Twitter won a bidding war to live-stream NFL games in a $10 million deal inked in April. Now, this Thursday, the social media company will stream the first such match-up of the 10-game deal, seen as an effort by chief executive Jack Dorsey to revive the company’s dwindling support from advertisers. Viewers can watch the live CBS feed on Twitter’s mobile app and website, with the added value of in-the-moment tweets. Bank of America and Budweiser are two companies that will also stream commercials during the game. Continue reading Twitter to Live-Stream ‘Thursday Night Football’ for First Time

In an effort to lure content creators and better compete with social platforms such as Facebook and Snapchat, Twitter announced that it will share 70 percent of ad revenue with users that upload videos. “Those are much better margins than what a video creator can get on the world’s biggest video site, Google’s YouTube, which pays creators 55 percent of the video ad revenue,” reports Wired. Twitter has reportedly already applied the 70-30 revenue split with some big names, including the National Hockey League and Major League Baseball. However, Twitter is playing catch up; YouTube generates billions of daily video views, and Facebook algorithms have been emphasizing live video in the platform’s News Feed. Continue reading Twitter Now Shares Advertising Revenue with Video Creators

The Walt Disney Company just invested $1 billion for a 33 percent stake in BAMTech, Major League Baseball’s streaming division, with an option to buy “a controlling interest” in the future. BAMTech, which also handles streaming for HBO among other media entities, will be Disney’s partner in creating an ESPN subscription streaming service that will most likely debut by the end of the year, according to Disney chief executive Bob Iger, and offer baseball, hockey, tennis, cricket and college sports. Continue reading Disney, Major League Baseball Partner for Streaming Sports

After a year-long relationship, the National Football League is now one of Snapchat’s Discover partners, the first sports league to have its own media channel there. Beginning in the fall, the NFL will offer news and behind-the-scenes photos in Snapchat’s animation-friendly format, and also package Live Stories, 24-hour diaries that compile and stitch together photos/video from the league and fans. Live Stories will be created for all 256 regular season games and major events such as the NFL Draft and the Super Bowl. Continue reading NFL, Snapchat Partner for Discover, Live Stories, Advertising

Twitter announced lackluster Q2 earnings, with $602 million in revenue for a net loss of $107 million. While the company improved over Q2 2015, when it lost $136.6 million, and monthly active users increased from 310 million to 313 million, its numbers fell short of Wall Street expectations and the company’s stock dropped more than 10 percent in after-hours trading. Despite new deals for live-streaming sports in the near future, the platform is not keeping up with the growth of social rivals such as Facebook, WhatsApp, Messenger, Snapchat and LinkedIn. Continue reading Twitter Struggles with Worst Quarterly Revenue Growth Ever

Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service

Sports coverage in virtual reality is gaining momentum. Jaunt VR, NextVR and IM360 have all shown virtual reality applications for professional baseball, basketball, football, soccer and Daytona 500 auto racing. But sports coverage in VR creates new and unique challenges for producers. For example, VR cameras can’t zoom — a common practice in typical sports coverage — meaning the camera has to be as close to the players as possible, easy for boxing but a tougher proposition for, say, football. Continue reading VR Companies Learn the Ropes in Broadcasting Live Sports

Disney is acquiring a 33 percent stake in the streaming video unit of Major League Baseball’s MLB Advanced Media tech arm. The deal values the unit, dubbed BAM Tech, at $3.5 billion. Terms of the deal also reportedly include a four-year option for Disney to purchase an additional 33 percent stake. The deal raises the prospect that Disney “is poised to expand its range of online-video services,” reports Variety. “The league formed MLBAM in 2000 to launch MLB.tv, one of the earliest Internet-delivered video subscription services. Since then, it has grown the division to operate streaming services of several other companies — including Disney’s WatchESPN.” Continue reading Disney to Buy Stake in BAM Tech, MLB Streaming Video Unit

Although Super Bowl 50 was broadcast only in HD, now media outlets are beginning to deliver live sports in 4K Ultra HD. AT&T’s DirecTV says it plans to deliver as many as 25 MLB Network games live in the new format this year, although its 4K Ultra HD will not feature high dynamic range (HDR). Sony reports it just accomplished a 4K Ultra HD (with HDR) test broadcast on a February 10 soccer match between Mexico and Senegal, in Miami’s Marlin Park. Last year, about 6.3 million UHD TV sets shipped in North America. Continue reading DirecTV Set to Deliver First-Ever 4K UHD MLB Game April 15

Major League Baseball’s fast-growing technology arm and the National Hockey League have announced a $600 million deal involving TV and digital rights to NHL games and related content. MLB Advanced Media will pay $100 million annually for six years to take control of NHL digital and broadcast operations, including NHL.com and distribution of live out-of-market games. The deal is also expected to lead to a fully integrated global hub including live game streaming, video, social media, apps, and statistical and analytical content. Continue reading NHL and MLB Advanced Media Team Up on Digital Global Hub

Yahoo now hosts daily and one-week fantasy sports games, one of the most popular activities on the Internet, with an estimated 57 million fans in the U.S. and Canada. Yahoo, similar to other online destinations, has long hosted season-long fantasy sports but the daily segment has grown rapidly in the last two years. Yahoo stands to make hundreds of millions in new revenue, say analysts. Two companies dominate the category: FanDuel and DraftKings, which are now drawing interest from big name investors. Continue reading Yahoo Hosting Lucrative Daily and One-Week Fantasy Sports

Periscope is trying to repair its relationship with television broadcasters after some users illegally live streamed the Floyd Mayweather-Manny Pacquiao boxing match. The company says it was better prepared to handle takedown requests after the piracy issues involving “Game of Thrones.” Because Twitter owns Periscope, the live streaming app needs to maintain a good relationship with broadcasters. Meanwhile, the U.S. Open golf tournament will not allow live streaming from Periscope or Meerkat. Continue reading Twitter’s Periscope Hopes It Can Coexist with TV Broadcasters

Last year, the MLB Network began testing Statcast, a high-tech system used to measure and track every on-field movement during a ball game that could not previously be measured. Due to a costly radar installation process, the equipment needed to support the system was only previously available in three ballparks. However, MLB recently debuted the system during a Cardinals-Nationals matchup and confirmed the system would now be available for coverage of games at all 30 parks. Continue reading MLB’s Statcast Tech Could Revolutionize the Game of Baseball

Disney is reportedly investing $250 million in DraftKings Inc., a Boston-based online fantasy sports startup. DraftKings enables fans to play fantasy sports on a per-game basis with real money. As part of the deal, DraftKings has committed to spending more than $500 million in future advertising on ESPN’s platforms. While sports fans have enjoyed a variety of options for fantasy leagues from CBS, ESPN, Yahoo and others, the model involved tracking performances across an entire season — and did not involve playing for cash payouts. Continue reading DraftKings: Disney Investing in Online Fantasy Sports Business

The Players’ Tribune, Derek Jeter’s online media platform, has become a preferred channel of communication for athletes who wish to speak their minds about a particular subject. Last week the site garnered some attention when David Ortiz of the Boston Red Sox published an article in which he candidly shared his frustration about a drug related incident dating back to 2003. With assistance from editors, these athletes are able to craft stories that directly speak to their audiences.  Continue reading The Players’ Tribune Allows Athletes to Tell Their Own Stories