At ETC’s Cloud Innovation Conference at NAB 2016, Variety editor David Cohen led a discussion with Avid chief executive/president Louis Hernandez Jr. “It’s been a remarkable journey,” Hernandez said. “With Avid Media Central, we wanted to connect people. We took our standalone applications and put them where they could be shared. Now you’re seeing a rapid expansion of the apps you can purchase: We have a record number of third party apps indexed on a common operating system. This is the direction that things are going.” Continue reading Avid Chief Talks Third Party Apps at ETC Cloud Conference

Filmmaker Ang Lee gave a keynote talk at NAB 2016 with editor Tim Squyres and production system supervisor Ben Gervais about the path to creating his upcoming feature “Billy Lynn’s Long Halftime Walk,” which was shot in 3D, 4K, at 120 frames per second. An 11-minute clip from the film ran all afternoon, drawing long lines and buzz. No theater can currently show the movie the way it was shot, but Lee says his curiosity and passion for storytelling led him to explore these formats, which create a compelling immersive experience. Continue reading Ang Lee’s ‘Long Halftime Walk’ to 4K, 3D, 120 fps Filmmaking

At Avid’s third annual Avid Connect event, over 1,000 people gathered prior to the official opening of NAB 2016 to hear the company’s chief executive Louis Hernandez Jr. “We’re the most open, extensible company here,” claimed Hernandez. “We invite everyone to join the open movement. We can solve this connectivity problem once and for all.” Proof of this boast was the news that Avid and rival Adobe have collaborated to tightly integrate Adobe’s Premiere Pro editing toolset into Avid’s MediaCentral Platform. Continue reading Avid Debuts Integration with Adobe Premiere, NEXIS Storage

The Entertainment Technology Center@USC hosted a discussion on next-generation cloud workflows, featuring toolsets and specific technologies. Led by ETC’s cloud project lead Erik Weaver, the conversation began with the real-world case study for post production in the cloud implemented by Los Angeles post facility DigitalFilm Tree. That company’s CTO/managing partner Guillaume Aubuchon led the audience through the workflows put in place to handle productions taking place in “remote parts of Asia and Africa.” Continue reading HPA Tech Retreat: Next-Gen Cloud Workflows Hosted by ETC

High dynamic range is lauded for its more vivid colors and life-like imagery. Initially introduced by TV set manufacturers, an increasing number of gear manufacturers have introduced HDR capabilities and SMPTE just released standard specifications. But implementing HDR into production, post production and distribution can also create problems that degrade the image, with artifacts and banding. Several experts talked about the challenges in implementing HDR, and the potential solutions to them. Continue reading SMPTE 2015: Examining HDR Tech Challenges and Solutions

The first day of the ETC’s special 2-day track on “Media Management in the Cloud: Advances in Content Reliability & Security” at the NAB Show kicked off with a keynote by Brian Stevens, VP cloud platforms at Google. Stevens highlighted advances in cloud technologies that enabled the great acceleration of work and innovation processes for both large and small media studios. Stevens also participated in the following discussion panel of key leaders from industry cloud tenants representing each phase of the media & entertainment content chain. Continue reading NAB 2015: ETC Conference Sessions Convene Cloud Leadership

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

First announced at last year’s NAB, cloud-based production service Adobe Anywhere is scheduled to launch in May and will be on display at next week’s NAB (booth SL3910) in Las Vegas. The toolset enables collaboration for creative professionals using Adobe Premiere, After Effects and logging tool Prelude. It uses Adobe’s Mercury streaming engine, a server that streams relevant video frames and scales quality based on available bandwidth. Continue reading NAB 2013: Cloud-Based Production with Adobe Anywhere

Film editor and sound designer Walter Murch wrote a letter to Roger Ebert in which he discusses the pitfalls of editing and viewing 3D movies.

Ebert notes that Murch is uniquely qualified to comment on 3D, considering he has received Academy Award nominations for films edited on four different systems, including: upright Moviola, KEM flatbed, Avid, and Final Cut Pro. He also edited the 3D “Captain Eo” in the 1980s and wrote “In the Blink of an Eye: A Perspective on Film Editing” in 1995.

In his letter, Murch addresses a number of compelling points such as the inherent darkness of the 3D image, the strobe effect of horizontal movement in 3D, and what he sees as problematic issues involving how our eyes and brain interpret convergence, focus, and immersion. Murch sums up his take on 3D as, “dark, small, stroby, headache inducing, alienating. And expensive. The question is: how long will it take people to realize and get fed up?”