Shazam has introduced a new augmented reality platform that will let brands connect with users of the popular music recognition app. The Shazam app also has visual recognition technology, so users can scan objects and packaging. Now, when users scan mini Shazam codes on products, the app will open interactive content such as games, animations and product visualizations. Starting next month, Shazam is bringing the AR technology to its existing user base that numbers in the millions. Continue reading Music Recognition App Shazam Taps into Augmented Reality

Starbucks will soon allow its customers to place orders using the company’s mobile app. The service will have a test run before the end of the year and will roll out nationwide shortly after. The idea is to make the order/purchase process more convenient while reducing wait times at locations. The feature should also make it easier for those who place large orders. The move may be a natural next step for some, since a growing number of customers already use the mobile app at checkout. Continue reading Starbucks Mobile App to Add Feature: Online Orders for Pickup

Square has announced a new partnership with Whole Foods, that will bring its payment technology to the upscale grocery store. Whole Foods will use iPads mounted in the Square Stand holder at the specialty food and beverage counters that line the stores’ walls. Customers will have the option to pay for their orders by card, or with payment credentials saved in the Square Wallet app on their smartphones. This is Square’s biggest deal since its partnership with Starbucks in 2012. Continue reading Digital Payment Company Square Signs Deal with Whole Foods

Virgin Atlantic Upper Class passengers became the first air travelers to benefit from wearable technology while flying into London Heathrow airport this week. Concierge staff has begun using Google Glass and the Sony Smartwatch to give a more personal customer service experience by greeting travelers by name and keeping them updated on their flight status. Down the line, wearable tech may even be used to track travelers’ food and beverage preferences. Continue reading Virgin Atlantic Turns to Wearable Tech for Enhanced Service

Beverage giant Coca-Cola has unveiled its multi-year initiative called “The AHH Effect,” produced with ad agency partner Wieden+Kennedy. The campaign will leverage the trend of mobile becoming a first screen for younger demographics and eventually plans to include dozens of digital games and other “snackable” digital experiences. The initiative also marks the first all-digital campaign for the company and a new approach to marketing. Continue reading Coca-Cola Goes All Digital with Focus on Teens and Mobile