Another NAB panel in partnership with ETC@USC looked at several large-scale, high-resolution implementations in the cloud. Moderator Brian Campanotti, global director of business development for Oracle Digital Media Solutions led panelists through a discussion on how a major media organization can successfully make the paradigm shift from IT center to cloud infrastructure, leaving behind traditional on-prem storage and processing. Company case studies included Sony, Technicolor and Fox Network Groups. Continue reading NAB 2017: M&E Companies Describe Their Move to the Cloud

Recently, Microsoft software that integrates machine learning spotted a temperature problem in a massive beer vat at Deschutes Brewery, and automatically fixed it, saving the company from a big loss. Deschutes Brewery accesses the software via Microsoft’s cloud computing service, a growing trend among all kinds of businesses relying on such tools from Amazon and Google as well as Microsoft. Use of AI is becoming more widespread as it becomes available as software in the cloud, rather than a huge hardware expenditure. Continue reading Amazon, Google, Microsoft Democratize AI Tools in the Cloud

Some of the world’s biggest technology companies — namely, Amazon, Microsoft and Google — are investing in massive data centers, dubbed hyperscale computing, to better provide services in the cloud. In that vein, Amazon just announced that it will open an immense network of data centers in Stockholm next year. According to company filings, the three companies spent $31.54 billion in 2016 alone in capital expenditures and leases, in major part linked to improving cloud offerings, which increased 22 percent from 2015. Continue reading Tech Companies Plan to Open Major Data Centers Worldwide

Walden Pond CEO and former Warner Bros. exec Wendy Aylsworth led an HPA Tech Retreat panel on how companies are finding benefits working in the cloud due to increased bandwidth and Wi-Fi reliability. Cloud productions aren’t just about collaboration, but also are creating new levels of automation from pre-production through post. Despite the new benefits — and adoption by a host of users — early proponents still have pain points, said Ayslworth, who brought together the panelists to discuss the pros and cons of their experiences. Continue reading HPA Tech Retreat: Pitfalls and Epiphanies in Cloud Production

For the first time, Amazon is revealing earnings from its Prime membership program as well as other subscription services, in a 77-page document. Up until now, the company has been tight-lipped on such numbers, leaving investors to wonder how these important services are faring. The last time Amazon revealed numbers, in April 2015, it detailed the profitability of its Amazon Web Services, resulting in analysts and investors bumping the company’s value upwards. Since then, shares in Amazon have more than doubled. Continue reading Amazon: Prime, Other Subscription Services Earn $6.4 Billion

Yesterday we reported that Venice-based Snap Inc. — owner of the Snapchat app — had signed a 5-year deal for Google Cloud services valued at $2 billion. A revised version of its S-1 IPO filing, made public this morning, indicates that Snap is also planning to spend up to $1 billion on cloud support from Amazon Web Services. The deal was originally signed in 2016 and amended this week. According to Snap, it provides “redundant infrastructure support of our business operations,” and may lead the company toward investing in its “own infrastructure to better serve our customers.” Continue reading Snap to Spend $1B on Amazon Cloud Services Over 5 Years

Amazon has typically chosen revenue growth and investments over profits, but in Q4, profit rose 55 percent to $749 million, while revenue increased 22 percent to $43.7 billion. The company has enjoyed seven consecutive profitable quarters. While brick-and-mortar sales reported disappointing sales during the holiday season, Amazon won an estimated 42 percent of total holiday online spending growth during that quarter. The company is about to invest heavily, having pledged to create 100,000 full-time jobs by mid-2018. Continue reading Enjoying Healthy Profits, Amazon Turns to Investment, Growth

In fiscal Q2, Microsoft posted gains for its Intelligent Cloud segment, which includes Azure, showing an uptick of 8 percent — or 10 percent accounting for currency fluctuations — to $6.9 billion. Azure revenue has increased 93 percent, more than doubling from the same period a year ago. Microsoft is now firmly in second place, behind Amazon, in cloud computing. Microsoft also enjoyed a 5 percent increase in revenue from licensing Windows software to PC manufacturers and another 5 percent uptick from corporate agreements. Continue reading With Gains in Cloud Computing, Microsoft Achieves No. 2 Spot

