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Sony Tests Micro-Sized Ads to Promote 4K During Wimbledon

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June 25, 2013

Sony is turning to this year’s Wimbledon Championship to launch a unique, first-ever ad campaign that uses “microtising” (a hybrid of microscopic and advertising), intended to promote the capabilities of 4K. Tennis player Anne Keothavong will be sporting micro-sized advertisements on her fingernails, the hem of her skirt, her shoelaces and various sporting equipment. Sony will be capturing Wimbledon action with its F55 35mm 4K camera and an NEX-FS700. Continue reading Sony Tests Micro-Sized Ads to Promote 4K During Wimbledon

Sony Launches 4K Bravia TVs, Other Brands Expected Soon

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June 3, 2013

Since the debut of Ultra HD 4K TVs at CES in January, Sony has become the first to offer 4K televisions to consumers with its new line of screens available through its Bravia brand. The first 4K Bravia sets are 55- and 65-inch models priced in the $7,000 range, while an 84-inch unit costs as much as $25,000. As an incentive, Sony is including a set of 10 4K mastered Blu-ray movies, and plans to launch a digital download service with more content. Continue reading Sony Launches 4K Bravia TVs, Other Brands Expected Soon

Sony Entertainment Network Now Available in North America

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January 28, 2013

The Sony Entertainment Network debuted on Friday in North America. Available to European territories since December, the new content hub has expanded to Canada, Mexico, Brazil and the U.S. The network collates all of Sony’s media offerings into a single online storefront, featuring full PS3 games, downloadable games, music, movies, TV shows, avatars, add-ons, season passes, special deals and more. Continue reading Sony Entertainment Network Now Available in North America

CES 2013: Sony Mobile Dunks 5-Inch Xperia Z Android Phone

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January 10, 2013

Since 2008, Sony has attempted to gain a foothold in the smartphone market, trying everything from a mobile gaming phone built on their PlayStation brand to enlisting James Bond to market the Xperia TL. The company’s latest offering in the flagship Xperia line, the Z, might not need 007’s help to take on Apple’s iPhone and make waves in the ever-growing sea of Android phones. Continue reading CES 2013: Sony Mobile Dunks 5-Inch Xperia Z Android Phone

Firmware Update for Sony Bravia TVs adds Twitter, Facebook, YouTube HD

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December 6, 2011
  • Sony announced it has updated firmware for its Bravia LCD TV sets, enabling viewers to get tweets, post on Facebook and watch hi-def videos via YouTube HD.
  • Bravias have also added compatibility with a version of the Remote Keyboard application, previously available only on Vaio PCs and Xperia smartphones.
  • “Finally, you can now get live Twitter updates along the bottom of your screen and even use a Shazam like feature called Track ID to determine the names of songs, or their artists, that are played during your shows or commercials,” reports Engadget.
  • The press release emphasizes keyboard compatibility: “You can already use your smartphone or Vaio keyboard to control your TV and surf the Web — and now you can use other laptops too. From typing a Web address to searching for information about the latest movies, it makes entering text on-screen even easier than using your TV remote.”
  • The free update is currently available for those with compatible Bravia TVs.

Amazon Acquires Video Technology Firm Pushbutton

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August 1, 2011
  • Amazon has acquired UK-based Pushbutton, an interactive TV enterprise that builds apps and services.
  • Pushbutton is best known for its version of Lovefilm for Sony Bravia TVs and the PlayStation 3. Lovefilm, purchased by Amazon in January, was “basically the Netflix of Europe.”
  • The company also created the Planit test app that creates personalized video collections based on TV and VOD viewing habits. The app could possibly be incorporated into Amazon Instant Video (which currently offers more than 90,000 movies and TV shows).
  • The acquisition could also help Amazon create video apps for its tablet rumored to be launched later this year.
  • In related news, Amazon recently signed a deal with NBC Universal to show Universal movies through Amazon Prime Instant Video — and a deal with CBS to stream content from its back catalog, including old “Star Trek” episodes.

3D Experience Delivers On Demand Programming to Bravia HDTVs

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July 15, 2011
  • This week Sony launched “3D Experience” for its Bravia line of 3D-capable LCD TVs. The free service offers 3D trailers, promotional video clips and trial content.
  • The company hopes that 3D Experience will serve as a step forward in providing consumers with interesting 3D content, the lack of which has been a common complaint.
  • Initial content includes “The Green Hornet” trailer, highlights from the FIFA Women’s World Cup and clips from 3net, Sony, Discovery and IMAX.
  • Sony pledges to “further expand the content line-up and promote ‘3D Experience’ among content holders as a forum through which to showcase their 3D offerings.”
  • 3D Experience is currently available in the United States, Canada, Germany, the UK and France.

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