Magic Leap has not yet set a date to unveil its mixed reality technology, and didn’t do so at a recent Fortune conference in Aspen. There, Magic Leap founder/chief executive Rony Abovitz and chief marketing officer Brian Wallace said the technology is “very real” and “not a research project anymore.” Some listeners detected a hint that a product might be released this fall, but Abovitz and Wallace never made an overt statement. The most they would say is that the public would see its products “soonish.” Continue reading Magic Leap Still Mum on Release Date, Describes Production

Nintendo added $7 billion in market value since debuting “Pokémon GO,” its location-based, augmented reality mobile game that it says has attracted more than 10 million players in its first month. The game takes users away from videogame screens and out into the real world where they search for virtual monsters in parks, historical monuments and even police stations. While gamers excitedly take to the streets, reports have recently pointed to distracted players falling into holes, walking into street signs, and even being robbed by criminals using the location tech to locate their prey. Continue reading Nintendo ‘Pokémon GO’ Creating an Augmented Reality Craze

HTC helped put together the Virtual Reality Venture Capital Alliance, a coalition of 28 venture capital firms committed to investing $10 billion in virtual reality, augmented reality and mixed reality startups. Among the companies joining the consortium are Sequoia Capital, well known for investing in tech giants Apple and Intel; Matrix Partners; and 500 Startups. Prior to this, HTC — which created the Vive VR headset — had pledged more than $100 million to the nascent VR industry. HTC has since spun off Vive into its own separate company. Continue reading Virtual Reality Venture Capital Alliance to Support VR Startups

The Weather Channel has launched three new augmented reality tools to help bring tropical storms and hurricane season to life during its broadcasts. SurgeFX offers a realistic to-scale surge forecast, Shear Factor displays real data in three dimensions, and 3D visualization tool Tropical Replay tracks past storms to provide historical context. Last year, the network unveiled its AR capabilities with an in-studio tornado simulation. “For the 2016 hurricane season, the network is adding a data dimension to its augmented reality features,” reports Mashable. “Instead of just simulating weather phenomena, the products will incorporate real-time data through dazzling graphics.” Continue reading Weather Channel Turns to AR Tech for 2016 Hurricane Season

VFX and CGI veterans Euan Macdonald, Hans Uhlig and Kymber Lim have secured funding led by Michael Bay’s 451 Media Group, 500 Mobile Collective, and WI Harper Group to launch an immersive entertainment company called CryWorks, with plans to produce virtual and augmented reality experiences. “Although there are a few high-quality VR content pieces to date, most of them have little incentive for the viewer to keep tuning back in,” said Macdonald. “We see an opportunity to build the first VR broadcast network, partnering with other production companies and creating addictive, episodic experiences.” Continue reading CryWorks: Disney, Pixar, ILM Vets Launch New VR Company

Sony dominates U.S. patent filings related to virtual reality, followed by IBM, Samsung, Microsoft and Canon. Magic Leap and Reveo are the leading startups when it comes to published patents related to VR. Microsoft, Sony and Qualcomm have the most published patents related to augmented reality, although they do not necessarily lead in the number of AR inventions. Osterout Group and Magic Leap are the clear leaders in published AR patents. All the companies on these lists have far fewer inventions than patents because multiple patents may be included in a single invention. Continue reading Patents, Investments Point to Significant Future for VR and AR

Magic Leap and Lucasfilm’s ILMxLAB have partnered to develop “Star Wars”-related content for the former’s technology. Because Magic Leap has kept its mixed reality developments under wraps, neither company would reveal details about specific experiences that would result from the partnership. But Magic Leap founder Rony Abovitz, at the WIRED Business Conference in New York City last week, did show a teaser that showed two iconic “Star Wars” characters, computer-generated but very real looking, interacting with participants. Continue reading Magic Leap and ILMxLAB Plan to Make ‘Star Wars’ Immersive

VR company Vrse has changed its name to Within and received $12.56 million in funding, led by venture firm Andreessen Horowitz. Other Within investors include 21st Century Fox and Annapurna Pictures. This is just the latest example of the huge sums that VR and AR companies have been able to garner. Magic Leap raised $793.5 million earlier this year, and Disney spearheaded a $65 million round for VR firm Jaunt. Comcast also led a $6.8 million Series A funding round in VR studio Felix & Paul. Continue reading Vrse Changes its Name to Within and Raises More VC Money

