Santa Monica-based Snapchat announced a new Monetization Program for content creators this week that will feature expanded revenue opportunities and evolving rewards. Beginning February 1, creators that have at least 50,000 followers and post at least 25 times each month to Saved Stories or Spotlight videos will have the option to place ads in videos that are longer than one minute. Eligible creators would also need to meet one of the following criteria in the most recent month: 10 million Snap views, one million Spotlight views, or 12,000 hours of total view time. According to Snap, Spotlight video viewership is up 25 percent year-over-year. Continue reading Snapchat to Empower Creators with Video Monetization Plan

Apple plans to leverage the recently passed tax legislation, said to be the most important in 30 years, by bringing $350 billion back to the United States over the next five years. Of that, $252 billion in cash was held abroad; Apple keeps 94 percent of its total cash outside the U.S. A provision in the new tax code allows a one-time repatriation of corporate cash held in other countries. The move is consistent with Apple’s long-time stance that it wouldn’t bring the cash back until the tax code changed. Continue reading With New Tax Legislation, Apple to Repatriate $252B in Cash

In an effort to encourage more digital movie sales, Sony’s new initiative, Vudu Extras+, is letting people who buy movies via Walmart’s online video service share extras like behind-the-scenes footage on Facebook and Twitter. The idea is that if added bonus content is available, people will be willing to pay for it — and happy to share. Sony says 40 percent of people who buy Blu-ray discs usually watch the extras, which is reason enough to offer this new option. Continue reading Sony Launches Shareable Extras to Inspire Movie Purchases