While Netflix bingers may be accustomed to the occasional “Are you still watching?” interruption, some subscribers are now experiencing 10- to 20-second promotional videos, and complaints have suggested that the videos cannot be skipped or muted. Similar to traditional commercials, the videos appear between episodes, reminding users about various series available on the streaming service. The company explained on Sunday that it is merely testing the promotional videos and they can actually be skipped. Netflix did not indicate how many of its more than 100 million subscribers are experiencing the tests. Continue reading Netflix Is Testing Promotional Videos That Play During Binges

Symphony Advanced Media reports that Netflix is becoming more popular than broadcast networks among millennials. According to the firm’s latest multiplatform data, the top four series between September 21 and January 31 for viewers 18-24 were all from Netflix: “Making a Murderer,” “Master of None,” “F Is for Family” and “Marvel’s Jessica Jones” (followed by Fox animated comedies “Bob’s Burgers” and “Family Guy”). The research “is a telling indicator of just how popular programming from the streaming world can be relative to that on the broadcast networks,” suggests Variety, “a comparison not easy to make in an era of limited visibility for audience measurement of OTT content.” Continue reading Millennials Prefer Netflix Programs Over Broadcast TV Series