Adblock, the company that blocks online advertising, is now introducing a service that allows website operators to run ads. Adblock Plus’s new service is an extension of the Acceptable Ads program debuted in 2011. A so-called acceptable ad, vetted by Adblock, is smaller, less brash and intrusive and thus, in principle, less irritating. The number of ads in this marketplace, which just debuted in beta, is limited because of how time-consuming it is to vet ads. The service will come out of beta later in 2016. Continue reading Adblock Expands Service with Fresh Take on Acceptable Ads

Adblock Plus, via a partnership with Flattr, will soon launch Flattr Plus, which lets users pay websites for content, a move seen by some as an olive branch to the companies whose revenues have been impacted by ad-blocking software. Adblock Plus has been downloaded over 500 million times, according to parent company Eyeo. Flattr Plus users will be able to specify how much they wish to contribute monthly to the websites they visit. Adblock and Flattr will split 10 percent of the revenue, and the rest will go to publishers. Continue reading Adblock Plus Partners with Flattr for Online Payment System

The use of ad-blocking software is increasing to the point that some advertisers say it could be perilous to the Internet’s economic model. And it’s about to get worse for them. Whereas, now, ad-blocking software is limited to desktop computers, Apple iOS 9 will extend ad-blocking to mobile phones as well. But there could be a solution, say some experts. Advertisers are going to have to create simpler, less intrusive ads to survive. The other option — begging for customers to disable ad-blocking — hasn’t seen much success. Continue reading Advertisers Face an Increase in Ad-Blocking, Search for Fixes