Tech startup holoride has teamed with Ford Motor Company and Universal Pictures to create an immersive VR experience called “Universal Monsters Presents Bride of Frankenstein holoride.” The complimentary ride is being offered during select dates from October 14 to November 9 at Universal CityWalk Hollywood. “They are rolling it out at the theme park, but it could be featured anywhere because it is GPS-based,” explained ETC’s Phil Lelyveld, who recently previewed the ride with colleague George Gerba. “It adjusts to the location and the route. So it could be a touring experience, could be offered at store openings, etc.” Continue reading Holoride, Ford, Universal Partner for In-Car VR Experience

General Motors, the largest U.S. automaker by sales, plans to build Google’s apps into its vehicles’ touchscreen displays. Beginning with model year 2022, GM brands Buick, Cadillac, Chevrolet and GMC will feature Google Maps, Google Assistant and the Google Play app store, accessible on the vehicles’ dashboard displays. Today’s car buyers have expressed interest in an experience similar to what is available with their mobile devices, but not all automobile integration has proven satisfying. The automaker aims to create a more positive experience, with plans to eventually make infotainment systems powered by Android available on millions of its vehicles sold worldwide. Continue reading GM to Feature Google Apps and Voice Assistant in Vehicles

Amazon first indicated its ambition to put Alexa into cars several years ago, and in 2018 introduced Echo Auto, designed to be integrated into vehicle entertainment systems. Since then, Audi and BMW began selling some models that incorporate the company’s digital assistant. But Amazon faces stiff competition from Apple and Google, which have already made inroads, and some vehicle manufacturers are loath to adopt third-party technology. Although Amazon won’t generate much revenue initially in the auto market, the company believes that opportunities will grow much larger in the future. Continue reading Amazon Ramps Up Efforts to Bring Alexa to More Vehicles

Fyusion, a computer vision/machine learning company, is demonstrating a new 3D imaging technology this week at SIGGRAPH 2019. The technology, aimed at providing digital marketers with photoreal images of products and scenes, uses light field technology to attain greater realism. The company has raised $70 million, including $3 million from Japan’s Itochu trading company and a “strategic investment” from Cox Automotive. The software is already being used for commercial purposes in automotive, retail and fashion industries. Continue reading Fyusion Demos Photoreal 3D Imaging Tech at SIGGRAPH

Ford Motor Co. and Volkswagen AG are extending their seven-month-old alliance to include collaborating on self-driving and electric car technology. In a joint statement today, the companies announced that Volkswagen would invest $2.6 billion in Ford’s autonomous-vehicle partner Argo AI by providing $1 billion in funding and contributing its Audi $1.6 billion Autonomous Intelligent Driving unit, based in Munich. In 2017, Ford invested $1 billion in Pittsburgh-based autonomous vehicle startup Argo. Once the Ford-VW deal is finalized, Argo’s value is expected to reach $7 billion. Continue reading Ford, VW Collaborate on Autonomous and Electric Vehicles

Samsung Electronics, which currently dominates the market for memory chips used in smartphones and servers (among other devices), is now set on developing what they call “logic chips,” or advanced chip processors. The company stated its plans to invest 133 trillion won ($116 billion) over the next 10 years, putting it on a path to compete with Intel and Qualcomm. In doing so, Samsung is expected to create 15,000 jobs in production and research. The company already designed its own microprocessors for its Galaxy phones. Continue reading Samsung Invests in Logic Chips to Rival Intel and Qualcomm

Huawei Technologies has inked 40 commercial contracts for 5G technology, leading its Q1 revenue to leap 39 percent to 179.7 billion yuan ($26.8 billion). The Chinese company also stated that it has shipped about 70,000 5G base stations, making it a leading supplier of 5G gear. Huawei’s net-profit margin rose a bit to 8 percent. The company also introduced what it calls the world’s first 5G-communication hardware for the auto industry. Its MH5000 module is built on its newly launched Balong 5000 5G chip. Continue reading Huawei Inks 40 Contracts to Build and Operate 5G Networks

