In the fight against counterfeiting, Amazon has introduced Project Zero, which allows brand owners to delete listings they deem to be fake. This is the first time that Amazon has shared responsibility for policing counterfeiting, reasoning that it is more efficient for brands than navigating the company’s reporting process. After testing Project Zero with 15 brands for several months, Amazon will begin to select and invite additional brands, with the goal of making it available to all brand owners at some unspecified future date. Continue reading Amazon’s Project Zero Lets Brands Delist Counterfeit Goods

In the “risk factors” section of its annual report, e-commerce leader Amazon listed counterfeit products, stating that the company may be “unable to prevent sellers in our stores or through other stores from selling unlawful, counterfeit, pirated, or stolen goods, selling goods in an unlawful or unethical manner … or otherwise violating our policies.” This is a first for the tech giant, which had never discussed the ongoing problem. In principle, it has a “zero tolerance” policy but the site is full of merchants selling knockoffs. Continue reading Amazon Has Growing Problem of Third-Party Counterfeiters