Authentic Brands Group, which owns the rights to Sports Illustrated, has selected the London-based Minute Media to continue publishing the storied magazine in print and digital editions in a deal that runs for 10 years, with an option to extend for up to 20 more years. The Minute partnership will “usher in the future of the SI brand,” announced Authentic, whose portfolio includes fashion and sports, as well as IP rights to celebrities like Marilyn Monroe, who it is leveraging into a chatbot. Minute owns sports and culture resources including athlete-driven The Players’ Tribune, the FanSided network of websites and newsletters, and sports highlights platform STN Video. Continue reading Minute Media Secures a 10-Year Future for Sports Illustrated

Soul Machines debuted a synthetic Marilyn Monroe last week at SXSW. The New Zealand-based company teamed on the Digital Marilyn project with Authentic Brands Group, a New York management firm that represents a host of fashion labels as well as personalities such as Elvis Presley, David Beckham and Muhammad Ali. The result is a sophisticated chatbot that Soul Machines describes as an “interactive experience.” Drawing on biological AI, Soul Machines is packaging a “personalized engagement opportunity” for fans and brands, which could lead to new approaches in advertising and promotions. Continue reading Soul Machines Aims for Photorealistic Marilyn Monroe Chatbot