At its annual shareholders meeting, Alphabet chairman Eric Schmidt reiterated the company’s plan to wirelessly connect homes to high-speed Internet. The technology, viable now due to improvements in computer chips and more accurate wireless signal targeting, can deliver a 1 gigabit per second connection, equivalent to Google Fiber’s capabilities. Schmidt also delved into the company’s plans to advance search features, explore 3D printing for building construction, meatless meat, autonomous cars and other sectors. Continue reading Alphabet Update on Wireless Internet, Search, Education, Cars

Chinese company Lenovo just introduced two new smartphones: Phab 2 Pro, based on Google’s Project Tango, which measures and maps surrounding objects and spaces, and Moto Z handsets that feature interchangeable, snap-on modules. The Moto Z handsets, which come out of Lenovo’s 2014 purchase of Motorola Mobility, already offer three “Moto Mods” – an extra speaker, a projector for presentations and an expanded internal battery. The company will make a reference kit available for developers to build other Moto Mods. Continue reading Lenovo Introduces Project Tango Smartphone, Modular Moto Z

At E3 2016 next week, Sony will come to the show having sold over 40 million PlayStation 4 consoles, outselling Microsoft’s Xbox One, by two-to-one. The company plans to debut a more powerful console, a virtual reality headset, and numerous first-party games. Microsoft, meanwhile, plans to launch a wide range of new Xbox hardware this year, beginning with, rumors have it, a slimmer, smaller version of the current Xbox One. In addition to new consoles, Microsoft will show off HoloLens and debut new games. Continue reading E3 Predictions for Sony, Microsoft: More Hardware, Games, VR

This year’s Augmented World Expo (AWE) in Santa Clara was equal parts augmented and virtual reality. Curtis Hickman of The VOID presented some compelling instances in which physical and psychological misdirection are effective tools for the VR experience. Meta CEO Meron Gribetz demonstrated the sub-millimeter hand tracking accuracy of his company’s AR HMD. Jared Finder provided an update on the core tech components of Google’s Project Tango. Baobab Studios CEO Maureen Fan discussed the importance of image composition and story beats in VR. Highlights from the show floor included the latest ODG AR glasses and waveguide AR displays from Epson and Lumus. Continue reading AWE 2016 Addresses Rapidly Evolving VR and AR Ecosystem

Microsoft is positioning itself as providing, with Windows 10, the only platform for “mixed reality,” which the company describes as “providing devices with the ability to perceive the world, breaking down the barriers between virtual and physical reality.” In a three-minute video, Microsoft shows how it believes various types of augmented reality will be able to interact, using HoloLens headsets, VR helmets and other devices. Microsoft invites its partners to build on the Windows Holographic platform. Continue reading Microsoft Pushes Windows 10 as Only ‘Mixed Reality’ Platform

During ETC’s Virtual Reality Summit at NAB 2016, ETC VR/AR program lead Phil Lelyveld explained the continuum from augmented reality to virtual reality, adding that most of what we’ll be seeing is a mixed or blended reality. VR is predicted to be worth a tremendous amount of money: Goldman Sachs estimates $18.09 billion in entertainment by 2025, and DigiData puts that number at $30 billion. Among the top things that consumers would like to do with VR now, according to Ericsson ConsumerLab, is examine items when online shopping. Continue reading ETC’s Virtual Reality Summit Details the Current State of VR

At ETC’s Cloud Innovation Conference at NAB 2016, Variety editor David Cohen led a discussion with Avid chief executive/president Louis Hernandez Jr. “It’s been a remarkable journey,” Hernandez said. “With Avid Media Central, we wanted to connect people. We took our standalone applications and put them where they could be shared. Now you’re seeing a rapid expansion of the apps you can purchase: We have a record number of third party apps indexed on a common operating system. This is the direction that things are going.” Continue reading Avid Chief Talks Third Party Apps at ETC Cloud Conference