The U.S. Government Accountability Office (GAO), an auditing agency, issued an independent report that encouraged Congress to develop an Internet data privacy legislation similar to the European Union’s General Data Protection Regulation (GDPR). The House Energy and Commerce Committee requested this GAO report two years ago; a February 26 hearing will discuss the report’s findings and the possibility of drafting such legislation. Prospects for such a law now is weaker due to partisan divides over federal regulation. Continue reading GAO Report Suggests GDPR-Like Internet Data Privacy Law

Together, Amazon and Google claim about 85 percent of the smart speakers currently installed in U.S. households. In the wake of a successful holiday shopping season, the number of smart speakers in the U.S. has climbed to around 119 million. And while Amazon and Google battled for dominance at CES with voice assistant support featured in a growing array of devices and services, a new survey from Voicebot.ai suggests that voice assistants may be more habit-forming in vehicles than via smartphones. The voice tech publication found that 77 million adults use such assistants in their vehicles at least monthly, and companies are taking notice. Continue reading Voice Tech Adoption Reaches Beyond Smart Homes to Autos

At CES 2019, Tel Aviv-based Guardian Optical Technologies debuted Optical Cabin Control (OCC) for the car’s interior. The single camera, a bit bigger than one featured in a mobile phone, is installed in the car’s ceiling and uses machine learning to keep an eye on the driver — and the kids in the backseat. More specifically, the camera watches to see if the driver takes his hands off the wheel, his eyes off the road or closes his eyes. To train the system, the company hired a diverse group of people, wearing different clothes and holding various accessories and pets. Continue reading Israeli Firm Debuts One-Camera Vehicle Surveillance System

Growth priorities, game-changing technology, engaging customers, building brands, and the trends and challenges that keep marketing execs awake at night were among the topics discussed by three of Forbes Top 50 CMOs during a C Space panel at CES, moderated by editor of the CMO Network at Forbes, Jenny Rooney. Aimée Lapic of Pandora, Susan Vobejda of The Trade Desk, and Deborah Wahl of Cadillac work in different markets but face similar challenges as they break through old models, explore new ways of reaching and engaging audiences, and balance the potential of personalization with privacy. Continue reading CES Panel: CMOs Discuss Top Priorities, Trends and Change

A future untapped market for media and entertainment is the time gained in our days thanks to the freedom provided by self-driving cars. As the world’s population increases, travel times also continue to grow. When we no longer have to focus on the road while in our vehicles, all that time becomes a perfect opportunity to provide content. Audi and Disney have partnered to create what the German automaker is calling a “new type of media” to fill that time. The fruits of this partnership are scheduled to be revealed at January’s CES in Las Vegas. Continue reading Audi, Disney to Demo Media for Autonomous Vehicles at CES

Amazon has finally made a decision regarding its second headquarters, according to individuals familiar with the process. Following a yearlong search that involved numerous cities in North America vying for Amazon’s business, the company is reportedly planning to split the headquarters between two East Coast locations — the Long Island City neighborhood of Queens in New York and the Crystal City area of Arlington, Virginia. While it already has more employees in the two regions than anywhere else outside of its Seattle home base and the Bay Area, Amazon is expected to have a total of 50,000 employees between the two locations once the headquarters are completed. Continue reading Amazon Is Reportedly Splitting HQ2 Between Two Locations

As part of a settlement with the Securities and Exchange Commission, Tesla CEO and co-founder Elon Musk has agreed to pay a $20 million fine and step down as chairman of the California-based electric automaker for three years. The SEC accused Musk of securities fraud after he tweeted from his personal Twitter account that he had secured enough funding to take Tesla private. Musk has admitted to no wrong-doing. In addition to Musk’s significant personal fine, Tesla has agreed to develop leadership reforms and pay $20 million for not properly vetting the CEO’s tweets. Continue reading Series of Tweets Cost Elon Musk Chair Position, Major Fine

Amazon announced plans last week to introduce a range of new devices intended for the automotive, home security, and premium audio markets. The Seattle-based tech giant also unveiled updated versions of its Echo Plus, Dot and Show smart speakers as well as other Alexa-powered devices including a wall clock and microwave oven. In addition to more than a dozen new voice-powered products, the company revealed the Fire TV Recast that enables consumers to view and record live television via a connected digital antenna. The content can be streamed inside and outside the user’s home. Continue reading Amazon Eyes Video with New Echo Show and Fire TV Recast