Lyft Media is the new business unit under which the ride hailing company is consolidating its advertising sales activities. More than two years since Lyft acquired Halo Cars Inc., manufacturer of car-top digital monitors, it is renewing its focus on generating ad revenue. In-car tablets that show advertisements in addition to letting riders track routes, control music and tip and rate their drivers are being testing in Los Angeles and by year’s end will be in 25 percent of Lyft vehicles there and in Washington D.C., Chicago and San Francisco. Continue reading Lyft Media Aims to Expand Multi-Platform Digital Ad Presence

In October 2017, Alphabet debuted a partnership with Toronto to further the goals of a smart city. Dubbed Sidewalk Labs, Alphabet plans to observe and measure how people live, to optimize city streets. To that end, Alphabet just launched another venture under the Sidewalk Labs rubric, Coord, intended to utilize the company’s cloud-based platform to streamline transportation networks. Separately, ride-sharing competitors Uber and Lyft, with 13 other companies, signed a shared “mobility pledge” to enable more livable cities. Continue reading Alphabet, Uber and Lyft Take Actions to Promote Smart Cities