Artificial intelligence promises to change the way media content is produced, distributed and consumed. It even alters the nature of media itself. None of us, inside or outside of the media industry, is fully ready for what AI is about to bring about. So, to chart the course of this AI-driven future, the Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. Continue reading ETC’s Synthetic Media Summit Scheduled for June 8 at USC

On April 1, after students presented their ideas for AI-Assisted Experiences during ETC’s latest student challenge, a group of leading tech executive judges engaged the students in a spirited discussion of possibilities, opportunities and ethics related to artificial intelligence. Interactive Media and Game Design senior Toby Zhao and Universal Pictures’ Sherry Wong discussed the uses and limitations of AI in today’s creative process. Psychology graduate Erik Rollins asked whether the industry is thinking about how AI will influence society. Epic Games CTO Kim Libreri responded that society needs standards that will let us know when something is real versus synthetic or altered. It is already too easy to distribute manipulated or false information and rile people up, he said. Continue reading Executives Evaluate AI Proposals for ETC Student Challenge

The Entertainment Technology Center @ the University of Southern California (ETC) held its 8th annual Studio Technology Leaders Dinner this week, which coincided with the 26th anniversary of ETC’s founding. Executive director & CEO Ken Williams noted that the event, which was underwritten by supporting sponsor Equinix and contributing sponsor WekaIO, would honor industry leader Leon Silverman with the Bob Lambert Technology Leadership Award and feature a panel to examine some of the industry’s most pressing issues in “Media Fundamentals in Flex: Conflict, Chaos or Collaboration.” Continue reading Hollywood Technology Execs Gather at Annual ETC Dinner

At NAB 2018 in Las Vegas, a panel of Hollywood leaders described the progress of high dynamic range (HDR) as part of the motion picture, TV, and home entertainment pipelines. They also revealed some of the pitfalls that continue to bedevil adoption of the new standard, as well as spell out the changes that need to take place for HDR to be fully embraced. Sony Pictures Entertainment senior vice president, technology Bill Baggelaar noted however that, “consumers have a preference for HDR,” underlining its inevitability. Continue reading NAB 2018: Hollywood Pushes HDR Production, Post – Part 1

Much of the spotlight for HDR has been in the theatrical space, but this NAB panel highlighted the move towards high dynamic range in home entertainment. The limited number of HDR hero monitors is only one of the challenges addressed, with the panel also focusing on the issue of judder and several other issues that the industry must address before HDR can become widely adopted. Direct view cinema displays, with true HDR capabilities, are also poised to make an impact. Continue reading NAB 2018: Hollywood Pushes HDR Production, Post – Part 2

At AMIA’s The Reel Thing conference in Hollywood, Sony Pictures Entertainment senior vice president of technology for production and post production Bill Baggelaar presented a session on HDR video mastering for classic cinema. He first hoped to dispel myths about high dynamic range. “I’ve heard that you need sunglasses to watch HDR, that filmmakers will hate it and that it will be too hard to deliver,” he said. “People also worry that there are too many formats, with HDR10, Dolby Vision, HDR10+ and HLG.” Continue reading Sony Pictures Masters Classic Films in High Dynamic Range

In a panel organized by Colorfront’s Bruno Munger and moderated by British Cinematographer magazine editor Ron Prince, a group of executives and engineers tackled the topic of HDR workflow in post production. Netflix production engineer for original content Chris Clark pointing to shows like “Marco Polo,” noting that, “Netflix is obviously really excited about HDR.” The company now sets up a pipeline that enables any production to “flip to HDR” if they want to. “We are all about future-proofing,” he said. Continue reading HPA Tech Retreat: How the Pros Handle HDR in Post Production