TunesMap believes every song has a story. After 10 years of development, the company will debut a product intended to fill an empty space in the digital music industry: liner notes. Online streaming music has grown to be a huge success, but it still lacks all the materials that once graced the album, including lyrics, songwriting credits, thank-you lists, essays, artwork and other information. TunesMap, founded by music supervisor G. Marq Roswell, will debut an Apple TV app for Sonos speakers in November that will uncover “the greater cultural context around any song” and offer a feed of links to relevant material, photographs and videos. Continue reading TunesMap to Offer Liner Notes and More for Streaming Music

IBM is launching commercialization of its artificial intelligence technology Watson with the hope of growing it into a multibillion-dollar enterprise. Big Blue has already invested billions of dollars and, currently, a staff of 10,000 employees to evolve Watson, which was launched as a business unit in 2014. The effort is beginning to pay off, as Watson is now assisting in diagnosing cancer. IBM is also marketing its AI in TV ads featuring Watson bantering with Nobel laureate Bob Dylan and tennis celebrity Serena Williams. Continue reading IBM Looks to Commercialize Artificial Intelligence with Watson

In 2013, the interactive music video for Bob Dylan’s “Like a Rolling Stone” (directed by Vania Heymann) signaled a new wave of interest in interactive video. Although interactive media has been around for a long time, enthusiasts say that interactivity is now ready to make bigger inroads in entertainment and advertising. Web-based standards means that interactive videos can play across multiple platforms; it’s a way to differentiate content in a crowded market and, most importantly, click-through rates are impressive. Continue reading Startups Promote Interactive Video for Next-Gen Storytelling

Pop star Taylor Swift’s new music video “Blank Spaces” comes with an app that offers fans an interactive experience in the video’s pristine mansion setting. The app is available for iOS and Android, and it gives viewers a chance to explore the scenes featured in the music video, see Swift dance just a few feet away, and discover Easter eggs with extras such as Polaroids. This app may point to the future of music videos, and could provide an ideal testing ground for virtual environments. Continue reading Taylor Swift Music Video Offers a New Take on Virtual Reality

Musical acts looking to attract greater attention around the time of an album release are opening “pop-up” stores, which are temporary venues that seem to surface out of nowhere. They most often are constructed in an urban location, typically in an already existing retail store of some kind, and sometimes close after only 24 hours. Various artists, such as One Direction and Bob Dylan, have recently used pop-up stores to promote music and sell merchandise to fans. Continue reading Musicians Using Pop-Up Stores to Generate Buzz for Albums