Turbo Tax ran a 30-second spot on ESPN’s “SportsCenter” this past weekend, marking the first “programmatic” ad for the sports network. Turbo Tax purchased the ad time through a Web-based auction, a model that is part of a new initiative recently announced by ESPN. The ad ran during the Saturday 1:00 am broadcast from a giant video screen on the show’s set, and was introduced by an anchor who said, “SportsCenter will be right back in 30-seconds.” This approach could lead to a major shift in the current advertising model. Continue reading ESPN Airs First Programmatic Ad During SportsCenter Episode

Amazon announced in a fourth-quarter earnings conference call that it might be raising prices on shipping fees through its Amazon Prime program. The $79-a-year shipping service could go up in price by as much as 50 percent, increasing the company’s bottom line by close to $500 million. The announcement came as a pleasant surprise to investors following a slow holiday season for Amazon and its lowest growth rate in several years. Continue reading Amazon Says It May Increase Shipping Fees of Prime Service

A number of companies are making moves toward launching Internet TV services that would be available on any mobile device and allow for easier navigation and recording in the cloud, among other features. Sony claims to be close to testing a cloud-based TV service, while Verizon has purchased an Internet TV service developed by Intel. Meanwhile, Amazon is said to be working on a set-top box for delivering streaming video, and Apple is approaching content companies to pitch its own solution. Continue reading Some Companies Moving Toward Offering Internet TV Services