What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

Although AR/VR experts in another CES panel said that enterprise will be the driver for this nascent field, a group of game designers and producers beg to differ. Gaming is the killer AR/VR app, they believe, with examples and enthusiasm to back up their claim. S&P Global Market Intelligence analyst Greg Potter reports that snap-in headsets (such as Gear VR) are currently leading the pack, due to commodity-like pricing. This platform will increase in 2018 and peak in 2019, as more people look for a better experience. Continue reading Gaming is Killer VR/AR App According to Industry Developers

Amazon is following up the success of its Prime membership for consumers by launching a new Prime membership aimed at businesses. Investors worry that Amazon will wrest revenues from traditional industrial suppliers, much as it did with retail operations and bookstores among other businesses. For that reason, the news that Amazon now offers Business Prime Shipping had an immediate impact on WW Grainger, whose shares dropped as much as 4.6 percent, and Fastenal, whose stock dipped as much as 4.2 percent. Continue reading Amazon Debuts B2B Version of its Popular Prime Membership

Amazon has acquired 3D body-model startup Body Labs for a reported $50-$70 million, although some sources say the figure could exceed $100 million. New York-based Body Labs specializes in true-to-life 3D models that are ideal for B2B software applications, including the creation of photorealistic avatars for gaming and virtual approaches for consumers to try on clothing. The latter should be of particular interest to e-commerce giant Amazon. The online retailer could use the scanning and modeling tech to help shoppers select fashion purchases ideal for their body types. Continue reading Amazon Acquires 3D Body-Scanning Tech Startup Body Labs

As smart devices in the home multiply, so does the need for Wi-Fi. Cisco reports that, through 2021, data routed via Wi-Fi to mobile devices will grow 48 percent a year. Several ideas to meet the demand have been proposed. Some have suggested putting a router in every room or floor of the house; most routers already connect to the cloud to optimize the network. Another idea is for the user to rent Wi-Fi through his or her cable company. Yet another is WiGig, whereby smart devices themselves would provide bandwidth. Continue reading Growth of Smart Devices Requires a Next-Gen Wi-Fi Solution

The European Union’s executive body may establish new rules to give a fairer shake to small businesses using popular Web platforms. Currently, the EU deems that platforms such as Google, Amazon and TripAdvisor set unfair terms for the small businesses that sell or promote products there. These businesses have been complaining to the EU about unilateral contract changes, no access to sales and customer data, below-par transparency regarding their rankings in search results, and no means to resolve disputes. Continue reading EU Considers Implementing New Rules for Big Web Platforms

TheTake, a startup that helps viewers purchase the products that they see in movies and television shows, is now turning its image recognition technology into a business-to-business service. The company is selling the service to major studios and entertainment sites so that they can generate extra revenue from identifying marketable products and locations. TheTake built the technology by training an AI to look for matches from the company’s database of more than 10 million products. Continue reading TheTake Looks to Convert Product Recognition to B2B Service

Internet TV has become increasingly mainstream, fulfilling the promise of video anytime, anywhere. A Digital Hollywood panel, moderated by Siemens executive Steve Wong, took a look at video across platforms to determine where the players currently stand in the evolution. Quoting a Parks Associates study, Wong revealed that North America leads the globe with OTT, whose revenue is largely based on subscriptions rather than transactions. Internet advertising is also due to overtake TV advertising by 2017, said the study. Continue reading Digital Hollywood: Evolution of Internet TV and Mobile Video

Greenlight VR, a San Francisco-based business intelligence startup specializing in the virtual reality industry, has created a business map of significant VR players. The rising prospects for virtual reality as a mainstream medium has seen new demand for ways of better grasping the scope and nuances of the industry’s emerging and rapidly evolving landscape. The database profiles hundreds of VR businesses from around the world — from fledgling startups to the established companies entering this space — organized by 22 categories across 11 sectors. Continue reading Greenlight VR Maps Today’s Virtual Reality Industry Ecosystem

During yesterday’s HPA Tech Retreat, I moderated a panel on two emerging production standards: DPP and IMF. Although SMPTE standard IMF (Interoperable Master Format) is familiar to many in the industry as a single, interchangeable master file format that allows for flexible versioning, very few in our industry know about DPP (Digital Production Partnership), a new British standard for B2B file exchange. Our discussion tracked the evolution and potential overlap of the standards, and how they are currently being used in the industry. Continue reading HPA Tech Retreat: Emerging Standards Enable Interoperability

The Entertainment Merchants Association will hold its Digital Media Pipeline on October 8 at the Skirball Cultural Center in Los Angeles. Celebrating its sixth year, Digital Media Pipeline is a one-day B2B event that brings together thought leaders to discuss digital delivery of home entertainment. ETC’s Phil Lelyveld will be a featured speaker as part of a next-gen technology panel. ETC community members are invited to attend the conference at the discounted EMA member price of $295. Continue reading EMA to Hold Sixth Annual Digital Media Pipeline Next Week

The Alibaba Group, China’s leading e-commerce operator, raised nearly $21.8 billion in its initial stock sale yesterday. While not the biggest initial public offering to-date, Alibaba did have one of the strongest stock sales on record, surpassing those for Facebook and General Motors. When it begins trading today on the New York Stock Exchange, it is poised to become one of the world’s most impressive Internet powerhouses, a compelling blend of Amazon, eBay, Google and other tech giants. Continue reading Alibaba Raises $21.8 Billion in IPO: Ready to Take On Google

LinkedIn announced last month that it would acquire business marketing startup Bizo for about $175 million. According to a recently unveiled internal document, the move is the latest step toward the company’s goal of entering the expanding B2B marketing space and turning its marketing solutions products into a $1 billion business by 2017. The Bizo acquisition is part of LinkedIn’s plans to become “the most effective online platform for marketers to engage with professionals.” Continue reading LinkedIn Sees Bizo Acquisition as Part of Larger B2B Picture

TV loyalty program provider Viggle, formed in 2010, announced it has acquired San Francisco-based Dijit Media, a b2b platform developer and maker of TV and movie guide apps for mobile devices. Dijit’s primary consumer app is NextGuide, which combines listings from live TV and streaming services such as Amazon, Hulu, iTunes and Netflix for an automated and curated directory of movies and television shows. Financial terms of the deal have yet to be disclosed. Continue reading Viggle Purchases Dijit Media and Popular TV App NextGuide

Microsoft plans to aid entrepreneurship with a new global effort that combines several of its programs to mentor and help fund technology startups. Microsoft Ventures aims to help startups build, innovate and grow. It combines and strengthens existing programs, such as BizSpark and Bing Fund, with plans for new programs involving the Microsoft Ventures Community. The initiative is also looking to provide guidance and market relationships for young B2B startups. Continue reading Microsoft Ventures Program Plans to Steer Tech Startups