Electronic Arts is apparently doing a better job at engaging players over a longer period of time. That’s the conclusion of the company’s chief executive Andrew Wilson, who said that its record-breaking fiscal year is due to live operations of games that run as services, rather than one-time purchases. The goal, he says, is to increase gamers’ engagement, thus growing an audience over time and preventing them from defecting to rival products. Proof that the strategy is working is in the numbers, he adds. Continue reading Electronic Arts Scores Record Year With Games-As-Services

Sony plans to debut a high-end console, PlayStation 4 Pro (formerly “Neo”). Set to ship November 10 for $399, PlayStation 4 Pro will boast a faster processor, more storage, and 4K graphics. Sony will also release a more energy-efficient, 30 percent smaller PlayStation 4, to go on sale September 15 for $299. This console replaces the original PlayStation 4, which debuted November 2013 at $399. All PlayStation 4 consoles will be able to play back high dynamic range images, including, via a software update, older PlayStations. Continue reading Sony to Unveil Two PlayStation 4s: 4K Pro and Smaller Version

While the distinction between paid advertising and editorial content online can sometimes seem blurred, it was recently suggested that Microsoft was paying Machinima partners to post videos featuring the Xbox One. Machinima’s UK community manager revealed in a tweet (that is now deleted) that video partners were receiving an additional $3 per thousand views for videos featuring the Xbox One. In a related story, Electronic Arts is said to be taking a similar approach with its Ronku program. Continue reading Some Question Stealth Marketing Approach for the Xbox One