Amazon is readying a new service, code-named Space Needle, designed to help businesses better analyze their growing collections of data. The service — which will compete with IBM, Microsoft, SAP, Tibco and others in the lucrative business intelligence space — could help the Amazon Web Services cloud-computing division secure more customers by housing more of their data. Amazon is in a strong position for an add-on service; clients such as Airbnb, Netflix, Nike and Pfizer already store their proprietary data on AWS. Continue reading New Analytics Service from Amazon to Make Better Use of Data