Dimenco’s new stereoscopic 3D display has been called “breathtaking” and the future of screen viewing. The Netherlands-based company’s Simulated Reality Pro gives the impression of images coming out of the screen without special eyewear. Dimenco defines Simulated Reality (SR) as immersive technology somewhere between augmented reality and virtual reality. Dimenco’s display tech relies on visual parallax and perspective-shifting to provide its SR experience. The viewer’s eyes are tracked by an in-unit sensor that serves discrete left- and right-eye views rapidly enough to read as a single image, allowing you to “look around” the picture elements. Continue reading Dimenco’s Glasses-Free 3D Display a Hint of Things to Come

As Facebook parent company Meta Platforms continues its planned evolution to the metaverse, observers have begun asking about Instagram. Acquired in 2012, the photo and video-sharing platform may be finding the accommodations that help it with advertisers hurt it with younger users gravitating to TikTok and Snapchat. While Meta doesn’t break out numbers for Instagram, the “family of apps” of which Instagram is a member generated $32.8 billion in Q4 revenue, all but $155 million of it from advertising, according to earnings released Wednesday. That’s an 18 percent improvement over Q4 2020. Continue reading Wall Street Ponders Instagram as Meta Posts $10.2B VR Loss

Facebook founder Mark Zuckerberg has been busy reinventing his company since the October announcement that the parent entity would name-change to Meta Platforms, where Zuckerberg remains chairman and CEO. Traditional social media engineers and support staff workers at the company, which turns 18 this month, are being urged by managers to reapply for new positions that involve responsibilities in augmented reality and virtual reality, according to reports that say Meta is actively recruiting from tech giants such as Microsoft and Apple to fill thousands of new jobs in hardware and software. Continue reading Meta’s VR Evolution Includes New Cross-Platform 3D Avatars

Snap has secured multiyear global content collaborations with Disney, NBCUniversal and ViacomCBS. The three corporations will not only continue bringing their current shows to Snapchat’s Discover feature, but also individually plan to expand offerings in the future. The deal sees programming from ESPN, Paramount+ and E! returning to the platform. Snap says more than 100 million monthly users watch entertainment content on the short-form Snapchat Discover. The mobile app, which turned 10 last year, reported 306 million daily active users worldwide as of September 30. Continue reading Snap Renews Major Content Deals and Updates AR Shopping

Apple, the world’s most highly valued public company, hit an all-time quarterly revenue record of $123.9 billion for Q4, an 11 percent increase year-over-year. The company also saw profits up 20 percent to $34.6 billion for the quarter despite the supply chain issues that plagued the industry. “We are gratified to see the response from customers around the world at a time when staying connected has never been more important,” Apple CEO Tim Cook said in the company’s earnings release, attributing the robust performance to “our most innovative lineup of products and services ever.” Continue reading Apple Has a Record $123.9 Billion Quarter Despite Chip Crisis

Meta has a VR megaphone; Apple has been working on an AR headset; and Microsoft wants the best of both worlds, with its mixed reality HoloLens and headset-agnostic Xbox game platform. But observers say don’t count Google out. The search giant is reportedly ramping up its headset efforts under the codename Project Iris with a release target of 2024. As with HoloLens and, experimentally as of last summer, Passthrough API-enabled Oculus Quest 2 headsets, Google’s device-in-progress is said to use an outward-facing camera to provide a real-world backdrop for digital images. Continue reading Google Quietly Developing Cloud-Based Android AR Goggles

Microsoft has made a nearly $70 billion offer to buy Activision Blizzard in a move that will bolster its Game Pass franchise, instantly expand its reach in mobile gaming, and create a content platform for the consumer virtual worlds that are expected to be big business in coming years. Statista estimates the global gaming market generated just over $178 billion in revenue in 2021, more than PwC projections for video streaming (almost $59 billion) and box office ($23 billion) combined. When the transaction closes, Microsoft says it will be the world’s third-largest gaming company by revenue, behind Tencent and Sony. Continue reading Microsoft Believes Activision Purchase Is ‘Key’ to Metaverse

