Apple pushes apps as a way to make the iPhone a must-have device. Google pushes mobile websites, to make money from digital search and the data it collects. What’s a digital publisher to do? More and more of them are finding it onerous to maintain both. Although apps are ideal for loyal users, they require users to download them. Web pages appear to be a better way to attract new users. Apps currently dominate, but there’s some indication that publishers that must choose between the two, pick their website. Continue reading Apps vs. Mobile Web: Apple, Google Compete for Publishers