YouTube Stars Learn How It’s Done in Hollywood Productions

A growing number of YouTube stars — who are often more popular among teens than mainstream celebs such as Seth Rogen and Jennifer Lawrence — are making their way to Hollywood. By the end of 2015, at least a dozen movies featuring Internet celebrities will be released online and in a handful of theaters. Whether or not this transition works will have its first test in mid-July when “Smosh: The Movie,” “Bad Night” and “The Chosen” — three movies featuring popular YouTube personalities — are released. Continue reading YouTube Stars Learn How It’s Done in Hollywood Productions

Ad-Sponsored Data to Be Part of Verizon’s Internet TV Service

Verizon’s upcoming Internet TV service, expected to launch sometime this summer, may encourage brands to sponsor your binge watching. According to Verizon exec Marnie Walden — who described the new service as a “mobile-first video product” — the company plans to offer live and on-demand programming in addition to content from digital networks such as AwesomenessTV. Rather than passing the additional data costs for such a service to customers or programmers, Verizon is turning to advertisers. “Ad-sponsored data is part of the product offering,” said Walden. Continue reading Ad-Sponsored Data to Be Part of Verizon’s Internet TV Service

YouTube to Back Long-Form Content From its Popular Creators

Amid growing competition in the online video space, Google’s YouTube is trying to hang onto its lead by supporting some of the platform’s biggest stars. The platform will back long-form original series from the Fine Brothers, Prank vs. Prank, Joey Graceffa and SMOSH. YouTube and AwesomenessTV have also paired up to create several feature-length films that will debut online and feature YouTube stars. The Google subsidiary is facing competition from Facebook, Yahoo, and even Netflix. Continue reading YouTube to Back Long-Form Content From its Popular Creators

Verizon and AwesomenessTV Announce New Streaming Service

Verizon announced its plans to rollout Internet TV channels featuring original content from teen-centric AwesomenessTV, the YouTube network owned by DreamWorks Animation. The companies announced yesterday that scripted and unscripted series will be geared toward teens and millennials. The multi-year deal will also include a DreamWorksTV channel that features live action and animated short-form content based on popular DreamWorks’ characters. The ATV network currently has 112 million subscribers on YouTube. Continue reading Verizon and AwesomenessTV Announce New Streaming Service

Hearst Makes a Major Investment in DWA’s AwesomenessTV

Publisher Hearst is paying $81.25 million for a 25 percent interest in DreamWorks Animation’s AwesomenessTV. Announced yesterday, the deal will help Hearst leverage a younger audience, while DWA will use the cash infusion to help develop the fast-growing AwesomenessTV business. The pact plans to help AwesomenessTV expand into new content channels, broaden its audience and expand its geographic reach. AwesomenessTV will also gain access to Hearst’s subscription VOD platform. Continue reading Hearst Makes a Major Investment in DWA’s AwesomenessTV

Samsung Launches Online Video Service for Galaxy Phones

More than eight months after releasing its Milk streaming music service exclusively for Galaxy devices, Samsung has launched a new online video service in the U.S. Milk Video, a free app available for Galaxy phones via the Google Play Store, is similar to YouTube and Vimeo in that its focus is on short form video. Samsung curates content into category-specific feeds, while users can set up personal feeds and follow brands, users and groups. Favorite videos can also be shared via Facebook and Twitter. Continue reading Samsung Launches Online Video Service for Galaxy Phones

Toymaker Hasbro in Talks to Purchase DreamWorks Animation

Rhode Island-based Hasbro, manufacturer of popular toys including G.I. Joe, Mr. Potato Head, My Little Pony and Transformers, is reportedly in advanced talks to acquire DreamWorks Animation. Hasbro would pay a mix of cash and stock according to current terms of the proposed deal. DreamWorks CEO Jeffrey Katzenberg is said to be looking for more than $30 a share for the sale. The news comes shortly after Japanese telecom SoftBank was reported to be a prospective buyer. Continue reading Toymaker Hasbro in Talks to Purchase DreamWorks Animation

YouTube Personalities Try Out New Markets, Including Books

YouTube personalities are venturing into the world of books as publishers continue to seek the next popular authors. These content creators explain that they do not make much from YouTube, which takes 45 percent of advertising revenue, and see publishing as a new market to earn income. For instance, U.K. video blogger Alfie Deyes released “The Pointless Book” in Britain last month, and it rapidly became a bestseller. Meanwhile, others are looking into television shows, radio gigs, and even movie deals. Continue reading YouTube Personalities Try Out New Markets, Including Books

Verizon Considers Launching a Digital Video Service in 2015

By the middle of next year, Verizon customers could be watching over-the-top live channels and on-demand movies through a digital video service. Chief Executive Officer Lowell McAdam told investors at a conference last week that his company was close to reaching deals with major content providers such as ABC, CBS, Fox, NBC, DreamWorks, and AwesomenessTV. Verizon may even use multicasting technology to broadcast live content to smartphones via a single stream of airwaves. Continue reading Verizon Considers Launching a Digital Video Service in 2015

Major Media Companies Look to Leverage YouTube Success

YouTube’s growth shows no signs of slowing, particularly for the top YouTubers and the multichannel networks (MCNs). Each month, the top video sharing platform attracts more than 1 billion viewers watching 6 billion hours of video. Other media companies are now trying to get a piece of YouTube’s audience and its projected $3.4 billion net global advertising revenue. DreamWorks Animation, Disney, Warner Bros., and others are making deals worth millions with MCNs. Continue reading Major Media Companies Look to Leverage YouTube Success

VidCon 2014: Industry Leaders See Strong Future in YouTube

To kick-off VidCon yesterday, industry leaders discussed the strong foundation that YouTube is currently building for the future of entertainment. DreamWorks’ Jeffrey Katzenberg discussed the acquisition of multichannel network AwesomenessTV in addition to the YouTube Nation venture. Maker Studios CEO Ynon Kreiz unveiled upgrades to the Maker Gen platform for creators. And Fullscreen’s George Strompolos announced a $10 million investment toward original programming. Continue reading VidCon 2014: Industry Leaders See Strong Future in YouTube

DreamWorks and AwesomenessTV Launch YouTube Channel

DreamWorks Animation, which acquired the YouTube content company AwesomenessTV last year, is bringing original programming featuring Shrek, Puss in Boots, and others to a new YouTube channel known as DreamWorksTV. Each day, the channel will release three videos of animated or live action content. The new shows include vlogs from Shrek, a reality TV show “Record Setter Kids,” an animated Web series “Jimmy Blue Shorts,” and animated comedy “Gorillaville.” Continue reading DreamWorks and AwesomenessTV Launch YouTube Channel

Media Companies Partner With YouTube Startups, Target Teens

Large media companies, such as Disney, AOL, DreamWorks, Warner Bros. and Yahoo, are teaming up with startups that produce YouTube videos popular in the teen and tween age groups. Disney acquired Maker Studios for $500 million in March. AOL and Yahoo have discussed an acquisition deal with Fullscreen. DreamWorks is creating a multichannel network. These deals usually involve advertising agreements in which media companies help YouTube stars sell ads in return for a cut of the profits. Continue reading Media Companies Partner With YouTube Startups, Target Teens

Talk Shows are Making the Transition to Mobile Programming

The growing popularity of streaming services such as Netflix, Roku and Apple TV have led to older audiences becoming more comfortable with the on-demand approach to viewing traditional television content on devices other than their TV sets. As a result, producers of Web-based programming are hoping that inexpensive Internet talk shows will help with this online transition for new viewers as well as consumer-brand advertisers. Continue reading Talk Shows are Making the Transition to Mobile Programming