After announcing that it planned to end third-party cookies for its Chrome Internet browser in early 2022, Google advanced the date to late 2023 in response to pushback from advertisers, privacy advocates and regulators. The company said the delay of almost two years will allow more time for these groups to adapt to new technologies it’s developing that will continue to allow targeted advertising. The issue highlights the tension between the $455 billion online advertising world and Big Tech’s attempts to add more privacy. Continue reading Google Slows Down Plan to Replace Cookies Until Late 2023

When Google’s next version of Chrome — Chrome 88 — debuts in mid-January, it will include the third version of Manifest, the company’s programming interface for privacy and security. The new version will limit some abilities of extensions used to customize the Chrome browser, and some developers are worried that it will hobble ad blockers. In fact, Manifest V3 limits the “rules” that extensions can be applied to a web page as it loads. Manifest V2 will continue to work for at least one year. Continue reading Google Intros New Security Interface Version with Chrome 88

Warner Bros. vice president of technology Michael Zink described the results of a test, conducted with several partners, to resolve questions about the impact of higher resolution displays with larger screen sizes on the user experience. The test did so by assessing the perceptibility of 4K vs. 8K on a consumer 8K TV displays at a typical viewing distance for various types of content. Partners included the ASC, with content from Pixar and Amazon Prime, and LG for its 88-inch 8K OLED TV display. Continue reading HPA Tech Retreat: Perceptual Difference Between 4K and 8K

Mozilla announced that future versions of its Firefox browser will automatically block tracking codes placed by advertisers, third parties or any other company that is not the website publisher. Also blocked will be trackers that take too long to load. Best of all for users, they will not have to download or install new software or change settings to enjoy this increased privacy. According to Mozilla, the new feature is already being tested and will be included in a Firefox version later in 2018. Continue reading Mozilla’s Upgraded Firefox to Block Tracking Codes by Default

Ted Livingston, founder/chief executive of messaging app Kik, is a Bitcoin enthusiast — so much so that he plans to debut his own cryptocurrency, dubbed Kin and based on the Ethereum network, later this summer. The company plans what is called an initial coin offering (ICO), which lets startups create their own digital money, raise funds via crowdsourcing, and thus develop their own cyber economies. Livingston had previously launched another cryptocurrency, Kik Points, in 2014, which ended its run in the fall. Continue reading Chat App Kik Plans Debut of Ethereum-Based Cryptocurrency

Hollywood studios are experimenting with a new business model in South Korea that offers movies through video on demand while they are still screening in theaters. “Django Unchained” was made available to rent online or via cable weeks after premiering in Korean theaters. A similar approach was taken with animated features “Wreck-it Ralph” and “Brave.” If the “super premium VOD” tests prove successful, they could impact how the studios view exhibition. Continue reading Studios Test Super Premium VOD During Theatrical Runs

Tony DeRose, Pixar’s senior scientist, gave a lecture on “Math in the Movies” at New York’s Museum of Mathematics. His job consists of translating principles of arithmetic, geometry and algebra into computer software that can render objects or power physics engines. He gave the talk in part to explain why aspiring animators and game designers need to have a solid base in mathematics. Continue reading Pixar Scientist Discusses Importance of Math in Animation