Augmented reality in 2018 was “interesting, with projections being exceeded,” said NorthSouth Studios’ Bill Newell, who moderated a panel on the topic. He asked what AR experience stood out this year. IBM’s Elizabeth Kiehner, who reported on the new partnership between IBM’s Watson and Unity, was enthused over Legos’ AR app. “But I am more interested in AR as it pertains to enterprise,” she said, enumerating breakthroughs in AR for factory workers and healthcare, including surgery and cancer treatment. Continue reading CES Panel: Where the Augmented Reality Experience Is Going

Industry execs gathered for a CES panel to discuss the challenges brands are now facing with AR and VR. According to NorthSouth Studios chief executive Bill Newell, the most impactful events for AR in 2017 were Apple and Google’s introduction of AR development kits. But he acknowledged that convincing big brands to consider AR or VR projects is still a major challenge for the creators of those experiences. At the agency Firstborn, senior vice president business planning Gabe Garner says his company is always honest about the return on investment, which won’t match up with traditional media. Continue reading Brands Face the Challenges, Promises of AR/VR Experiences