Marketing executives across all industries are woefully ignorant how to handle mobile platforms, according to a recent Adobe report on Digital Distress. Only 9 percent of marketers are confident they’re doing digital marketing properly and 83 percent haven’t been formally trained in any capacity on mobile marketing. Michael Becker, market development & strategic advisor for Somo Ltd., intends to chip away at that ignorance. Continue reading Entertainment Media: Marketing Strategies for Mobile Platforms

Qualcomm is upping the ante in the automotive space with Snapdragon Automotive Solutions in the QNX CAR Platform for Infotainment, which supports high-performance video and graphics capabilities for connected infotainment systems. The solutions are designed for a more interactive in-car experience, and allow things such as streaming movies and music directly to the vehicle with multiple tasks executed in different locations within the car. Continue reading Qualcomm: Pursuing Next-Gen Connected Car with Snapdragon

The Audi of the future is more than mere transportation. In a CES keynote presentation, Professor Rupert Stadler, chairman of the board of management of Audi AG, demonstrated how the “connected car” is redefining today’s automobile with an array of innovations that include piloted driving and “a new dimension of in-car entertainment.” Audi cleverly cast Kunal Nayyar of “The Big Bang Theory” to introduce and host the tech-heavy presentation. Continue reading Audi Connects with Future of Mobility in CES Keynote Address

According to Bob O’Donnell, founder of TECHnalysis Research, demand for phablets (larger smartphones approaching tablet dimensions) is growing so quickly in parts of Asia, Europe and Brazil that the odd-sized devices are expected to outsell traditional smaller tablets in 2014. O’Donnell forecasts that 175 million phablets will be sold worldwide next year, as compared to an estimated 165 million smaller-sized tablets (featuring screens that are 8 inches or less). Continue reading Mobile Forecast: Will Phablets Outsell Small Tablets in 2014?

Charles and Kai Huang, co-founders of RedOctane (“Guitar Hero”), have teamed with Coleman Fung, founder of OpenLink, to form interactive fitness startup Blue Goji. The company recently launched Goji Play, a $99 set of exercise equipment-friendly game controllers with velcro straps, that encourages users to play games while working out on a treadmill, elliptical machine or stationary bike. An activity tracker measures how quickly you’re moving, and powers game characters. Continue reading Goji Play Transforms Fitness Equipment into a Game Machine

Apple’s iBeacon and its Bluetooth Low Energy technology may soon revolutionize the way we interact in the physical world — and it’s already built into most iPhones. The technology is growing as more retail stores install sensors to track shoppers. It is also relatively inexpensive and easy to install. And instead of people having to launch an app or whip out a credit card when they’re out and about, their phones will do it for them — automatically. Continue reading Will iBeacon Revolutionize Interactions in the Physical World?

Sensor devices used to track shoppers are becoming more commonplace in shopping malls this holiday season. The devices, often scattered through malls to identify shoppers’ movements, help retailers track how long people are waiting in line and pinpoint where they’re shopping. Some even use heat maps to show where within a store most people are gravitating. The Future of Privacy Forum estimates that approximately 1,000 retailers are using sensors. Continue reading More Retailers Tracking Shoppers with Sensor Technologies

When Apple released iOS 7 in June, the company incorporated a proximity-based service called iBeacon that is now being used in retail stores. Mobile retail app developer Shopkick recently announced a service called ShopBeacon that uses iBeacon technology to track customers when they enter and move around the store, and allows the business itself to interact with the customers as they shop. ShopBeacon’s first official trial partner is Macy’s. Continue reading Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

The world’s most powerful smartwatch will soon be released, and it wasn’t created by Apple or Google, but a 19-year-old college dropout. The Kickstarter-funded product, named Neptune Pine, will be able to ship as soon as it has FCC approval and the Kickstarter funds are delivered for mass production. The project’s video depicts a working prototype with a 2.6-inch frame, front- and rear-facing cameras, and Web browsing, among countless other features. Continue reading Neptune Pine Smartwatch is Just as Capable as a Smartphone

Google’s Android-powered Nexus 5 is now available with many of the features that were leaked prior to its release. The new smartphone includes an upgraded 4.95-inch 1080p display, Corning Gorilla Glass 3, 2.3Ghz quad-core Snapdragon 800 processor, and 2GB of RAM. It shows off the latest Android 4.4 technology, also known as KitKat, and it can be purchased on the Google Play Store today in 16GB ($349) or 32GB ($399) models. Continue reading Google Nexus 5 Smartphone Now Available for Android Fans

Sony’s new flagship Android phone, the $650 Xperia Z1, is now available in the U.S. The 5-inch phone features a massive 20.7-megapixel camera and can attach additional lenses. The company is also introducing its 6.4-inch Xperia Z Ultra, with a 4G LTE option, and its $200 SmartWatch 2 this week. The SmartWatch 2 will compete with Samsung’s Galaxy Gear, the Pebble, Qualcomm’s Toq and a slate of new wearable devices expected to launch soon. Continue reading Sony Launches Pair of Xperia Android Phones and SmartWatch 2

The Consumer Electronics Association launched a promotional campaign called “Innovating Safety” last week to emphasize that CE devices and automobiles can work together safely. The campaign is designed to inform consumers and lawmakers about the many devices that support driver safety, such as Bluetooth kits and teen tracking. The campaign launched during a policy forum in Washington, D.C. that addressed distracted driving. Continue reading CEA Launches New Campaign to Promote Car Gadget Safety

Major League Baseball is launching a new initiative involving customized features for its At the Ballpark app that will make attending games a more interactive experience for sports fans. The app will use Apple’s iBeacon indoor mapping, a new feature of the company’s recently released iOS 7, for a customized stadium experience. Apple’s mapping tool addresses the limitations of using GPS indoors. MLB and Apple have been working on the project since February. Continue reading Apple and MLB Team Up for Interactive Ballpark Experience

Wireless charging has yet to enter into the mainstream market and has seen little development. But a relatively unknown startup, Ossia, has developed wireless powering technology called Cota that it hopes to bring to market and change the way businesses and consumers power their devices. It uses a wireless spectrum similar to Wi-Fi and Bluetooth to safely deliver power, and has the potential to easily power common devices in a seamless way. Continue reading Startup Ossia Unveils Wireless Power Charging Technology

During yesterday’s press event at company headquarters in Cupertino, Apple CEO Tim Cook unveiled the iPhone 5s touting a 64-bit A7 processor with twice the number of transistors as its predecessor, promising speeds twice as fast. As rumored, the company is also offering the lower-cost iPhone 5c with polycarbonate design, starting at $99 with contract. In addition, Apple announced that its iTunes Radio service and redesigned iOS 7 are both scheduled to launch next week. Continue reading Apple Unveils New Smartphones, Sets Launch of iTunes Radio