While Facebook, Google and Microsoft have already invested significant resources in developing virtual reality and augmented reality, Apple is just getting started. The tech giant acquired an augmented reality startup called Flyby Media, which develops technology for image-recognition on smartphones. Flyby Media previously worked with Google on “Project Tango.” Apple also hired Doug Bowman, an expert in human-computer interaction and immersion in virtual environments. Continue reading Apple Steps Up Its VR Efforts with Acquisition of Flyby Media

Today’s game developers are most interested in creating virtual reality projects for the Oculus Rift headset, according to a new survey from the Game Developers Conference. Nineteen percent of the 2,000 respondents said they were currently working on a new game for the device and 20 percent said their next VR project would be for the Oculus Rift. Only 8 percent of respondents said they were working on VR projects for Samsung’s Gear VR, the second most popular VR headset. Continue reading Oculus Rift the Most Popular VR Platform Among Developers

Microsoft’s augmented reality headset, HoloLens, has come a bit more into focus, thanks to Microsoft technical evangelist Bruce Harris. Specifically, Harris revealed that the device will provide five to five-and-a-half hours of battery life when working on Word documents or email, and about two-and-a-half hours when used for computational work involving complex renderings. Harris also said that the AR device has “no option for a wired connection” and was “built to dissipate heat.” Continue reading Battery Life, Other Details Leaked About Microsoft’s HoloLens

On Thursday during CES, Google and Lenovo announced their plans to bring 3D mapping to smartphones. Lenovo will manufacture and sell the first phone designed to implement the ambitious goals of Google’s Project Tango, which aims “to give mobile devices a human-scale understanding of space and motion.” Qualcomm will provide the Snapdragon processor chips. Google and its partners have been busy developing cameras, sensors and software specifically designed for real-time 3D mapping. The currently unnamed handset is slated to launch this summer for under $500. Continue reading CES 2016: Google and Lenovo to Bring 3D Mapping to Mobile

The main message from many of the AR glasses vendors on the CES show floor was that their current technology meets market needs, but they already plan to release major improvements on the current product line within the next year. Some of them demonstrated working prototypes of those next-generation glasses. Others had non-working mock-ups with descriptions of technical specifications that they said were close enough to the planned deliverable to be discussed publicly. We saw solutions from companies such as Osterhout Design Group, NuEyes, QD Laser, Lumus and Vuzix. Continue reading Augmented Reality Glasses: Vendors Talk Now, Release Later

The IEEE (Institute of Electrical and Electronics Engineers), with more than 430,000 members in over 160 countries, has a pedigree in publishing technical literature and developing international standards. At CES 2016, its members are actively involved in the development and advancement of some of the hottest trends on the show floor. At an end-of-conference session, a group of IEEE members revealed what they found to be the most interesting technologies on display and how they’re working to improve them. Continue reading IEEE Picks Most Interesting Emerging Technologies at CES

Israel-based technology company OrCam is introducing its compelling take on augmented reality at this year’s CES. The company’s device is similar to Google Glass, but the hardware is more discrete and does not save images or audio, which could help alleviate privacy concerns. The MyMe digital assistant is designed to give the user advice based on the world around them. The assistant speaks through a Bluetooth earpiece and the tiny camera clips to a shirt. All of the data processing is done in real time. Continue reading OrCam Unveils Discrete Digital Assistant for AR Applications

Wear comfortable shoes and drink plenty of water, reads the advice on the CES media advisory. Navigating the record 2.4 million square feet, the equivalent of 50 football fields, is an endurance event. Much like a marathon, CES is best managed with a plan and a pace. The first 36 hours of the conference are filled with media briefings and product announcements that will add important detail to the geographic layout. Today, ETCentric provides you with a general guide of where to find key exhibits. Continue reading CES 2016: Exhibits Spread Out Across 2.4 Million Square Feet

ETC coverage of CES 2016 shifts to Las Vegas on January 4 and will feature the latest news and guidance for attendees. The ETC team will report from the Consumer Technology Association’s Top Trends and Global Market Report sessions on Monday afternoon. From there, we will go to CES Unveiled, the major press preview of many of the most noteworthy products to be displayed when the exhibit halls open two days later on January 6. Expect twice daily news briefs and as-its-published updates on the ETCentric app. Continue reading ETC Coverage of CES Resumes in January From Las Vegas

The second wave of virtual reality is here, and with it comes a burst of awareness and interest from young adults. The edgy and experimental virtual reality projects of the mid-90’s have given way to the consumer, with many news outlets billing 2016 as the “year of virtual reality.” I call out the two waves of virtual reality because many people in their early to mid twenties have no idea that the first wave ever happened, though the aesthetics, anxieties, and excitement that it produced seem to have carried into the modern perception of what virtual reality is today. Continue reading CES: Virtual Reality Has Young Adults Cautiously Optimistic

While companies prepare to release virtual reality experiences into the consumer market, an increasing flow of money and effort is going toward developing and buying augmented reality (AR) technology and ideas. Augmented reality is any situation where your personal experience with the world around you is enhanced, supplemented, or added to via personally worn technology. The AR space is getting busy and increasingly crowded as companies position themselves to secure a piece of a new media ecosystem that is projected to yield $120B in revenue by 2020. Continue reading CES: Augmented Reality Getting Ready in the Green Room

As the first major tech show for “The Year of VR,” the upcoming CES is likely going to be instrumental in setting the tone for the next wave of virtual reality devices. Largely seen as a platform for gamers, it is this segment of consumers that could ultimately drive large-scale adoption of the medium. In anticipation, the show organizers have dedicated a conference track and expanded the floor space devoted to gaming and VR by 77 percent. The devices and interfaces that debut at CES will become the foundation for E3 later in the year. We expect multiple HMDs to be announced, but, for gamers, much of the attention will be on the interfaces. Continue reading CES 2016: Setting the Stage for VR Gaming’s Breakout Year

ETC coverage of the upcoming 2016 CES begins on December 7 with a 3-week series of previews on the top trends and technologies expected to be on display. CES, presented by the newly re-named Consumer Technology Association (formerly CEA), runs from January 4-9 in Las Vegas. At CES, ETC will have a team of dedicated reporters and analysts preparing twice daily email briefs and delivering breaking news as it happens. Following the show, ETC publishes a comprehensive report that distills from the massive trade event the key themes most likely to impact the media and entertainment industry. Continue reading CES 2016: ETC Begins Show Coverage with December Previews

An all-star panel of futurists and inventors featuring John Underkoffler, CEO & chief scientist, Oblong Industries; Philip Rosedale, CEO of High Fidelity and founder of virtual world “Second Life;” Berkeley academic Jack McCauley, founder & president of McCauley Labs and a co-founder and chief engineer of Oculus; and Richard Marks, director of PlayStation Magic Lab looked above and beyond the introduction of VR to articulate an array of visions and technical challenges yet to be mastered. The panel took place at Digital Hollywood and was moderated by ETC project manager Philip Lelyveld. Continue reading Digital Hollywood Panel Discusses Interfaces and Future of VR

The Society of Motion Picture and Television Engineers opened its annual conference in Hollywood with a day devoted to the technical and artistic challenges of virtual reality and augmented reality, otherwise known as mixed reality. AMD lead architect for VR and advanced rendering Layla Mah gave the keynote address, detailing the technical parameters that will allow VR to become a commercial reality: an untethered device capable of one petaflop (a quadrillion floating point operations per second) among other criteria. Continue reading SMPTE 2015: VR, AR Open Annual TV/Film Engineering Show