Digital music services have a problem introducing new songs: Fans prefer music they’ve heard before, and can easily skip a song they don’t know. A radio station can promote a new song by repeatedly playing it, but up until now digital services haven’t had many tools to boost new song popularity. Now, Pandora has debuted a toolset that lets an artist introduce a new song with an audio message to fans. It worked for R&B singer Jill Scott, who was able to boost the popularity of a new song by 30 percent that way. Continue reading Pandora’s Promotional Tools Help Artists Market New Songs

This last Monday, Facebook began gradually introducing a new feature, Marketplace, which, similar to Craigslist, lets users buy and sell items. The app will be first introduced to users in the U.S., Australia, New Zealand and United Kingdom, and will also be available on the desktop in the next few months. Because most Facebook users access the site via mobile phones, Marketplace will provide better location data for matching buyers and sellers than Craigslist. Since the launch, however, Facebook has been dealing with illegal items for sale. Continue reading Facebook Launches Marketplace, Battles Sale of Illegal Items

Pandora unveiled Pandora Plus, replacing the 16-year old company’s original ad-free service. What’s different is that the company now licenses music from the major record labels, rather than using compulsory licenses from the government, with rates determined by federal judges. With the new version, users can replay or skip songs and listen offline. The monthly price remains $4.99. Out of Pandora’s nearly 80 million users, only 4 million are paying subscribers. An on-demand tier for $10/month will also debut by end of 2016. Continue reading Pandora Plus Makes Debut, Record Labels Experience Uptick

Sony Music, Universal Music and Merlin Network, which represents 20,000 independents, have agreed to license songs to Pandora for its two new music services. Pandora plans to offer the advertising-free Pandora Plus and an on-demand service similar to Spotify. The company is also still in talks with Warner Music in an attempt to ink a deal with this third-largest music rights holder. Pandora hopes to launch both of its new services by the end of 2016. As of June 30, Pandora says it has 78.1 million active listeners. Continue reading Sony, Universal Ink Deals with Pandora for Streaming Services

Pandora is expanding beyond its flagship free Internet radio, with two new monthly subscription options. According to sources, the company is near to inking deals with major record companies. Up until now, Pandora hasn’t needed to secure rights because listeners can’t get specific songs on demand, and the company has limited service in the U.S., Australia and New Zealand, where music licensing is automatic in exchange for payments. The new tiers will debut first in the U.S. and then other English-speaking countries. Continue reading Pandora Readies Subscription-Based On-Demand Streaming

To promote its new thriller “Don’t Breathe,” Sony Pictures Entertainment created the first immersive, 360-degree video ad for the social media platform Snapchat, with its more than 150 million mainly young users. The campaign is a 10-second video that lets users “swipe up” to see the 90-second 360-degree video on a Web page in the app. “Don’t Breathe,” about three burglars who invade the home of a blind military veteran and find themselves trapped and fighting for their lives, opens in theaters August 26. Continue reading Sony Debuts Immersive Video to Promote Movie on Snapchat

Zendesk is introducing Automatic Answers, a service that answers a business’s emails from customers, without human intervention. But it’s far more sophisticated than today’s well-known auto-responders, having been built on a machine-learning platform that in-house data scientists and engineers have been developing for some time. The platform is also used for another Zendesk service, Satisfaction Prediction, which helps determine the customer experience. Automatic Answers will be rolled out later in the year. Continue reading Zendesk Customer Service Product Built on Machine Learning

Facebook Messenger currently has more than 900 million regular monthly users, more than quadruple the 200 million it touted in early 2014. To grow in international markets, Facebook is testing a new feature inside Messenger that will encrypt some messages, creating “secret conversations” between the users of the two mobile devices. Users must opt-in to a secret conversation. Although this isn’t the full encryption found in WhatsApp, the new feature offers more security than before, which Facebook hopes will appeal to global users. Continue reading Facebook Messenger Will Soon Enable ‘Secret Conversations’

Nintendo added $7 billion in market value since debuting “Pokémon GO,” its location-based, augmented reality mobile game that it says has attracted more than 10 million players in its first month. The game takes users away from videogame screens and out into the real world where they search for virtual monsters in parks, historical monuments and even police stations. While gamers excitedly take to the streets, reports have recently pointed to distracted players falling into holes, walking into street signs, and even being robbed by criminals using the location tech to locate their prey. Continue reading Nintendo ‘Pokémon GO’ Creating an Augmented Reality Craze

Entertainment companies are increasingly paying attention to trends on tweets and Facebook posts to create content that will appeal to viewers. The idea is that giving viewers what they want, as judged by their current conversations, is a barometer of success and loyalty. At NBCUniversal Media’s leadership conference last year, the focus was on this topic: how to use big data — as found on a variety of social media platforms — to create content that resonates with today’s viewers. Big data is now becoming a key factor in the development process. Continue reading Networks Use Data From Social Media to Produce New Shows

Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics

Facebook and Microsoft have partnered on Marea, a project to build a new fiber optic cable that will run for 4,000 miles under the Atlantic Ocean between Virginia and Spain. Telefónica SA, a Spanish Internet service provider, joins them in the project. The fiber link, composed of eight pairs of strands, will be the highest capacity link across the Atlantic. Marea, the Spanish word for tide, is just the latest such project that Microsoft, Facebook, Alphabet, and Amazon have invested in to lower costs of moving massive amounts of data. Continue reading Facebook, Microsoft, Telefónica Partner on Trans-Atlantic Link

The Motion Picture Association of America just signed a pact with Donuts, the largest operator of new domain-name extensions, to cooperate against large-scale piracy. Under the terms of the agreement, the MPAA will first attempt to contact the third-party registrar/hosting provider for resolution. If that fails, and Donuts has “clear evidence of pervasive copyright infringement,” the company will put the domain on hold or suspend it. Among Donuts’ domain-name extensions are .movie and .theater. Continue reading MPAA and Donuts Ink Pact to Thwart Large-Scale Movie Piracy

In Fall 2013, Nielsen expanded its purview into the social media sphere with its “Twitter TV Ratings.” The company is now adding Facebook and, later, Instagram, to its “Social Content Ratings” that will measure aggregate-level chatter related to TV shows in posts shared with friends, family, followers and the public. The new social media ratings are slated to be available sometime in the first half of 2016, wherever Nielsen Twitter TV Ratings are currently available (Australia, Italy, Mexico and the U.S.). Continue reading Nielsen Adds Facebook, Instagram to Its Social Media Tracking

At the UBS Global Media and Communications Conference, Netflix chief content officer Ted Sarandos said the company is facing pushback from television networks and Hollywood studios balking at selling global rights. Netflix has set the goal of offering service in every country in the world by the end of 2016, in part to offset a slow-down in domestic subscription growth. To do so, the company is committing to 31 original scripted shows slated for 2016, more than double the 15 that aired in 2015. Continue reading Netflix Amps Up Original Content, Pushes for Global Presence