Amazon has launched a new business-to-business program called Amazon Anywhere that lets makers of video games and mobile apps turn their platforms into e-retailers selling physical merchandise using Amazon’s back-end. “With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app,” the company said, promising to enable “immersive shopping experiences” for virtual worlds, starting with Niantic’s new augmented reality pet game “Peridot.” Companies like Niantic can invite users to link their Amazon account to their apps to purchase merchandise like toys and apparel. Continue reading Amazon Anywhere B2B Platform Helps Creators Set Up Shop

Filmustage, a digital platform that streamlines pre-production for film, has raised $550,000 in a funding round backed by Flyer One Ventures, Geek Ventures, Imaguru and Vesna Capital. The money will be used to translate the product into languages including Spanish, French and German as part of an international expansion commencing this summer. Next year the company plans to add Hindi and Chinese. Founded in 2020, Filmustage software automates script breakdowns, categorizing scenes and tagging elements like costumes, props, characters and locations. Company co-founder and CEO Egor Dubrovsky said more than 30 features have been added since launch. Continue reading Filmustage Software Uses AI to Automate Script Breakdowns

TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

Spotify is estimated to have a one-third share of the global music-streaming market, and now the company is making a mark in B-to-B with Backstage, an open-source framework for building developer portals that is now in use by an estimated 200 companies, including American Airlines, Netflix, Roku, Epic Games, VMware and LinkedIn. Backstage centralizes management of engineering tools, resources and documentation — from CI/CD status and Kubernetes monitoring to API and library docs and more. While Spotify has made Backstage available free, it’s now introducing a package of five premium plugins via paid subscription. Continue reading Spotify Launches Premium Plugins for Backstage Framework

LinkedIn is amping up its B2B marketing features designed to give brands an edge in a recessionary climate. In an effort to drive ad spending in the midst of economic uncertainty, the company has introduced a suite of tools — unveiled at the company’s B2Believe marketing summit — that aim to provide granular control over media investments on the Microsoft-owned platform. The new capabilities include ancillary measurement tools and fresh ad formats as well as a Brand Safety hub, allowing advertisers to boost performance on the LinkedIn Audience Network while setting brand safety guardrails. Continue reading LinkedIn Adds B2B Tools to Enhance Brand Safety, Exposure

The business-oriented Magic Leap 2 AR headsets will debut in three models on September 30 in global territories including the U.S., Canada, France, Germany, Italy, Spain, the UK and Saudi Arabia. The Magic Leap 2 Base starts at $3,299. There is a midrange Magic Leap 2 Developer Pro, working up to the Magic Leap 2 Enterprise, which sells for $4,999. Smaller and lighter than its 2018 predecessor, Magic Leap 2 comes with a hip-worn AMD processor, offers a wide field of view, and has a dimmer that can be applied to background visuals to make virtual objects pop. In the U.S., Magic Leap 2 will be available through IT solutions reseller Insight.  Continue reading Magic Leap Will Target the B2B Market with New AR Headset

TikTok parent ByteDance has announced the establishment of six new divisions to monitor the worldwide dissemination of its short-form video apps. The units include online learning; collaboration tool Lark, (the ByteDance version of Slack); game development arm Nuverse; and B2B division BytePlus, selling white-label versions of  proprietary algorithms to enterprise customers. ByteDance also operates Douyin, the Chinese version of TikTok. The change from a flat hierarchy and haphazard business approach is prompting speculation that ByteDance aspires to be known for much more than video sharing. Continue reading TikTok Owner ByteDance Aspires to Become a Global Leader

Spotify has launched its first global business-to-business ad campaign, the goal of which is to boost advertising revenue by attracting more small and medium-sized businesses. To that end, Spotify Advertising is the new name of the sector formerly known as Spotify for Brands. Advertising contributed 12 percent of Q2 revenue for Spotify, up from 7 percent the prior year. The subscription music service is also seeking more podcast inventory as it recasts itself as an “audio” streamer. Research firm eMarketer predicts Spotify will have 28.2 million monthly podcast listeners by year’s end, overtaking Apple’s iTunes, at 28 million. Continue reading Spotify Campaigns to Reach New Advertisers, Add Podcasts

LinkedIn added a “Boost” option that brands can use to maximize the reach of their posts. Any high-performing organic Page update can be turned into paid ads in this manner, explained LinkedIn, adding that if the brand sees “early traction” to an organic update, it can “capitalize on that, without having to create a new ad.” “With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach,” the company added. Boost is touted as an ideal tool for content related to industry thought leadership, customer spotlights, and new product launches or special events. Continue reading LinkedIn Offers Feature for Brands to ‘Boost’ Organic Pages

The European Union’s antitrust unit has broadened its focus of Big Tech companies to include voice assistants such as Siri and Alexa and the growing number of connected Internet of Things (IoT) devices. The EU’s competition commissioner Margrethe Vestager noted the threat of a big company pushing the market until “competition turns into monopoly.” With regard to IoT, she pinpointed voice assistants as the “center of it all,” but included any digital device that records consumer data from Apple Watch to an Internet-connected refrigerator. Continue reading EU’s Antitrust Probe Expands to Include the Internet of Things

Congressional candidate Darrell Issa opened a CES session on the global race for AI leadership by warning that this is an “existential threat to employment and national security.” “On the commercial side, whoever owns AI will own the industrial revolution,” he said. “If you’re leading AI, it’s about how many jobs you’ll gain. Whoever leads in AI will also lead in weapons systems that will matter for as long as this planet survives. This isn’t science fiction and it isn’t the future — it’s now.” Continue reading CES 2020: Experts Say AI Leadership Not Zero Sum Game

Internet of Things is no longer just about smartwatches and fitness bands. At CES 2019, 5G enables ubiquitous connectivity — from tractors to robots. TechRadar mobile editor David Lumb presided over a panel of speakers from companies as diverse as John Deere, LG Electronics and Bosch. “We have a huge need for our machines to be connected,” said John Deere director of digital solutions Lane Arthur. “All our machines are enabled with 4G and we’re already moving a lot of data. 5G will enable us to do more.” Continue reading CES Panel: 5G and Internet of Things From Robots to Tractors

IMF (Interoperable Master Format) came of age, and two hours at this week’s HPA Tech Retreat were devoted to progress made and reasons for its adoption. Led by NABA (North American Broadcasters Association) chair of the working group on file formats Clyde Smith, a senior vice president at Fox Network engineering and operations, the block of speakers covered the business benefits of IMF and how Hollywood, broadcast and OTT would benefit from adopting it. Other topics focused on integrating IMF into the production pipeline. Continue reading HPA 2018: Making the Case for IMF in Broadcast and Online

Amazon, Berkshire Hathaway and JPMorgan Chase & Co. are partnering to find a way to reduce healthcare costs for their U.S. employees. The companies are motivated by rising healthcare costs in the U.S., and their joint new company will target technological solutions for a simpler and more economical healthcare solution. They did not reveal, however, how much money they have committed to the effort or whether it would expand to include employees outside the U.S., but did emphasize the effort would not be a profit-making venture. Continue reading Amazon, Berkshire Hathaway, JPMorgan Partner on Healthcare

Apple is preparing for a major iPhone operating system update, iOS 11.3, and it will include some important new features. Chief among those is Business Chat, which lets users communicate directly with businesses via the iMessage app. At launch, Business Chat will allow communications with a select group of companies including Wells Fargo, Lowe’s, Hilton and Discover. Also new with iOS 11.3 is version 1.5 of the company’s virtual reality developers’ kit ARKit, four Animoji, and new features that display battery health. Continue reading Apple Includes New Business Chat Feature in Next iOS Update