Intuit is acquiring global newsletter and email marketing platform Mailchimp in a cash and stock deal valued at $12 billion. Intuit, which makes software products including TurboTax, says it plans to integrate Mailchimp with its QuickBooks accounting software to help small and medium-sized businesses acquire and retain customers, Intuit CEO Sasan Goodarzi said in a statement. Mailchimp has “a lot of customer data. We have all the purchase data,” Goodarzi told investors last week. The deal follows Intuit’s 2020 purchase of Credit Karma for $7.1 billion. Continue reading Intuit Purchasing Email Marketer Mailchimp in $12 Billion Deal