SIGGRAPH 2015, the interdisciplinary conference on the latest computer graphics and interactive techniques, is underway at the LA Convention Center and runs through August 13. SIGGRAPHis unique as a trade event because it showcases both the state of the art in professional production as well as being one of the best places in the world to see and experience emerging technologies, talent and academic research. The conference theme, “XRoads of Discovery,” and the selection of Joichi Ito, director of the MIT Media Lab as the conference keynote speaker, underscore the future look. Continue reading SIGGRAPH 2015: XRoad of Discovery; Emerging Tech Conference Opens in LA

Greenlight VR, a San Francisco-based business intelligence startup specializing in the virtual reality industry, has created a business map of significant VR players. The rising prospects for virtual reality as a mainstream medium has seen new demand for ways of better grasping the scope and nuances of the industry’s emerging and rapidly evolving landscape. The database profiles hundreds of VR businesses from around the world — from fledgling startups to the established companies entering this space — organized by 22 categories across 11 sectors. Continue reading Greenlight VR Maps Today’s Virtual Reality Industry Ecosystem

Microsoft’s HoloLens augmented reality headset allows video — which can be streamed over the Internet — to be viewed from any angle, combining the real world with computer-generated imagery. Whereas a digital object can be rendered in 3D and easily shown from any angle, live action isn’t so accommodating. To that end, the Silicon Valley company just came out with a document giving specific directions on how to capture and handle live action footage for use with its AR headset.

Continue reading Microsoft Details How to Shoot for its HoloLens AR Headset

ABI Research projects that 43 million virtual reality devices will ship by 2020. Compare that to the 1.5 million Google Cardboards expected to ship by the end of 2015. That virtual reality and augmented reality is growing is no surprise, given the involvement of major industry players including Google, Samsung, Microsoft and Facebook. But perhaps nothing paints a better picture of VR’s growing clout than a look at the number of devices predicted to ship, from Oculus Rift’s head-mounted display to Google Cardboard’s inexpensive glasses. Continue reading Report Estimates 43 Million VR/AR Devices to Ship by 2020

If you were not at E3, the recent Electronic Entertainment Expo, you might think that the great expanse of the Los Angeles Convention Center was wall-to-wall virtual reality. Despite VR’s headline domination, it was a different story on the floor where impressive visuals and sophisticated gameplay ignited the crowd. Even jaded game industry media could not contain their excitement. As IGN enthused after the Sony press conference, for instance, “That may be the best E3 press event ever.” We divided our overview into two parts: the evolution of E3 and direction of the gaming industry, followed by a breakdown of this year’s top products. Continue reading Perspective: In Reality, VR Not the Only Game at E3 (Part 1)

Microsoft used its E3 media event last week in Los Angeles to present its vision of the future of immersive entertainment with a “mixed reality” demonstration of the popular video game “Minecraft” seen through its HoloLens headset. The demonstration at the Shrine Auditorium exhibition hall lasted only a few minutes but its impact continues to resonate. Although Microsoft has provided few detailed plans, its early demos and comments made at E3 and other conferences suggest a future that is something more than a virtual or augmented reality. Continue reading Microsoft: Mixed Reality is Future of Immersive Entertainment

Microsoft CEO Satya Nadella announced that a series of executive changes would take place at the company, including the departures of former Nokia CEO Stephen Elop, and senior level execs Kiril Tatarinov, Eric Rudder and Mark Penn. Meanwhile, Windows head Terry Myerson will take on added responsibility. As part of the company’s shift from devices and services to productivity and cloud computing, Nadella has appointed a team to oversee the restructuring of Microsoft’s three engineering groups — Windows and Devices, Cloud and Enterprise, and Applications and Services. Continue reading Microsoft CEO Announces Departures, Corporate Restructuring

Industrial Light & Magic has created a new division with a focus on developing virtual reality and augmented reality experiences for movie fans. ILMxLAB is planning to debut an entertainment experience based on “Star Wars” later this year. It has been working on technology for the iPad and Oculus Rift that would allow consumers to enter their favorite movie scenes and navigate through them. ILMxLAB execs indicate that the technology could launch when the J.J. Abrams-helmed “Star Wars: The Force Awakens” is released in mid-December. Continue reading New ILM Team Developing Immersive VR and AR Experiences

In a wide-ranging keynote at the Augmented World Expo tradeshow this week, Tom Furness, a pioneer in human interface technology, traced his career innovating in virtual reality and announced the formation of the Virtual World Society. Often called a grandfather of VR, Furness’s groundbreaking work includes developing the first VR flight simulator, first VR consumer product and first retina display. His latest vision is for a network of labs where young creatives and technologists turn their talents to solving Earth’s urgent environmental and social problems. Continue reading AWE: Grandfather of VR Seeds an Industry, Calls it to Action

Augmented reality systems with technology that overlays digital interfaces onto the physical world may eventually edge out virtual reality and significantly impact human perception. While VR products such as Oculus Rift, Gear VR and HTC’s Vive get closer to launch, timelines for augmented reality devices such as Microsoft’s HoloLens and Google-backed Magic Leap remain vague. However, some believe AR is more likely to become integrated into our everyday activities and subsequently affect the way we interact, work and communicate. Continue reading Augmented Reality on Track to Transform Our Everyday Lives

More than 3,000 attendees and 200 exhibitors gathered in Santa Clara this week for the Augmented World Expo, now in its sixth year. The event, which has grown ten-fold since its inception, featured demos involving VR headsets, enhanced glasses, product-scanning apps and brain-scanning headbands. According to a recent Digi-Capital report, augmented and virtual reality is projected to reach $150 billion in revenue by 2020 (when AR is expected to dominate 80 percent of the market). AWE founder Ori Inbar believes “2016 will be the year of shakeups and mergers.” Continue reading AR/VR Leaders Imagine the Future at Augmented World Expo

Qualcomm announced that its Snapdragon 810 CPU and Adreno 430 GPU will power Google’s next generation Project Tango smartphone, coming out in the third quarter of 2015. The new phone promises to offer the same capabilities of the Nvidia-powered Project Tango tablet, but in a smaller form factor. “We’re excited to work together with Google and Android developers to help deliver new, innovative visual experiences using depth-sensing technology on mobile devices,” said Raj Talluri, SVP of product management, Qualcomm. Continue reading Qualcomm Tech to Power Next-Gen Project Tango Smartphone

Microsoft demonstrated the practicality of its HoloLens augmented reality technology at last week’s Microsoft BUILD developers conference. While it may not be as exciting as stepping into an immersive experience with virtual reality, the technology opens the door for some compelling practical applications, whether that involves educating medical students or building virtual models of rocket ships. Possibilities for business and the home is what may help augmented reality catch on and improve people’s lives. Continue reading Microsoft’s HoloLens AR Technology Designed for Productivity

French company Sysveo is developing software that will enable drones to see and record virtual 3D images in the videos they shoot while in flight. The technology would work so that a drone could be programmed to display the specific blueprints of a building or home for example, against the background of a location such as a neighborhood or city. The project, which is currently in an early stage, is being developed on a patent from France’s CNES space agency and funding from the European Space Agency. Continue reading Augmented Reality: 3D Virtual Tech Being Developed for Drones

Facebook has introduced a new technology that will someday allow Facebook users to explore immersive, 360-degree videos from their News Feeds. The company unveiled the technology at its annual F8 developer conference in San Francisco this week. The content is created with a 24-camera rig, and it can be viewed in a browser or a smartphone screen without a headset. Facebook envisions users will also use an Oculus Rift headset to view the 360-degree video in the future. Continue reading No Headset Needed to Watch 360-Degree Video via Facebook