While this year’s TV Upfronts were packed with celebrity appearances and musical performances, the focus had clearly shifted from scheduling to content that could be watched anytime and anywhere and the technologies that facilitate ad insertions and brand messaging opportunities. In addition to changing viewer habits, streaming and binge watching have resulted in new priorities for program services, now focused on libraries that amount to inventory by the ton, according to reports from the television industry’s annual New York pitch event for advertisers. Continue reading Ad Tech, Brand Messaging Take Center Stage at TV Upfronts

While Netflix bingers may be accustomed to the occasional “Are you still watching?” interruption, some subscribers are now experiencing 10- to 20-second promotional videos, and complaints have suggested that the videos cannot be skipped or muted. Similar to traditional commercials, the videos appear between episodes, reminding users about various series available on the streaming service. The company explained on Sunday that it is merely testing the promotional videos and they can actually be skipped. Netflix did not indicate how many of its more than 100 million subscribers are experiencing the tests. Continue reading Netflix Is Testing Promotional Videos That Play During Binges

In the new age of streaming (and often binge-watching) video content across multiple platforms, the distinction between movies and TV shows has become blurred. The Emerging Issues Task Force, a part of the non-profit Financial Accounting Standards Board (FASB), is recommending a change that would impact the profits of today’s TV shows. Calling the difference between such shows and movies as “no longer relevant” for gauging companies’ finances, the new accounting rules would let TV producers track costs the same way movie producers do. Continue reading New Accounting Rules Could Impact the Profits of TV Shows

Call them Gen Z, or Plurals or Centennials. But whatever you do, don’t call these 14- to 19-year-olds millennials. During one of NAB’s Future of Cinema sessions, ETC Immersive Media Initiative lead Phil Lelyveld described Gen Z and what makes them distinct from the much more familiar millennials. For starters, he said, they spend only 13.2 hours a week watching TV, the lowest number of any preceding generation. Lelyveld also noted that the exact definition, by age, of Gen Z is undetermined, but behaviors are clear. Continue reading NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

According to Deloitte’s 2018 Digital Media Trends Survey, U.S. consumers are now spending about $2 billion per month to watch their favorite TV shows and movies via streaming video services such as Netflix, Amazon and Hulu. The survey notes that 55 percent of U.S. households subscribe to at least one such service — a significant increase from 2009, when it was just 10 percent — and the average customer pays for three. Conversely, the survey found that pay-TV subscriptions like cable and satellite are down to 63 percent from 74 percent in 2016.

Continue reading Americans Now Spend $2 Billion Monthly on Streaming Video

The TV Time app, which boasts a million daily users, now offers filterable, personalized recommendations to help organize your viewing selections. With programming spread across multiple services, it is often a challenge to keep up with what’s out there, what’s new, and what you might enjoy. Based on a user’s viewing habits and behaviors across multiple services (such as Netflix, Hulu and cable), the app makes recommendations and helps users track what they’re watching while connecting with other fans after episodes.

Continue reading TV Time Adds Personalized Recommendations to its Features

In his annual HPA Tech Retreat address covering all the events in Washington, DC related to copyright law and other entertainment-related issues, Thompson Coburn attorney Jim Burger gave a tutorial on copyright basics he dubbed Copyright 101, and provided an overview on some of the issues related to the Library of Congress and the Music Modernization Act. But the majority of his focus was on the brouhaha over net neutrality and its recent repeal by the Republican-dominated (and chaired) FCC. Continue reading HPA 2018: Washington Update on the Future of Net Neutrality

On Black Friday, Snapchat introduced Promoted Stories, a new advertising format that allows marketers to get their messages to more users. The company’s existing Story feature is a stitched-together collection of photos and videos that disappears 24 hours after it is shared. Any Snapchat user (including a business or brand) can create a Story, but it will only be visible to that user’s followers. Promoted Stories, however, which will appear on the Stories page in the Snapchat app, will be pushed out around the country. Continue reading Snapchat Intros Wide-Reach Promoted Stories for Advertisers

Waiting for a video to buffer may become an annoyance of the past. Researchers at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) are working on streaming algorithms that use AI to improve load rates and, thus, reduce buffering. Dubbed Pensieve, the new technology relies on machine learning to navigate the often-chaotic and ever-changing conditions of networks in real-time, based on a system of rewards (when the video loads smoothly) and penalties (when it’s interrupted). Meanwhile, Netflix is working on its own AI solution to address buffering. Continue reading MIT and Netflix Testing AI-Based Algorithms to Curb Buffering

Streaming hub Reelgood, which offers viewers a guide for tracking content across more than 300 streaming video services, recently acquired Netflix Roulette, a service that randomly selects Netflix titles for its users. As part of Reelgood, the Netflix Roulette tech will be used as a feature to randomly select titles from a wide range of streaming services such as Amazon, HBO, Hulu, Showtime and Starz. This could appeal to viewers who are overwhelmed by choices or simply tired of switching between services looking for content. Continue reading Reelgood Buys Netflix Roulette for Picking Shows at Random

This year, 500 scripted TV shows will vie for viewers’ attention. Now, some tech leaders are turning up the heat by entering the original programming market: Apple has budgeted more than $1 billion for original content; Google will spend up to $3 million per episode; and Facebook said it is willing to spend $3 million to $4 million per episode. A few cable companies, including A&E and WGN, are withdrawing from scripted content but, with three tech titans in the game, the competition for eyeballs will be fierce. Continue reading Three Tech Titans Up the Ante in Scripted TV Programming

Netflix chief executive Reed Hastings thinks it’s a win-win for movies to play in theaters and stream to the home, comparing the former to going out to dinner, and the latter to cooking at home. Saying it is “inevitable that the current window system breaks down,” Hastings believes that audiences will still pay for the communal experience of a movie theater. He also stated that, although he had argued for net neutrality in the past, he currently believes it is not Netflix’s primary battle anymore. Continue reading Netflix’s Hastings Says Streaming Can Coexist With Theaters

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing

According to the seventh annual edition of the Ericsson ConsumerLab TV & Media Report, the weekly amount of time that consumers spend watching TV and video via mobile devices has increased 85 percent over the last six years. The report notes that 1.1 billion consumers now use their smartphones or other connected mobile devices to watch streaming video. Average time watching mobile video has jumped more than 200 hours a year since 2012. Overall TV and video viewing is up 1.5 hours per week, while there has been a 2.5 hour per week decline in television fixed screen viewing. Continue reading Watching Video on Mobile Devices Increases 85% Since 2010

In partnership with Lionsgate and Starz, Vimeo has opened a TV storefront in the model of iTunes, meaning viewers can purchase shows rather than stream them. Available series include “Orange Is the New Black,” “Casual,” “The Royals,” “Mad Men,” and “Weeds” as well as the entire Lionsgate catalog, which adds “Nurse Jackie,” “Boss,” “Blue Mountain State,” and “Manhattan.” Vimeo has been focused on improving its video-on-demand business, including buying VHX, a video distribution platform, and making its own original content. Continue reading Vimeo Refreshes Creator Pages and Launches New TV Store