Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Continue reading TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

Apple’s fiscal Q2 was one of the best quarters in its 46 years of business. The company reported record revenue of $97.3 billion, up 9 percent year-over-year, far outperforming analyst expectations of $94 billion. More than $28 billion in operating cash flow and a return of nearly $27 billion to Apple shareholders resulted in the January through March period. But Apple warned that the outlook could dim in the current quarter, with China’s COVID-19 resurgence threatening to slow manufacturing, stymying sales by anywhere from $4 billion to $8 billion in fiscal Q3. Continue reading Apple Reports Record $97 Billion Quarter but Somber Outlook

The supply chain crunch is about to worsen due to a phased shutdown of Shanghai that began Monday, say recent reports. The coastal city of 26 million people — a seat of international finance and business, and home to the world’s biggest container-shipping port — finds itself grappling with its worst COVID-19 outbreak to date. Authorities have switched from temporary neighborhood lockdowns to a mandatory citywide shutdown in a phased implementation whose stage two runs Friday to Tuesday. China’s biggest chipmaker, however, and an iPhone plant are continuing to operate under strict rules in Shanghai. Continue reading China COVID Woes Cause Shutdowns, Supply Chain Impact

Two years of global chip shortages resulting from the COVID-19 pandemic have left the semiconductor industry better prepared for Russia’s invasion of Ukraine. The war has created turmoil in two countries that supply neon gas and palladium, essential ingredients to create processors. One estimate puts the countries’ combined output of semiconductor-grade neon at anywhere from one-quarter to half, while positing Russia has in the past originated as much as a third of the metal palladium. Potential shortages of both materials has raised concern in an industry already struggling to meet demand. Continue reading Pandemic Prepared Chipmakers for New Scarcity Due to War

As NFTs work their way into the social fabric via digital art and collectibles, there is speculation that their usefulness is only beginning to be understood. While non-fungible tokens have gained popularity due to their use in illustration, music, entertainment, gaming and sports, as a medium they’re still in their infancy. As units of data saved onto a blockchain, the provenance of every NFT is trackable, substantiating ownership and authenticity. As such, there is interest in using them for everything from educational credentialing and documenting medical treatment to automotive applications and philanthropic fundraising. Continue reading NFTs Are Poised to Move Beyond Arts into Academia, Health

Intel announced it will purchase Israeli chipmaker Tower Semiconductor in a deal valued at $5.4 billion. Tower — which specializes in analog semiconductor solutions for high-growth markets including mobile, automotive, medical devices and power management — will make Intel instantly more competitive in sectors dominated by Taiwan’s TSMC. Intel CEO Pat Gelsinger cited “Tower’s specialty technology portfolio, geographic reach [and] deep customer relationships” among the assets that will help scale Intel to “a globally diverse end-to-end foundry” to help meet growing chip demands across the nearly $100 billion addressable foundry market. Continue reading Intel to Acquire Israel’s Tower Semiconductor for $5.4 Billion

U.S. demand for semiconductors was as much as 17 percent higher in 2021 than it was in 2019, yet there hasn’t been a commensurate increase in the available supply, with median inventory falling to less than five days in 2021, from 40 days in 2019, according to a Commerce Department report. “If a COVID outbreak, a natural disaster, or political instability disrupts a foreign semiconductor facility for even just a few weeks, it has the potential to shut down a manufacturing facility in the U.S.” that makes anything from medical devices to automobiles to computers, the report concludes. Continue reading Commerce Secretary Sounds Alarm on Global Chip Shortage

NextGen broadcast TV, also known as ATSC 3.0, is progressing more rapidly than predicted, with coverage in more than 40 markets that account for approximately 45 percent of the nation’s population, with a summer household target of 75 percent reach, according to Pearl TV, a coalition of U.S. broadcasters fueling the advance. The debut at CES 2022 by Chinese manufacturer Hisense of its first ATSC 3.0 TV sets — joining LG, Sony and Samsung — was well-received, as were showcases for ATSC 3.0 automotive broadcasts and fabless semiconductor firm MediaTek’s steps to hasten market delivery times for new ATSC 3.0 TV sets. Continue reading CES: Hisense Debuts NextGen Sets, Cars Plan for ATSC 3.0