During his CES keynote, Nvidia CEO Jen-Hsun Huang announced the launch of his company’s GeForce NOW streaming platform for PCs, “basically a GeForce gaming PC on demand,” explained Huang. The cloud-based gaming service will launch in March for $25 dollars per 20 hours of gameplay. The service will provide Mac and PC users who might not have the graphics capabilities to play high-end games an option to virtually play any modern game. The new approach should not rely on game company support the way OnLive worked before its demise. For example, Huang demonstrated the Steam store running on GeForce NOW. Continue reading Nvidia CEO Announces Cloud-Based GeForce NOW Platform

Amazon Web Services just unveiled AWS Shield, a service to protect its customers against distributed denial-of-service attacks, which push websites offline by overwhelming them with junk data. Last month, such cyberattacks made numerous popular websites unavailable. Amazon is offering two levels of service, Standard and Advanced, both of which are available now. The Standard option is a default service to AWS customers at no extra charge, and the Advanced service costs $3,000 per month plus data-related charges. Continue reading AWS Shield Aims to Protect Against Denial-of-Service Attacks

Amazon Web Services, Amazon’s powerful cloud-computing network, has been a leader in moving massive amounts of data from customers’ data centers into the cloud, posting more than $12 billion in revenue in 2016. Now, Amazon is proposing a surprisingly low-tech way of moving that data from customers’ data centers: trucks. At its annual customer conference in Las Vegas, Amazon unveiled a big rig with a 45-foot shipping container, dubbed Snowmobile, that holds 100 petabytes of data (a petabyte equals about 1 million gigabytes). Continue reading Amazon Trucks Data to the Cloud and Introduces AI Solutions

Amazon’s fifth cloud computing conference, AWS re:Invent, begins this week in Las Vegas, showcasing the impact of Amazon Web Services on corporate information technology. About 32,000 people are expected to attend. In the five years since its debut, AWS has offered a more price-conscious, subscription services-based alternative to on-site servers, storage, networking and software. As a result, Amazon’s AWS has grown 55 percent in Q3 to $3.2 billion, due in part to some large companies that recently came on board. Continue reading Amazon Expands Cloud Offerings, Big Firms Sign On to AWS

Amazon Game Studios recently unveiled its first big-budget video game, the multiplayer online battle game “Breakaway,” described as street basketball played in a mythological world where athletes are armed. With the game, Amazon integrates live streaming app Twitch, which it bought for nearly $1 billion, and also incorporates Lumberyard, its cross-platform, 3D game engine. Lumberyard, free to game developers, connects to its Amazon Web Services cloud storage. The game is available for free, indefinitely, as Amazon works out the bugs. Continue reading Amazon’s New ‘Breakaway’ Integrates Twitch and AWS Cloud

The Entertainment Technology Center at USC, through its Project Cloud initiative, has selected filmmaker Christine Berg and writing partner Simon Shterenberg to receive the 2016 Innovative Technology Award for their AR/VR/Cloud-based project, “Wonder Buffalo.” Berg and Shterenberg developed the script at the Writers Guild Foundation’s Veterans Writing Program, which pairs military veterans with WGA film and television writers. “Wonder Buffalo” is the third short to be produced through ETC’s Project Cloud to explore and test next-gen production processes and technologies. Continue reading ETC Recognizes ‘Wonder Buffalo’ Creators for Innovative Tech

Major American tech companies are building multiple data centers in Europe, with the end goal of dominating the cloud computing market there. The leading provider, Amazon Web Services, will soon open data centers in France and Britain. The second largest cloud computing provider, Microsoft reports it has spent $1 billion in the last year on data centers, for a total expenditure of $3 billion since 2005. Google, already in Belgium and Finland, will complete a new expansive data center in the Netherlands by the end of 2016. Continue reading U.S. Cloud Computing Titans Invest in European Data Centers