HBO recently announced it plans to stream the second season premiere of “Silicon Valley” on Twitch, Amazon’s streaming service for game enthusiasts. The episode will stream free of charge starting next Wednesday, April 8. Cast members are expected to participate in a live stream discussion, which will be made available on Twitch before the episode begins streaming. The partnership not only helps Twitch expand its content offerings, but also allows HBO to reach a wider, younger audience.  Continue reading ‘Silicon Valley’ Season 2 Premiere to Stream for Free on Twitch

The NPD Group reports that awareness and satisfaction of UltraViolet is on the rise with American consumers. According to NPD’s “Digital Video Adoption Monitor Report,” 44 percent of U.S. consumers have heard of UV or recognize its logo. That marks a nine percent increase over last year. Consumers pointed to DVD and Blu-ray packaging as the primary source for raising awareness. NPD notes that 91 percent of current UV users indicate they are satisfied with the service, up eight percent from 2013. Continue reading UltraViolet Awareness and Satisfaction on the Rise, Says NPD

Each month, almost 100 million people use song-recognition app Shazam. Many shows and ads integrate Shazam to supply special offers or exclusive content. The app now plans to launch Resonate, a sales platform to help television networks monetize the viewers that use second screens while watching television. The platform aims to help network partners exert more control over the messages and content users receive when using Shazam while watching TV.  Continue reading Second Screen: Shazam Unveils Sales Platform for TV Networks