During CES 2022, Hyundai Motor Company presented a compelling vision of the future that blends the metaverse, the Internet and robotics to make time, distance and the distinction between the physical and virtual worlds irrelevant. The company’s media event started with videos of a robotic platform concept that could be built into furniture for dynamically reconfigurable rooms. The platform technology could also carry people in personal mobility pods and power autonomous vehicles. Hyundai describes its vision as the “unlimited mobility of things.” Continue reading CES: Hyundai Envisions ‘Unlimited Mobility of Things’ Future

The 10th Amazon Web Services re:Invent cloud computing conference showcased faster chips, better developer tools, smarter AI and two new automotive initiatives. AWS CEO Adam Selipsky’s keynote led with the company’s next-generation processor, the Arm-based Graviton3, and culminated with a peek under the hood at AWS Automotive and AWS IoT FleetWise. Collecting data and spotting trends are enterprise priorities, and AWS is doing its part to advance artificial intelligence and machine learning across that matrix in the cloud. “We know your data is on a journey — and all the stops on this journey matter,” Selipsky said. Continue reading AWS re:Invent Showcases Sizzling Chips, New Tools for Cars

U.S. automakers are aiming to combat the global chip shortage by pursuing more decisive roles in their semiconductor supply chains. Ford CEO Jim Farley announced a relationship with GlobalFoundries that heralds Ford’s entre to chipmaking, describing the deal as “just the beginning, and a key part of our plan to vertically integrate key technologies and capabilities that will differentiate Ford far into the future.” GM president Mark Reuss emphasized North American manufacturing in unveiling seven companies with which his company will be working on the design and delivery of new processors. Continue reading Ford, GM Seek Greater Supply Chain Control with Chip Deals

Apple is accelerating its plans to enter the self-driving car market, with 2025 the new target date to launch a fully automated electric vehicle that the company is hoping to produce without steering wheel or pedals, although an emergency takeover mode is under discussion. Interior designs under consideration are said to look radically different than today’s cars, with u-shaped or side-facing seating configurations. Apple’s secretive car venture, known as Project Titan, is being led by technology vice president Kevin Lynch, who was instrumental in the success of the Apple Watch. Continue reading Apple Eyes an Earlier Launch Date for Its Self-Driving Vehicles

The global shortage of computer chips has been widely documented, impeding sales of everything from cars to appliances, game consoles and medical devices, among other things. As a result, Taiwan’s giant TSMC has seen its revenue and influence increase, but scarcity has also bolstered the clout of less famous manufacturers, including Infineon, Microchip Technology, NXP, Onsemi, Semiconductors and STMicroelectronics, which supply a variety of chips for thousands of customers. Companies are using their newfound leverage to gain favorable terms, like long-term commitments or upfront payment as a means of helping to increase production. Continue reading Global Chip Shortage Reshuffles Industry’s Balance of Power

The global computer chip shortage is worsening and expected to extend through next year, with longer delays for receipt of orders, rumors of hoarding and companies like Amazon and General Motors reporting lower than expected sales as a result of products or parts being unavailable. Apple warns that supply-chain disruptions negatively impacting manufacturing of iPhones and other products could affect the holiday shopping season. With semiconductors integral to making everything from televisions to washing machines, production shortages are creating myriad problems for factories already running at full capacity. Continue reading Global Chip Shortage Is Causing More Delays, Sales Slumps

Tesla valuation shot up to $1 trillion on news that Hertz ordered 100,000 vehicles for delivery by the end of 2022. The purchase is anticipated to favorably affect Tesla consumer sales as rental drivers are able to essentially test-drive Tesla electric cars. Over the past year Tesla stock has more than doubled, and the $1 trillion valuation puts it in an elite class of companies including Apple, Microsoft, Amazon and Alphabet whose market caps exceed $1 trillion. Facebook in June crossed the $1 billion valuation mark only to fall below during September and October selloffs. Continue reading Tesla Value Pushes Past $1 Trillion with News of Hertz Order