Google Reconsiders Micro-Targeted Ads Ahead of Election
By Debra Kaufman
November 25, 2019
November 25, 2019
Google is tweaking its policies in advance of the 2020 presidential election. The company has decided to restrict just how minutely political advertisers can target an online audience. While advertisers will still be able to target ads based on age, gender, location and content of the websites that users visited, they will no longer be able to target audiences based on public voter records or political affiliations described as “left-leaning,” “right-leaning” or “independent.” Meanwhile, social giant Facebook is considering a similar move. Continue reading Google Reconsiders Micro-Targeted Ads Ahead of Election