ETC’s George Gerba and Don Levy spent Thursday navigating the Las Vegas Convention Center’s Central Hall looking for unique products from major exhibitors at CES 2022 that would be of special interest to the entertainment industry. They found a Hisense ultra-short throw projection TV, a Samsung TV with an adjustment capability that would be useful in-camera as well, Fraunhofer tech for adjusting the volume of dialog separately from other audio in a consumer device, a winged drone with impressive flight duration and speed, and a few other products of note. Continue reading CES: TV, Audio and Drone Tech Make a Splash at Central Hall

Much has been written on how gaming can be an incentive to change behavior. But can it also be used to clinically improve health outcomes? Lygeia Ricciardi, founder and chief executive of AdaRose — “a community of powerful women who are maximizing self care, health and wellness” — gathered executives at CES who said their companies have successfully used gaming to improve health for numerous use cases including pain reduction, aid in concentrating, lower drug reliance and more medical compliance as well as generally improved levels of well-being. Continue reading CES: Case Studies on How Gaming Tech Can Improve Health

During CES 2022, Qualcomm president and chief executive officer Cristiano Amon announced that the company intends to focus on the connected intelligent edge, which he says is a $700 billion market. “We’re becoming the partner of choice for the edge,” he declared. “We continue to see momentum across key opportunities.” The company’s momentum encompasses next generation Arm PCs, virtual and augmented reality, including a continued partnership with Meta, wireless fiber and the automotive sector. The latter includes new deals inked with Volvo, Honda and the Renault Group. Continue reading CES: Qualcomm Targets 5G, Auto, Edge Computing, AR, VR

Sometimes you see a product idea that is so obvious you wonder why no one created it sooner. French company Fittingbox has developed an augmented reality app and a 3D model database that lets you try on new frames for eyewear without taking off your old glasses, so you can actually see what you look like as you try them on. Diminished reality is a subset of augmented reality focused on removing, rather than adding, elements of what you see and hear. The Fittingbox app uses the selfie camera on a smartphone to scan the face of the customer. It then recognizes and removes the wearer’s glasses from the 3D modeled image. Continue reading CES: Fittingbox Demonstrates Unexpectedly Useful AR App

During Snap’s annual Lens Fest event, the company introduced new features and upcoming changes to its Lens Studio creation suite. Snap touted updates involving the integration of outside media and data in addition to a collection of new augmented reality features intended for future glasses, including its own AR-enabled Spectacles. Creators will be able to add audio clips and licensed music to Snapchat Lenses. The company is working on delivering real-time data such as weather info from AccuWeather and cryptocurrency prices from FTX. Developers will also have the ability to embed links inside Lenses and send Snapchatters to different websites. Continue reading Lens Fest: Snap Reveals New Augmented Reality Possibilities

Meta Platforms last week threw open the doors to its “Horizon Worlds” virtual reality, online video platform. The collaborative environment has been in private beta since 2019 and had required an invitation to join. Now adults in the U.S. and Canada can download the free “Horizon Worlds” app and experience CEO Mark Zuckerberg’s vision of the metaverse, as long as they have a Meta Quest 2 and a Facebook account. The playground lets users build things and virtually hang out with as many as 20 people in an environment that feels like being dropped into the OASIS of “Ready Player One.” Continue reading Meta Bumps ‘Horizon Worlds’ Out of Beta in U.S. and Canada

Meta Platforms is restructuring its internal research department, drawing on employees from individual divisions like Facebook, WhatsApp and Instagram to staff a centralized unit that will provide services to the entire company. The research will span everything from societal topics of politics, equity, health and climate to credibility topics like misinformation and account safety. The new division will be managed by Meta head of research Pratiti Raychoudhury. Additionally, Meta is deploying the new Few-Shot Learner artificial intelligence system to help moderate content, identify trends, monitor data and implement rules. Continue reading Meta Reorganizes Research Team and Deploys ‘Few-Shot’ AI

Next year, Apple is expected to unveil a glasses-like wearable that will be its big follow-up to the iPhone. This headset is expected to offer layers of information, objects and data spread to augment reality. Although Apple has remained mum on its plans for smart glasses, CEO Tim Cook is not shy about referencing AR and its “critically important” role in the company’s future, in September describing himself to a YouTube influencer as “AR fan #1,” and in a separate interview calling augmented reality one of the “very few profound technologies.” Continue reading Apple’s Next Major Product Could Involve Augmented Reality