According to Branch, which analyzes mobile app growth and tracks ad conversions, since Apple’s updated iOS asked users if they wanted to be tracked by apps, only 25 percent have agreed. That response has “been pretty devastating for … the majority of advertisers,” suggests mobile analyst Eric Seufert. Advertisers on social network Facebook have seen a particularly strong impact, according to media buyers who noted that not being able to reliably determine how many sales clients are making means it is challenging to figure out which ads are working. Continue reading Marketers Struggle as Facebook Users Decline to Be Tracked

Apple and Google are getting pushback from such companies as Netflix, Epic Games and Valve that have complained the tech behemoths collect too high of a tax for residing in their app stores. The number of such complaints has risen significantly, and new ways of reaching users has led some companies to avoid app stores altogether. That, combined with competition from those new sources and regulatory scrutiny threaten what has thus far been a source of billions of dollars in revenue for Apple and Google. Continue reading Some Developers Fed Up With Apple, Google App Store Taxes

President Obama’s appearance on Zach Galifianakis’s Web series “Between Two Ferns” has sparked some controversy. Obama’s plan was to inform young adults about the Affordable Care Act. The video received over 3 million views within the first few hours after going live, and HealthCare.gov generated a 40 percent increase in visitors. However, some are unimpressed by the president’s appearance on unconventional media, and believe he should spend his time doing more important things. Continue reading President Appears on Funny or Die Web Show to Mixed Reviews