Augmented reality has found a spot on the factory floor of AGCO Corp., a company that manufactures agricultural equipment in Jackson, Minnesota. Workers wear Google Glasses that display diagrams and instructions as an aid in conducting quality checks on tractors and chemical sprayers. The result is so successful that the Duluth, Georgia-based company plans to expand the program next year, using 3D computer-generated imagery to help workers weld 30-foot booms to chemical sprayers. Continue reading Early Corporate Trials with Augmented Reality Prove its Value

On November 11, the Entertainment Technology Center @ USC brought together 89 people working on augmented reality from 56 companies and organizations to share ideas and build community. ETC published a report that summarizes the information shared by the participants (available online as a PDF). The ETC is planning to produce a much larger AR event in the spring with many more attendees participating in moderated discussions as well as a large demo area. Please email us at Events@etcusc.org if your company would be interested in participating in the enhanced program effort through sponsorship and product demonstration. Continue reading ETC Publishes Report on AR Salon, Announces Spring Event

Leap Motion, a company that provides hand tracking for smartphone-based virtual reality headsets, introduced a reference design for its Leap Motion Mobile Platform to work on top of the Samsung Gear VR. Leap Motion relies on two mini-cameras set in a faceplate to detect finger motion. The company began by providing a desktop-mounted, non-VR hand tracker, but segued into smartphone-based VR headsets. Although no manufacturer has yet announced products integrating Leap Motion, a few may do so at CES 2017. Continue reading Leap Motion Introduces Hand Tracking for Samsung Gear VR

A future ambient business model would change the way we think about screens, mobile and IoT in a post-device world — an emerging reality that we expect to see illustrated at CES 2017. Recently, a look at what it means for businesses to operate in a post-device world has surfaced in forward-thinking analyses. Specifically, some reports have examined how Apple continues to prosper as customers increasingly do almost everything on anything. At UBS, analyst Steve Milunovich thinks Apple is already moving towards an ambient (present on all sides) paradigm, with a proliferation of devices that increasingly allow you to interoperate seamlessly across a full range of digital formats. In this new paradigm, the real growth will likely be extensions of services. Continue reading Ambient Paradigm Has Implications for Media & Entertainment

Extensive, in-depth coverage of CES 2017 by ETC@USC begins the week of December 5th with a series of preview stories exploring the top CE trends and technologies — and their significance to the entertainment industry. CES, the global gathering place for innovation and tech, is presented by the Consumer Technology Association (CTA) and runs January 5-8 in Las Vegas. CES 2017 marks the 50th anniversary of the conference. Since the first Consumer Electronics Show in 1967, more than 700,000 products have debuted in what CTA calls “the world’s gathering place for all who thrive on the business of consumer technologies.” Continue reading December Previews to Launch ETC’s Coverage of CES 2017

Microsoft is going full bore into quantum computing, moving from pure research into efforts to build a prototype of what has been primarily an experimental field. If and when they come to fruition, quantum computers could have an impact on drug design, artificial intelligence and even our understanding of physics. For that reason, IBM and Google are also investing in quantum computing, although Microsoft has taken a singular approach, based on so-called braiding particles (also known as anyons). Continue reading Microsoft Imagines a Practical Future for Quantum Computers

Facebook has acquired FacioMetrics, a startup spun off from Carnegie Mellon University. FacioMetrics’ IntraFace can detect seven different emotions on peoples’ faces. Since the purchase, FacioMetrics has been removed from the app stores. The acquisition is likely fueling Facebook’s goal to apply its artificial intelligence research to create “gesture-based controls, recognize facial expressions and perform related actions.” Facebook has said it will use FacioMetrics to enhance its augmented reality face masks. Continue reading Facebook Acquires FacioMetrics for Human Emotion Detection

Shawn DuBravac, chief economist of the Consumer Technology Association outlined the CTA’s projections for retail holiday sales. Anticipating a 3.1 percent increase over 2015 in consumer holiday spending on tech, top product categories include televisions, laptops and smartphones. Emerging categories such as wearables, drones and VR headsets are also projected to have a strong showing this season. DuBravac noted the top five tech trends to watch for at January’s CES: vocal computing, intelligent systems connecting diverse objects, self-driving cars and driver-assist technologies, artificial intelligence, and VR and AR entertainment. Continue reading CTA Predicts Black Friday Will Be a ‘Record Breaker for Tech’

