By
Paula ParisiFebruary 6, 2023
Virtual production in its current form has been around for about two years, but they’ve been light years. From novice to veteran, everyone is still learning the ins and outs, the difference between previs and techvis, 3D and 2.5D. The pandemic fast-forwarded “to about six months a development process that used to happen on a four-year cycle, so a lot of buzzwords and concepts went from zero to 100 percent very quickly,” Lux Machina president Zach Alexander shared at the first annual SVG Silicon Valley Video Summit (SVVS), which brought together more than 400 digital practitioners from numerous areas. Continue reading Panelists Evaluate Challenges, Benefits of Virtual Production
By
Paula ParisiJanuary 27, 2023
Niantic, the mobile games company famous for the “Pokémon GO” augmented reality venture has yet to duplicate the success of that 2016 mega-hit. “Harry Potter: Wizards Unite” and “Pikmin Bloom” fell short, and last June Niantic laid off nearly 90 people, about 8 percent of its staff. The company, which was incubated by Google, has a lot riding on “NBA All-World,” its latest bid for AR virality on Android and iOS. The game releases globally this week. The concept is brand-to-boots: hoop enthusiasts are invited to play one-on-one or enjoy team time with their NBA favorites. Continue reading NBA Collaboration with Niantic Could Be AR Game Changer
By
Rachel Joy VictorJanuary 7, 2023
At CES this year, Canon and Sony both showcased multi-camera capture technologies with an eye towards attracting a younger generation of viewers. Canon’s Free Viewpoint video system (using an AI-powered ring of high-resolution cameras in a stadium or arena) and Sony’s combined tools from its Hawk-Eye vision processing company and recently-acquired AI-based data visualization firm Beyond Sports can create low-latency virtual reproductions of live sports. The capture from multiple angles enables the virtual reproduction to offer interaction that a simple video stream does not, though each technology is distinct in what it offers. Continue reading CES: Canon and Sony Tools Provide a Virtual Take on Sports
By
Paula ParisiDecember 7, 2022
OpenAI’s new AI chatbot, ChatGPT, is taking the world by storm. “Quite simply, the best artificial intelligence chatbot ever released to the general public,” is how The New York Times describes ChatGPT, which more than a million people signed up for when it opened for testing last week. Screenshots of ChatGPT conversations blew up Twitter. “Something big is happening,” tweeted one fan. “I just had a 20-minute conversation with ChatGPT about the history of physics … OMG,” offered another. The acronym stands for “generative pre-trained transformer,” a language model that leverages deep learning to respond to text-based input with human-like responses. Continue reading ChatGPT: OpenAI’s New Chatbot Draws Praise and Criticism
By
Paula ParisiDecember 2, 2022
The industry is buzzing about a new Sony product called Mocopi that offers motion capture priced for consumers. The Meta Quest-compatible Mocopi utilizes six tracking bands to be worn on the head, back, hands and feet. Priced at 49,500 yen (or about $358), Sony announced Mocopi on its Japanese YouTube channel, with a U.S. release expected toward the end of January 2023. Touted as a way to operate avatars in the metaverse or make videos, Mocopi will have an SDK that can import motion data into 3D animations. Continue reading Sony Targets the Metaverse with Consumer Motion Capture
By
Paula ParisiMay 13, 2022
Disney+ outperformed its subscriber goals, helping The Walt Disney Company to 23 percent revenue growth in its fiscal second quarter, ended April 2. “Our strong results in the second quarter, including fantastic performance at our domestic parks and continued growth of our streaming services — with 7.9 million Disney+ subscribers added in the quarter and total subscriptions across all our DTC offerings exceeding 205 million — once again proved that we are in a league of our own,” Disney CEO Bob Chapek summarized for investors. Disney+ now reaches 137.7 million subscribers. Continue reading Disney Reports Strong Revenue and Subscriber Growth for Q2
By
Paula ParisiNovember 11, 2021
Unity has agreed to acquire the technology division of filmmaker Peter Jackson’s Weta Digital for a price reported at $1.625 billion. The San Francisco-based creator of the popular 3D game platform says the Academy Award-winning VFX firm will “continue as a standalone entity” renamed WetaFX, which Unity predicts will become its largest customer in the media and entertainment space, delivering tools Unity says will “unlock the full potential of the metaverse.” Weta and Unity have already been deeply involved over the years, collaborating on a host of tools used for films, games and immersive experiences. Continue reading Unity to Acquire Tech Division of Peter Jackson’s Weta Digital
By
Debra KaufmanDecember 22, 2020
