Apple unveiled two live radio stations on Apple Music, available in 165 countries, and renamed its flagship station, Beats 1, as Apple Music 1. Apple Music Hits will showcase top songs from the 1980s, 1990s and 2000s, and Apple Music Country will highlight country music. Apple Music’s Beats 1, which launched in 2015, has become a popular destination for music listening and offers in-depth artist interviews as well as global exclusives and premieres. The station also promotes human curation and artist camaraderie. Continue reading Apple Music Debuts New Stations, Renames Flagship Beats 1

Since Jimmy Iovine came to Apple in 2014 to revivify Apple Music, the company spent $3 billion to buy Iovine and Dr. Dre’s streaming and headphones company, and doubled its subscriber base from 10 million to 20 million users by 2016. Each user pays a base fee of $10/month. The leap upward is impressive, but the total number of subscribers is still much less than the subscriber bases at Spotify, YouTube and Pandora, all of which offer free, ad-supported versions of their streaming services. Continue reading How Apple Music Differentiates Itself in a Competitive Market

Apple acquired Beats Electronics for $3 billion in May 2014. While it was expected that the Beats Music streaming service would be folded into iTunes Radio to take on Spotify and similar offerings, Apple Music was launched more than a year later. Now, Apple has announced that it plans to officially shutter Beats Music on November 30. A statement on the Beats Music site encourages subscribers to check out Apple’s new service: “Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now.” Continue reading Beats Music to Close Now That Apple Music is Live on Android

Since launching Apple Music on June 30, Apple reports 11 million users have signed up for a three-month trial to access 30 million songs. If they all become paying members, by October the Silicon Valley firm will have half the membership of leading music streamer, 10-year old Spotify. Apple is launching a comprehensive marketing campaign — with billboard, TV and radio ads — for the new streaming service. In the fall, it will roll out its Android version of Apple Music in beta. Continue reading Apple’s Plan to Dominate Streaming Music Off to a Good Start

The new Apple Music service, unveiled during yesterday’s WWDC in San Francisco, will be released for iOS the end of this month and will be coming to Android devices this fall. The service will allow subscribers to stream their favorite music, access curated playlists, and watch music videos and exclusive clips in HD for $9.99 per month. The company is also offering a $14.99 family plan for sharing Apple Music with up to five other people. Apple is adding a global radio station called Beats 1 that will be run by DJ and music producer Zane Lowe. Continue reading Apple Blends Streaming, Social, Radio for New Music Service