Insiders report that Apple is working on a pair of wireless digital glasses that would connect to iPhones and possibly use augmented reality. “While still in an exploration phase,” reports Bloomberg, “Apple has talked about its glasses project with potential suppliers” and “the company has ordered small quantities of near-eye displays from one supplier for testing.” According to those familiar with the concept, Apple isn’t ready for mass production and, if it moves forward with the eyewear, we shouldn’t expect to see a product until 2018. Chief exec Tim Cook, under pressure to make up for waning iPhone sales, has expressed interest in AR following the success of “Pokémon Go.” Continue reading Apple Considers AR Tech for Wireless Digital Glasses Project

On November 11, at the USC School of Cinematic Arts, ETC’s AR Salon gathered a group of industry experts to discuss their experiences in augmented reality. ETC executive director/chief executive Ken Williams opened the event to welcome attendees, many of whom are already engaged in producing AR projects. Phil Lelyveld, ETC’s VR/AR program lead, spelled out the salon’s organization, which consisted of 10-minute presentations on the business of AR and the art and technology of AR, followed by discussion workgroups. Continue reading ETC’s AR Salon: Industry Experts Discuss Augmented Reality

Imitation is the sincerest form of flattery it’s said, and that’s what’s going on among social media platforms. Facebook’s WhatsApp is experimenting with a Status feature that is basically a photocopy of Snapchat Stories, sharing photos, videos and emoji. Elsewhere, Periscope is copying both Facebook and Snapchat, by offering its own animated augmented reality selfie masks. The first ones offered, which allow the user to look like Hillary Clinton or Donald Trump, have been available throughout the duration of the election. Continue reading Facebook Borrows From Snapchat, Periscope Adds AR Masks

After acquiring the face-tracking and 3D face replacement company MSQRD, Facebook integrated its augmented reality selfie lenses, dubbed Masks, starting with a Halloween skeleton, witch and pumpkin. Users in the U.S., U.K. and New Zealand, and public figures, will be able to use the iOS version of Masks on Facebook Mentions. The company says it will rollout masks to Android and other countries in coming months. Facebook also demonstrated stylized filters, which will be a real-time processing option for Live Video. Continue reading Facebook Shows Off AR Masks, Stylized Filters for Live Video

WiGig, a super-fast Wi-Fi standard, will appear next year in “marquee” smartphones and laptops certified by the Wi-Fi Alliance. The Alliance, which is also certifying routers and other devices, says WiGig only works over a distance of about 33 feet (10 meters), meaning its use will be limited to devices within range of a WiGig router. But WiGig might be an ideal technology for virtual reality headsets, which currently need to be tethered to a PC or game console with thick cables, thus limiting movement in a VR experience. Continue reading Wi-Fi Alliance Begins Certification of WiGig Devices, Routers

Google is getting closer to creating a headset ideal for augmented reality, according to knowledgeable sources. The company established a team to develop a VR headset that doesn’t require a computer or smartphone, and now is reportedly integrating eye tracking and sensors/algorithms that will map out the real-world space in front of a user. In related news, Google bought eye-tracking company Eyefluence. The headset under development is separate from the company’s recently debuted Daydream VR platform. Continue reading Google Develops Standalone Headset for Augmented Reality

The Entertainment Technology Center at USC, through its Project Cloud initiative, has selected filmmaker Christine Berg and writing partner Simon Shterenberg to receive the 2016 Innovative Technology Award for their AR/VR/Cloud-based project, “Wonder Buffalo.” Berg and Shterenberg developed the script at the Writers Guild Foundation’s Veterans Writing Program, which pairs military veterans with WGA film and television writers. “Wonder Buffalo” is the third short to be produced through ETC’s Project Cloud to explore and test next-gen production processes and technologies. Continue reading ETC Recognizes ‘Wonder Buffalo’ Creators for Innovative Tech