New Zealand-based Weta Digital, a visual effects company that has worked on such high-profile films as “Avatar” and “Avengers: Endgame,” is making a play to create its own original content. Co-founded by “Lord of the Rings” director Peter Jackson, Weta Digital recently added firepower to its board of directors, including former Disney chief operating officer Tom Staggs, and is also searching to make strategic purchases in the special effects and animation business since animation can be produced remotely during the coronavirus pandemic. Continue reading VFX House Weta Digital Aims to Become a Content Producer
By
Debra KaufmanNovember 5, 2020
Apple, Facebook and Google are among the Big Tech companies that are hiring technologists behind Hollywood movies like “Avatar” and “Rogue One: A Star Wars Story.” All three companies are developing headsets or glasses for AR/VR or so-called extended reality, and the most cutting-edge Hollywood visual effects create needed photoreal computer-generated characters and landscapes. VFX veteran Paul Debevec, now a professor at the University of Southern California, was recruited by Google four-and-a-half years ago. Continue reading Hollywood VFX Experts Gravitate to AR/VR Jobs in Big Tech
By
Debra KaufmanJanuary 17, 2020
At Daimler’s keynote address at CES 2020, filmmaker James Cameron unveiled concept art, including Pandora’s future world, for his upcoming feature “Avatar 2,” sequel to his 2009 sci-fi blockbuster. On stage, he joined Daimler AG chair Ola Källenius, who introduced a Mercedes-Benz, dubbed Vision AVTR, inspired by “Avatar” and designed in collaboration with Cameron. The two described their design work, which includes many sustainability features. Disney is slated to release “Avatar 2” on December 17, 2021, with three more “Avatar” films in 2023, 2025 and 2027. Continue reading CES: Daimler, Cameron Unveil Avatar-Inspired Concept Car
Disney is continuing to invest in its ESPN+ streaming service and expenses are mounting for the company’s upcoming Disney+ subscription offering as it finances productions such as the “High School Musical” series and exclusive “Star Wars” spinoff “The Mandalorian.” Shareholders learned yesterday that the company posted a quarterly loss for its direct-to-consumer division as a result, but that revenue increased 15 percent, beating Wall Street projections. Disney also announced yesterday that its blockbuster, record-breaking hit “Avengers: Endgame” will debut exclusively on Disney+ this December. Continue reading Details Continue to Emerge on Disney+ Subscription Service
By
Debra KaufmanApril 8, 2019
Over 150 million people are playing video games in the U.S., according to the Entertainment Software Association, and by mid-2018, games brought in more revenue than movies and music combined. So it’s no surprise that there is an increasing amount of cross-pollination between games and movies. At NAB 2019, 30 Ninjas partner Lewis Smithingham moderated a conversation among a group of game executives on the evolution of game engines and how they are becoming a more common tool for today’s film and television production. Continue reading Game Execs on Real-Time Engines for Film & TV Production
By
Debra KaufmanFebruary 13, 2019
On February 2, electronic dance producer Marshmello performed a 10-minute concert — as a digital avatar — to gamers playing the popular game “Fortnite.” The runaway success of this unusual mix highlights how games can not only gather millions of players, but also become a stage for a variety of entertainment. Marshmello’s representatives stated that the concert “attracted millions of viewers.” In June, Marshmello participated in an Epic Games’ “Fortnite” tournament, teamed with Tyler “Ninja” Blevins, a celebrity gamer. Continue reading Electronic Dance DJ Marshmello Performs ‘Fortnite’ Concert
By
Debra KaufmanFebruary 12, 2019
On February 9, the Academy of Motion Picture Arts and Sciences presented Scientific and Engineering Awards to the teams behind Adobe’s After Effects and Photoshop. David Simons, Daniel Wilk, James Acquavella, Michael Natkin and David M. Cotter accepted the award for After Effects for motion graphics. Thomas Knoll and John Knoll accepted the award for the original architecture, design and development of Photoshop, and Mark Hamburg for its continued development and engineering. Both tools are a mainstay in the film and television industry. Continue reading Photoshop and After Effects Honored with Sci-Tech Awards
By
Debra KaufmanJuly 18, 2017
At last week’s D23 Expo in Anaheim, The Walt Disney Company unveiled the first look of a 3D model for its new “Star Wars” attraction, “Star Wars: Galaxy’s Edge,” which was first announced at the same Expo two years ago. The planned exhibitions, to be housed at Disney’s Hollywood Studios in Orlando and Disneyland in Anaheim, will cost $1 billion each and open in 2019. The exhibitions will be the most immersive the company has offered in a theme park, and will include a themed hotel, allowing guests to have a “Westworld”-like experience. Continue reading Disney Plans Immersive ‘Star Wars’ Attraction for Two Parks