McDonald’s is buying Dynamic Yield, an Israeli startup decision-logic technology company, for $300+ million with the aim of better personalizing its menus. The technology will let restaurants vary their electronic menu displays depending on the weather, time of day or regional preferences — and suggest meal add-ons. McDonald’s serves about 68 million customers every day, the majority of whom use the drive-thru window. Chief executive Steve Easterbrook has pushed technology to drive sales and lift the company’s profile. Continue reading McDonald’s Uses Machine Learning to Modernize its Menus

Amazon is previewing WorkMail, a corporate email service that aims to compete with Google Gmail and Microsoft Outlook. Although the corporate email market is heavily congested, Amazon believes there are customer problems not being addressed by any of the existing corporate email providers. With WorkMail, Amazon promises to deliver on two things: simplicity and security. The company also wants to let users keep the interfaces and applications with which they are already familiar. Continue reading Amazon Targets Companies with New Corporate Email Service