FTC Rule Takes Aim at Fake Reviews, Influence Manipulators

In a unanimous vote, the Federal Trade Commission has banned the use of fake reviews, such as those generated by artificial intelligence, and also prohibits reviews or testimonials that are paid for, even if written by humans. The new rule, finalized Wednesday, also reins in other deceptive practices, like paying for fake social media followers, in an effort to stem misleading practices that are increasingly used by marketers. Generative AI has made manufactured reviews easily available, though the agency’s readiness to seek fines against knowing violators may make fabulists think twice before using them. Continue reading FTC Rule Takes Aim at Fake Reviews, Influence Manipulators

U.S., South Korea Carriers Claim Title of First to Roll Out 5G

Verizon Communications debuted its first 5G wireless service in parts of Chicago and Minneapolis, the same day that South Korean carriers rolled out their services in parts of Seoul. Both groups sped up their 5G launch to lay claim to being the world’s first to offer 5G services. South Korea’s two largest carriers, SK Telecom and KT Corporation (formerly Korea Telecom), claim to be first to sign up 5G subscribers. Being first in 5G is a way to advertise technology strengths, but it’s not very important to consumers choosing their wireless providers. Continue reading U.S., South Korea Carriers Claim Title of First to Roll Out 5G

TikTok to Pay Record Fine After Violating Children’s Privacy

The Federal Trade Commission just inked a settlement with video social network TikTok (which merged with Musical.ly last year) over the charge that its app illegally collected children’s personal information. A large percent of users are under 13, and the personal information collected — without asking for parental permission — included email addresses, names and schools. The site refused to delete video and other data when requested by some parents. The FTC said the $5.7 million settlement is a record for a child privacy violation. Continue reading TikTok to Pay Record Fine After Violating Children’s Privacy