The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects

The new chair of the U.S. Federal Trade Commission, Edith Ramirez, says that the agency will pursue a more active role in policing companies that gather large amounts of data, and that the FTC will not hesitate to sue for privacy and security violations. Ramirez wants more transparency from companies that collect consumer data, as well as to keep this data anonymous. Ramirez did not provide specifics regarding how the FTC will enforce data protection guidelines. Continue reading New FTC Chair Warns Companies About Consumer Data Privacy

As part of its ongoing effort to generate more traffic and potential advertising revenue, Twitter is testing new ways of bringing more television content to its platform. Currently, the company is testing a new feature in which links to TV shows appear as Twitter cards in a user’s Timeline. The cards’ click-through feature provides links to the show, related tweets and accounts that might be relevant to fans of that show. Separately, the company has announced that several updates to TweetDeck will make it faster and more convenient to use. Continue reading Twitter Tests TV Trending Feature and Upgrades TweetDeck

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley

Nordstrom recently tested new technology in their stores in order to learn more about their customers. The system tracked customers’ movements by following their smartphone Wi-Fi signals while in the store. Nordstrom’s system is similar to what online retailers do to track customers’ online movements. Nordstrom is one of many retailers that are using in-store tracking and monitoring technologies, yet there are concerns of privacy. Continue reading Big Data: Retailers Experiment Tracking Shoppers In-Store

A recent marketing study by research firm Vision Critical questions whether companies are using social tools such as Twitter, Facebook and Pinterest to effectively connect with customers. The study suggests that companies may not be fully utilizing the Big Data available to them. Vision Critical suggests that different social media platforms should be approached in different ways, based on the purchasing behavior of consumers and how social media influences their decisions. Continue reading Retailers Need Social Media Strategies to Drive Engagement

Humans and machines have evolved together over time. Within the past 200 years, technology, and human use of it, has significantly improved beyond most expectations. But the Internet, digital technologies and the mass number of mobile devices, offers massive amounts of data that require new ways of analyzing it. Irving Wladawsky-Berger suggests that cognitive systems can perform the task, and help make new determinations on a much larger scale. Continue reading Advancement of Human Intelligence and Cognitive Systems

The Israel Conference is scheduled for May 30-31 at the Luxe Hotel on Sunset Boulevard in Los Angeles. The two-day event will feature 75 speakers discussing innovation, technology and design as part of a collection of keynotes, panel discussions and special networking events. New this year is FutureFest, in which emerging technologies and consumer products will be presented to judges, including prominent VCs and CEOs of multinational companies. Continue reading The Israel Conference Returns to Los Angeles this Month

A group of academics, business executives and journalists recently gathered at the MIT Media Lab to discuss the concept of Data-Driven Societies. Alex Pentland, a computational social scientist at the Media Lab and a leading mind in the area of Big Data, hosted the meeting and discussed how increasing amounts of important information are becoming readily available on vast scales and are often all about consumer behavior. Continue reading Meeting of the Minds: Discussion on Data-Driven Societies

In an effort to shield cloud software and big data developers from certain types of litigation currently affecting the mobile phone industry, Google introduced a “patent pledge” last week. The pledge, which is similar to a non-aggression pact, involves 10 patents related to Google’s MapReduce technology. The company says developers are free to use or sell the technology without concern regarding future lawsuits. Continue reading Patent Pledge by Google to Shield Software from Lawsuits

Alex ‘Sandy’ Pentland is one of the world’s most-cited computer scientists and was also named one of the world’s seven most powerful data scientists by Forbes. As a pioneer in Big Data, he discusses his distinctive view of the field, revealing his belief in the power of Big Data to inform about people’s behavior rather than just about their beliefs. Pentland is also interested in how that concept relates to business. Continue reading Big Data Pioneer Excited About Reinventing Human Society

In an example of Big Data’s growing influence, New York City’s Department of Environmental Protection requested help in cracking down on restaurants illegally pouring cooking oil into sewers. It called upon the city’s Office of Policy and Strategic Planning, “a geek squad of civic-minded number-crunchers.” Using public data, they were able to track illegal dumping with 95 percent accuracy. Continue reading New York Geek Squad: Big Data Helps to Improve City Life

NAB announced that next month’s show in Las Vegas will feature 10 up-and-coming media and entertainment companies invited to participate in the new SPROCKIT program. Selected for their innovative video, mobile, social and analytics technologies, the market-ready startups participating in the program are expected to provide a glimpse into the future of content creation, management and delivery. Continue reading 2013 NAB Show: Startups Invited to SPROCKIT Program

During a presentation at last week’s GigaOM Structure:Data conference in New York, Ira “Gus” Hunt, the CIA’s chief technology officer, detailed the Agency’s vision for collecting and analyzing information people put on the Internet. The presentation came just two days after it was reported that the CIA is about to sign a cloud computing contract with Amazon worth up to $600 million over 10 years. Continue reading CIA Discusses Plans for Collecting and Analyzing Big Data

The symbiotic ideas of controlling your online personal data and the value of big data analytics to companies were major themes during the March 19-20 New Digital Economics conference produced by STL Partners. Thought leaders addressed personal privacy concerns that could lead to a social movement and industry self-regulation as well as changes to how companies manage strong relationships with their customers. Continue reading New Digital Economics Conference: Big Data Versus Privacy