaming camera. Continue reading Eye-Catching Products Displayed at Mobile World Congress

Microsoft plans to integrate its Windows Mixed Reality technology into the Xbox One and the next iteration of the Xbox (currently codenamed “Project Scorpio”), coming out next year. Windows Mixed Reality tech powers Microsoft’s HoloLens AR headset, as well as AR and VR headsets from other manufacturers. Acer is making a Windows Mixed Reality headset that can support both VR and AR experiences. Microsoft will compete with Sony’s Playstation VR and others in the VR gaming space. Continue reading Mixed Reality Technology Is Coming to Xbox Game Consoles

Google has now shipped 10 million Cardboard VR sets. That’s double the number Google had shipped from the device’s launch in 2014 to July of last year. Meanwhile, the company is also pushing its next generation of VR devices like the Daydream View headset. The variety of phones and content for the platform are continuing to expand, and current users are already watching an average of 40 minutes per week. Google is working with content partners such as Hulu, Netflix and HBO. Continue reading Google’s Daydream, Cardboard Continue to Gain Momentum

One model of Apple’s upcoming new iPhones will feature a flexible OLED screen, similar to those used by Samsung Electronics, say sources. The Wall Street Journal reported in November that the Silicon Valley company had asked manufacturers to produce prototype screens. Now, say those sources, Apple has ordered enough components for mass production. With an OLED screen, Apple would have the ability to bend the screen in a variety of ways, including adding a curve at the edge of the phone. Continue reading Apple’s 10th Anniversary iPhone to Tout Curved OLED Screen

Snap Inc. will open the doors to a new online store dedicated to expanding sales of its connected sunglasses. Spectacles.com launches just as the company’s New York City pop-up store closes, and anyone in the U.S. can buy a pair of Spectacles, priced at $130. At the same time, Snap’s founders will start marketing its upcoming IPO to mutual funds and hedge funds in London. Snap released Spectacles, its first hardware product, before filing for its IPO. They were initially sold in a handful of vending machines. Continue reading Snap Opens Online Store for Spectacles and Readies its IPO

Grass Valley regional account manager Mark Chiolis moderated the HPA Tech Retreat 2017 version of an annual panel looking at the latest trends in remote, mobile, live productions. “Last year’s panelists focused on traditional remote, mobile, live,” said Chiolis. “This year we’re expanding the definition of what live and remote is.” NEP technical advisor George Hoover, focusing on the use of IP in live events, described a new remote production model in which only cameras, camera operators and audio capture are at the venue. Continue reading HPA Tech Retreat: Latest in Remote, Mobile, Live Productions

Hologram production studio 8i plans to show off its technology and Holo, its new mobile app, at Recode‘s Code Media conference in California. The company, which gained visibility recently by creating a holographic video of actor Jon Hamm and NBA player D’Angelo Russell, also just received a $27 million series B round led by Time Warner Investments and including Baidu Ventures, Hearst Ventures, Verizon Ventures, German businessman Carsten Maschmeyer and others. That brings total funding up to $41 million. Continue reading 8i Demos Hologram Production, Set to Debut Holo Mobile App

Microsoft has come up with a new camera rig that allows HoloLens mixed reality app makers to capture video from a HoloLens and make it easier to show a person interacting with that app, something Microsoft dubs “spectator view.” The details of the hardware-software combo were published as open source on the HoloLens’ GitHub page. The HoloLens headset is wireless, which lets the user move around the room freely, and is based on four cameras, lightly tinted lenses and a holographic processing unit. Continue reading Microsoft Camera Rig Gives HoloLens Developers Video Hack

Augmented reality company Magic Leap has operated in secrecy since its founding in 2010. Based in Florida, Magic Leap, valued at $4.5 billion, has raised almost $1.4 billion from Google, China’s Alibaba, Qualcomm, Andreessen Horowitz and Kleiner Perkins, among others. Rumors of its augmented reality headset have been rife, but the only product to be unveiled thus far was an AR app in 2011. Now, a public photo of a prototype has been released, offering possible details of what the company has been working on. Continue reading Leaked Photo Shows Magic Leap Augmented Reality Prototype

After three consecutive quarters of falling revenue, Apple is now experiencing strong demand for its iPhone 7, with a record number of iPhone shipments for the quarter ending December 2016. Despite that good news, the iPhone 7 failed to deliver the double-digit increase in sales that previous new iPhone models typically did in the first quarter after their debut. The iPhones, accounting for two-thirds of the company’s sales, pushed revenue up 3 percent to a record $78.4 billion. Apple’s service business is also booming. Continue reading Apple Notes iPhone Sales Increase, Looks to Expand Services

At the 2017 Sundance Film Festival, the New Frontier exhibit features 20 VR experiences and 11 installations touting the latest in technology, with new VR headsets, haptic controllers and even vibrating suits. The Synesthesia Suit, with its 26 vibrating actuators, was created by a Japanese team and Tetsuya Mizuguchi, who, 15 years ago, created a “trance vibrator” accessory for his Sega Dreamcast game “Rez.” Now, in Enhance Games’ “Rez Infinite,” the Synesthesia Suit wearer “feels” the game, flying through cyberspace to a techno beat. Continue reading Sundance Festival VR Offerings Include Sensory Experiences

Since leaving Google two years ago, Android operating system creator Andy Rubin has integrated his expertise in software with artificial intelligence to create consumer-facing Essential. The company, which was first registered in California in November 2015, has 40 employees, many from Apple and Google. Essential is first building an upscale smartphone whose large screen has no surrounding bezel. “Tablets, accessories and computer operating software for mobile phones” are also potential future products. Continue reading Android Creator Andy Rubin to Launch Smartphone This Year

While most consumers may currently think of gaming or video when they hear “augmented reality,” retailers are experimenting with a new batch of AR apps that leverage mixed reality tech. For example, Amazon’s Product Preview lets shoppers visualize different TV sizes and brands in their homes, Lowe’s Vision accepts measurements to map out placement of kitchen appliances, and WayfairView helps consumers place new sofas and cabinets with their existing furniture. Gap plans to launch DressingRoom on Google Play at the end of the month, providing users with the ability to dress virtual mannequins with different clothing options. Continue reading Retailers Push AR Shopping Apps for Tango-Equipped Phones