LinkedIn Boosts AI, Joins Publishers on In-Stream Video Ads

Business-focused social network LinkedIn says video uploads have increased 45 percent on the platform, year-over-year, so it’s testing the Wire Program for in-stream video ads to run alongside publisher content from Bloomberg, Forbes, NBCUniversal, Reuters and The Wall Street Journal, among others. The B2B social network is also expanding capabilities in Accelerate, its AI campaign creation and optimization offering. The new features are part of LinkedIn’s effort to boost marketer participation in brand-building and engagement among what the company says is a community of one billion global professionals. Continue reading LinkedIn Boosts AI, Joins Publishers on In-Stream Video Ads

CES: A Look at the U.S. Security Risks of Foreign Investment

CTA Vice President of International Trade Ed Brzytwa discussed the sensitive topic of foreign investment transactions with U.S. Department of the Treasury Assistant Secretary for Investment Security Paul Rosen, who runs the Committee on Foreign Investment in the U.S. (CFIUS). Rosen stated that CFIUS was established almost 50 years ago and has been reauthorized by Congress many times. “The mission is to review foreign investments that come into U.S. businesses for national security risks,” he said. “We’re looking to assess who’s getting access to sensitive U.S. assets or getting control of a U.S. company.” Continue reading CES: A Look at the U.S. Security Risks of Foreign Investment